At a Glance
- Tasks: Lead exciting marketing campaigns and partnerships across EMEA for iconic brands.
- Company: Join Pentland Brands, a dynamic global family business with a focus on diversity.
- Benefits: Enjoy competitive salary, generous holiday, discounts, health perks, and flexible working.
- Other info: Be part of a supportive culture that values growth and individuality.
- Why this job: Make an impact in a creative role that champions innovation and teamwork.
- Qualifications: Experience in project management and partnership marketing is essential.
The predicted salary is between 40000 - 50000 £ per year.
Join to apply for the Marketing Manager - Canterbury role at Pentland Brands. We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.
WHAT’S THE MISSION FOR THIS ROLE?
As Marketing Manager, you will take ownership of the execution and delivery of brand campaigns, partnerships, and activations across our key EMEA markets. Working to briefs set by the Senior Marketing Manager, and with final brand sign-off from the Brand Director, you will manage the end‑to‑end delivery of projects that strengthen brand heat, build awareness, and drive commercial impact. This is a role for a confident and proactive campaign leader who thrives on autonomy, with the authority to manage partners, agencies, and ambassadors day to day, while ensuring all activity aligns with the brand’s strategic direction.
WHAT DOES THIS ROLE DO?
- Delivery of the EMEA Brand Plan
- Translate strategic briefs into actionable campaign plans.
- Lead execution of assigned projects against agreed KPIs.
- Ensure all outputs align with brand direction and secure Brand Director sign‑off.
- Campaign & Project Management
- Own the end‑to‑end management of campaigns across all categories (boots, performance wear, casual wear, teamwear).
- Manage daily relationships with agencies, ambassadors, and partners.
- Oversee the production of campaign assets (film, photography, digital, retail), ensuring consistency of storytelling.
- Brand Partnerships & Sponsorships
- Activate brand campaigns with licensed teams, partners, and ambassadors.
- Integrate ambassadors effectively into campaigns and ensure they are fully equipped.
- Maximise the value of sponsorship and partnership assets through strong campaign execution.
- Marketing Calendar Management
- Own and align the EMEA marketing calendar with launches, activations, and sponsorship milestones.
- Co‑manage seasonal events and activations to drive visibility and impact.
- Digital, Social & E‑commerce Support
- Deliver digital and social campaigns to grow community engagement and e‑commerce performance.
- Provide toolkits and content calendars to partners on time and to brief.
- Performance Monitoring & Reporting
- Track, analyse, and report on campaign performance to inform future activity.
- Cross‑Functional & Partner Collaboration
- Work closely with internal teams (sales, design, product, DTC) and external partners to deliver integrated campaigns.
- Support license and distribution partners with assets, storytelling, and toolkits to drive sales.
WHAT DO I BRING TO THE ROLE?
You just might be our next superstar if you have the following skills and experience:
- Project Management
- Proven experience in planning and delivering marketing campaigns from concept to execution. Skilled at managing timelines, budgets, and multiple stakeholders to ensure projects are delivered on brief, on brand, and on time.
- Licensed Teams and Partnership Marketing
- Experience managing marketing campaigns and activations in collaboration with licensed partners — including sports teams, clubs, and entertainment brands. Confident working within brand guidelines while maximizing the commercial and storytelling potential of licensed relationships.
- Proactive Approach
- A strong self‑starter with a drive to make an impact on projects. Demonstrates initiative in identifying opportunities, solving problems, and improving processes — ensuring that marketing activity is always one step ahead of consumer and business needs.
We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.
WHAT’S IN IT FOR ME?
- Competitive salary + discretionary bonus
- 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
- Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
- Family‑Friendly Benefits: Generous enhanced parental leave policies.
- Health Perks: Choose from a variety of health‑related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
- Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco‑friendly commuting.
- Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
- Chance to join our Charity, D&I and Sustainability employee networks.
- Referrals increase your chances of interviewing at Pentland Brands by 2x.
As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment. We warmly welcome your application.
Marketing Manager - Canterbury in Cardiff employer: Pentland Brands
At Pentland Brands, we pride ourselves on being a global family business that fosters a collaborative and innovative work culture. As a Designer for Women's Outdoor Apparel at Berghaus, you will have the opportunity to shape the future of our brand while enjoying a range of benefits including flexible working hours, generous holiday allowances, and a commitment to employee growth through continuous learning and development. Join us in creating exceptional products that resonate with today's outdoor consumers, all while being part of a supportive team that values integrity and ambition.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Canterbury in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pentland Brands and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pentland Brands are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pentland Brands on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pentland Brands. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Canterbury in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pentland Brands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pentland Brands:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pentland Brands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pentland Brands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pentland Brands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pentland Brands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
