At a Glance
- Tasks: Lead paid media strategies for iconic brands and drive performance through data and collaboration.
- Company: Join Pentland Brands, a global family business behind legendary active lifestyle brands.
- Benefits: Enjoy competitive salary, hybrid working, generous holiday, and exclusive product discounts.
- Other info: Be part of a collaborative team making a global impact across multiple brands.
- Why this job: Take your paid media career to the next level with autonomy and growth opportunities.
- Qualifications: 2 years in paid social or search, strong analytical skills, and a passion for media innovation.
The predicted salary is between 54900 - 67100 £ per year.
We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego. Shape the work behind some of the world’s most loved sport, outdoor and lifestyle brands. At Pentland Brands, every role helps move our brands forward. Whether you’re supporting our people, improving our systems, growing our commercial performance, strengthening operations or shaping better ways of working, your impact reaches across a portfolio of iconic brands used by consumers around the world.
This is an exciting opportunity for someone ready to take the next step in their paid media career. You’ll work across multiple brands in a group role, moving from day-to-day implementation to strategic ownership of specific brand channels. This role is designed for someone who wants more autonomy, accountability, and the chance to grow into a future manager or strategist. You’ll assist in leading performance marketing planning and execution for assigned brands, act as a key point of contact for internal and external teams, and drive performance through both data and collaboration.
What you’ll be doing:
- Ownership of BAU execution of select brands, reporting to the Paid Media Manager.
- Practise data fluency — graduating from collating reports to identifying trends, making recommendations, and storytelling with data.
- Direct agency partners in daily implementation and identify optimisation opportunities, ensuring actions align with trade insights and brand priorities.
- Report on campaign performance, identifying trends and delivering insights and recommendations that shape ongoing strategy.
- Supports channel innovation, proposing and assisting in-channel testing plans and sharing learnings across the team.
- Contribute to planning and roadmap development for the wider portfolio and support junior team members where relevant.
- Proactively build and foster relationships with brand creative, ecommerce and insight teams to ensure synergy across teams.
What you’ll bring:
- 2 years of hands-on experience in either paid social or paid search (agency or client-side), preferably in retail or ecommerce.
- Strong stakeholder management, capable of influencing across a matrix organisation.
- Technical competence with platforms like Meta Ads Manager and/or Google Ads; CRM and first-party data integrations are a bonus.
- Analytical, with experience pulling and interpreting performance data.
- Forward-thinking, with a clear POV on media innovation and a passion for continuous improvement.
Why Pentland Brands?
Pentland Brands is the name behind some of the world’s best-known sport, outdoor and lifestyle brands, including Speedo, Berghaus, Canterbury, Endura, Ellesse, Kickers and Mitre. We are a global family business with a clear purpose: pioneering brands that make life better. Across our teams, functions and locations, we work together to create products, experiences and partnerships that help people live more active, confident and positive lives. Joining Pentland Brands means becoming part of a business where your work can have real reach, across multiple brands, markets, teams and disciplines. It is a place for people who want to contribute, collaborate, improve how things are done and help build the future of brands with heritage, ambition and global impact.
Perks & Benefits
We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme. You can find full details of our benefits and perks on our UK Benefits page.
The Interview Process
We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:
- Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
- Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
- Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.
Senior Paid Media Executive employer: Pentland Brands Limited
Pentland Brands Limited is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Canterbury. With a strong commitment to employee growth, you will have access to professional development opportunities and the chance to work alongside passionate individuals who share your enthusiasm for design. The company values innovation and provides a supportive environment where your contributions can make a meaningful impact on brand identity.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pentland Brands Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pentland Brands Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pentland Brands Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pentland Brands Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Media Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pentland Brands Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pentland Brands Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pentland Brands Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pentland Brands Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pentland Brands Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pentland Brands Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
