CRM Executive

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego. Shape the work behind some of the world’s most loved sport, outdoor and lifestyle brands. At Pentland Brands, every role helps move our brands forward. Whether you’re supporting our people, improving our systems, growing our commercial performance, strengthening operations or shaping better ways of working, your impact reaches across a portfolio of iconic brands used by consumers around the world.

This role will help deliver the strategy for customer relationship management across all markets for a number of brands. The role is designed to work with the CRM manager to deliver best in class customer communication, through translation of brand and trade calendars into creative briefs. The other side of the role is then to work on the analysis and implementation of CRM send rules to raise the floor for your brands. As the role develops and grows, you’ll become more entwined with our customer centric marketing goals, from data and audience selection/segmentation, through to development and deployment of personalisation programs. You’ll be working with agency partners for delivery, so this really is a strategic role for someone wanting to take the next step in their CRM career journey, to become (even more) customer obsessed.

What you’ll be doing:

• Working with the CRM manager to brief in creative needs to our central content and creative team.
• Developing audience understanding and a mindset of customer segmentation, to align messaging to the right consumer.
• Developing your understanding of customer success metrics and strategies, working alongside the CRM manager.
• Help manage the flow of communication into agency partners to ensure the deployment of activations are delivered in a timely manner.
• Be an internal champion for CRM, looking at different approaches we can introduce and ways of streamlining processes for delivery.
• Work with digital trade teams to understand the ecom needs based on conversion rate and stock levels - looking at how CRM could be a part solution.

What you’ll bring:

Attitude is more important than experience for this role, we’re looking for someone with an analytical mindset and someone who can prove they’re a self-starter. This could be through blazing your own path already in your career, through to someone who is just starting out and taking initiative to learn as much as possible. We’d love you to have a basic understanding of marketing metrics, techniques and principles, either through education, self-learning or previous placements.

Why Pentland Brands?

Pentland Brands is the name behind some of the world’s best-known sport, outdoor and lifestyle brands, including Speedo, Berghaus, Canterbury, Endura, Ellesse, Kickers and Mitre. We are a global family business with a clear purpose: pioneering brands that make life better. Across our teams, functions and locations, we work together to create products, experiences and partnerships that help people live more active, confident and positive lives. Joining Pentland Brands means becoming part of a business where your work can have real reach, across multiple brands, markets, teams and disciplines. It is a place for people who want to contribute, collaborate, improve how things are done and help build the future of brands with heritage, ambition and global impact.

We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme. You can find full details of our benefits and perks on our UK Benefits page.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

• Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
• Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
• Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.