At a Glance
- Tasks: Lead a dynamic team, drive sales, and create an exceptional customer experience.
- Company: Join Berghaus, a leading outdoor brand with a passion for adventure.
- Benefits: Competitive pay, career growth, and a vibrant work environment.
- Other info: Exciting opportunities to engage with the local community and outdoor enthusiasts.
- Why this job: Be part of a new store launch and shape the future of outdoor retail.
- Qualifications: Retail experience and a love for the outdoors are essential.
The predicted salary is between 30000 - 40000 £ per year.
We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.
As Assistant Store Manager, you are the engine of the shop floor—connecting strategy to execution. You’ll support the Store Manager in delivering strong commercial results while ensuring the team delivers an exceptional, knowledgeable, and authentic brand experience. You’ll lead by example, stepping up to take ownership when needed and helping to build a high-performing, engaged team from day one.
What you’ll be doing
- Team Leadership & Coaching
- Support recruitment, onboarding, and development of the store team
- Lead shifts and act as manager-on-duty when required
- Coach team members to deliver strong service and product knowledge
- Commercial Delivery
- Drive performance against KPIs including sales, conversion, and ATV
- Use daily and weekly trading data to identify opportunities
- Support execution of visual merchandising and product launches
- Consumer Experience
- Deliver a hands-on, front-of-house leadership presence
- Ensure every customer interaction reflects Berghaus expertise and values
- Help the team confidently communicate technical product features
- Operations & Standards
- Support smooth day-to-day store operations (stock, processes, compliance)
- Maintain high standards across the shop floor and back-of-house
- Ensure the store is always customer-ready and brand-aligned
- Community & Brand Activation
- Support local initiatives, events, and partnerships
- Help position the store as part of the Manchester outdoor community
What you’ll bring
- Retail experience in a supervisory or senior sales role
- Experience supporting team leadership and delivering results on the shop floor
- Passion for the outdoors, or a strong interest in performance-led products
- Proactive, hands-on, and solutions-focused
- Comfortable taking ownership and stepping into leadership when needed
- Strong communication and people skills
- Commercial awareness with a drive to hit targets
- Ability to coach others and lead by example
Why Berghaus?
Berghaus is a brand built for the outdoors, shaped by decades of innovation, exploration and a belief that great kit helps people go further. Our new Manchester store is an opportunity to bring that spirit to life in one of the UK’s most dynamic cities, creating a space where customers can discover technical product, get expert advice and connect with a brand that understands real life outside. Joining Berghaus Manchester means becoming part of something from the beginning. You’ll help build the team, set the standard for service and storytelling, and create a store that customers trust, return to and see as part of their outdoor journey.
The Interview Process
We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:
- Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
- Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
- Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.
Assistant Store Manager employer: Pentland Brands
At Pentland Brands, we pride ourselves on being a global family business that fosters a collaborative and innovative work culture. As an Assistant Product Manager at Endura, you'll not only gain hands-on experience in product management but also enjoy a range of benefits including flexible working hours, generous holiday allowances, and discounts on our high-performance cycling apparel. Our commitment to employee growth and well-being, combined with our passion for creating exceptional products, makes us an outstanding employer for those looking to make a meaningful impact in the cycling industry.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Store Manager
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Pentland Brands, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Pentland Brands!
We think you need these skills to ace Assistant Store Manager
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Pentland Brands, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Pentland Brands and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Pentland Brands that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Pentland Brands
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
