Pentland Brands is a global family business behind iconic active and lifestyle brands. This CRM-focused role supports the CRM manager to translate brand and trade calendars into creative briefs and to implement CRM send rules across markets.
You'll develop audience segmentation, analyse customer success metrics, coordinate with agency partners, and help drive personalisation programs as we push toward customer-obsessed marketing.
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CRM Executive: Personalisation & Audience Strategy employer: Pentland Brands
At Pentland Brands, we pride ourselves on being a global family business that champions integrity, energy, and ambition in everything we do. As a Senior Product & Design Manager at Mitre, you'll be part of a passionate team dedicated to creating high-quality football products that resonate with players and communities alike. We offer a supportive work culture with flexible working arrangements, generous benefits, and ample opportunities for professional growth, making it an ideal environment for those looking to make a meaningful impact in the world of sport.
