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- Tasks: Support daily operations and marketing of online bingo products while optimising player engagement.
- Company: Join an award-winning, innovative online casino and bingo brand that's making waves in the industry.
- Benefits: Enjoy hybrid working options and a dynamic work environment with exciting corporate perks.
- Why this job: Be part of a cutting-edge team that values creativity and collaboration in the gaming world.
- Qualifications: Experience in online bingo or iGaming, with strong marketing and promotional campaign skills required.
- Other info: Opportunity to work closely with various teams and enhance your skills in a fast-paced industry.
The predicted salary is between 36000 - 60000 £ per year.
An award-winning, cutting-edge, and innovative online casino and bingo brand is expanding and seeking an experienced Product Marketing Exec (Bingo & Gamification) to support their brand’s growth across key markets. The Product Marketing Executive is primarily responsible for supporting the day-to-day operations, promotions, and marketing of the online bingo product. This role involves optimising player engagement, executing promotional campaigns, and ensuring a seamless customer experience.
The ideal candidate will have a strong understanding of the online bingo industry, player behaviour, and marketing strategies. Additionally, this role will support the Product Marketing Managers in the creation and execution of product marketing and gamification campaigns.
- Manage and update bingo-related content on the website and mobile platforms.
- Bingo Schedule management – Create games and implement and optimise bingo schedules ensuring a balanced and engaging bingo experience.
- Bingo CRM cycle management (min 2 bespoke bingo offer and info mailers per month).
- Create bingo pop-ups, manage in-client banners creation and implementation.
- Monitor the performance of bingo rooms, promotions, and new product features.
- Work closely with CRM and marketing teams to enhance player engagement.
- Ensure all bingo promotions align with regulatory and compliance standards.
- Support with Free to Play game set ups, segmentation and maintenance of the campaigns.
- Support game testing.
- Marketing Campaign coordination.
- Assist the Product marketing managers with campaign coordination, briefs, compliance approvals.
- Promotions execution – ensuring all terms and conditions, promotional information, copy, designs are created and delivered.
Proven experience in online bingo, iGaming, or a similar role within the online gambling industry. Background in Gaming Operations, Promotions, or Marketing. Hands-on experience managing promotional campaigns, with the ability to demonstrate successful collaboration across multiple teams (Design, Copy, CRM, Compliance, Marketing, and Brand). Experience with the industry leading bingo software platform. Strong understanding of bingo game mechanics, platforms, player psychology, and industry trends. Experience in Online Bingo-Specific promotions and marketing. Knowledge of regulatory requirements in key iGaming markets (UKGC, etc.)
Product Marketing Executive - Hybrid Working employer: Pentasia
Contact Detail:
Pentasia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Executive - Hybrid Working
✨Tip Number 1
Familiarise yourself with the latest trends in online bingo and gamification. Understanding player behaviour and preferences will help you stand out as a candidate who can contribute to optimising player engagement.
✨Tip Number 2
Network with professionals in the iGaming industry, especially those involved in bingo marketing. Attend relevant events or join online forums to gain insights and make connections that could lead to referrals.
✨Tip Number 3
Showcase your hands-on experience with promotional campaigns by discussing specific examples during interviews. Highlight how you collaborated with different teams to achieve successful outcomes, as this is crucial for the role.
✨Tip Number 4
Stay updated on regulatory requirements in key iGaming markets, particularly the UKGC. Demonstrating your knowledge of compliance standards will reassure us that you can manage promotions effectively and responsibly.
We think you need these skills to ace Product Marketing Executive - Hybrid Working
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities of a Product Marketing Executive in the online bingo industry. Familiarise yourself with key terms like player engagement, promotional campaigns, and compliance standards.
Tailor Your CV: Highlight your relevant experience in online bingo or iGaming. Focus on your hands-on experience with promotional campaigns and collaboration across teams. Use specific examples that demonstrate your understanding of bingo game mechanics and player psychology.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the online gambling industry and how your skills align with the company's goals. Mention any specific achievements in previous roles that relate to managing bingo promotions or enhancing player engagement.
Showcase Your Knowledge: During the application process, be prepared to discuss current trends in the online bingo market and regulatory requirements. This will show your potential employer that you are not only qualified but also genuinely interested in the industry.
How to prepare for a job interview at Pentasia
✨Show Your Knowledge of the Bingo Industry
Make sure to brush up on your understanding of the online bingo industry, including player behaviour and current trends. Being able to discuss specific examples of successful marketing strategies or promotions will demonstrate your expertise and passion for the field.
✨Highlight Your Collaborative Skills
This role requires working closely with various teams such as Design, Copy, and CRM. Be prepared to share examples of how you've successfully collaborated in past roles, particularly in managing promotional campaigns or projects that involved multiple stakeholders.
✨Prepare for Regulatory Questions
Given the importance of compliance in the iGaming industry, be ready to discuss your knowledge of regulatory requirements, especially those relevant to the UKGC. This will show that you understand the legal landscape and can ensure that all promotions align with necessary standards.
✨Demonstrate Your Analytical Skills
The role involves monitoring the performance of bingo rooms and promotions. Be prepared to talk about how you've used data to inform your marketing decisions in the past. Discuss any tools or metrics you’ve used to measure success and optimise campaigns.
