US Social Media Content Writer
About the Role
Our client is a fast-growing media and technology business looking for someone who lives and breathes US sports and betting culture. You'll create standout sports and sports betting content for a following of millions across the United States.
The ideal candidate knows the NFL or NBA inside out, understands the betting landscape, has a proven marketing background and is a confident, everyday social media user. You'll run your own social betting brand, working alongside a well-known voice in the US betting space, and always look for fresh ways to lead the market on audience engagement and value.
Key Responsibilities
- Grow a loyal community: Create high-quality content that resonates with your audience, and engage with followers every day.
- Promote sportsbook offers: Choose relevant bookmaker promotions and present them through creative, effective campaigns.
- Plan strategically: Read the mood of your account daily and shape your content and betting plans around it.
- Get the most from each platform: Use every available feature to work with the algorithms, boost brand visibility and present content at its best.
- Share ideas: Join relaxed weekly catch-ups with fellow brand leads and management to compare results and brainstorm.
About You
- Genuine passion for sports and sports betting
- Strong knowledge of the NFL or NBA
- Experience using Canva
- Solid social media marketing experience, particularly on TikTok, Instagram and Snapchat
- Regular social media user with a good grasp of how the platforms and their features work
- Excellent copywriting skills
- Driven to be the best in the industry
- Strong interpersonal skills
- Flexibility to work US hours
What's on Offer
- The chance to engage with and advise millions of sports fans
- A young, talented and collaborative team
- Market-leading pay: a base salary plus uncapped bonus
- Outstanding benefits, including private health cover and fitness incentives
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US Focused - Social Content Writer employer: Pentasia
Join a dynamic and innovative team as a Technical Delivery Lead in the thriving iGaming sector, where your expertise will directly impact the launch of cutting-edge B2C products. Our collaborative work culture fosters creativity and growth, offering you the chance to lead a talented 20+ team while utilising the latest technologies, including AI and automation, to enhance delivery processes. With a focus on employee development and a commitment to maintaining a supportive environment, this role not only promises meaningful work but also the potential for long-term career advancement in a fast-paced industry.
