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- Tasks: Support daily operations and marketing for an innovative online bingo product.
- Company: Join an award-winning online casino brand known for its cutting-edge approach.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a vibrant team driving player engagement and gamification in the gaming industry.
- Qualifications: Experience in online bingo or iGaming, with strong marketing and promotional skills required.
- Other info: Ideal for those passionate about gaming and looking to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
An award-winning, cutting-edge, and innovative online casino and bingo brand is expanding and seeking an experienced Product Marketing Exec (Bingo & Gamification) to support their brand’s growth across key markets.
Role Purpose: The Product Marketing Executive is primarily responsible for supporting the day-to-day operations, promotions, and marketing of the online bingo product. This role involves optimising player engagement, executing promotional campaigns, and ensuring a seamless customer experience. The ideal candidate will have a strong understanding of the online bingo industry, player behaviour, and marketing strategies. Additionally, this role will support the Product Marketing Managers in the creation and execution of product marketing and gamification campaigns.
Key Responsibilities:
- Bingo
- Manage and update bingo-related content on the website and mobile platforms.
- Bingo Schedule management – Create games and implement and optimise bingo schedules ensuring a balanced and engaging bingo experience.
- Bingo CRM cycle management (min 2 bespoke bingo offer and info mailers per month)
- Create bingo pop-ups, manage in-client banners creation and implementation.
- Monitor the performance of bingo rooms, promotions, and new product features.
- Work closely with CRM and marketing teams to enhance player engagement.
- Ensure all bingo promotions align with regulatory and compliance standards.
- Support with Free to Play game set ups, segmentation and maintenance of the campaigns.
- Support game testing.
- Assist the Product marketing managers with campaign coordination, briefs, compliance approvals.
- Promotions execution – ensuring all terms and conditions, promotional information, copy, designs are created and delivered.
Requirements:
- Proven experience in online bingo, iGaming, or a similar role within the online gambling industry.
- Background in Gaming Operations, Promotions, or Marketing.
- Hands-on experience managing promotional campaigns, with the ability to demonstrate successful collaboration across multiple teams (Design, Copy, CRM, Compliance, Marketing, and Brand).
Preferred:
- 2-3+ years of experience in the iGaming industry.
- Experience with the industry leading bingo software platform.
- Strong understanding of bingo game mechanics, platforms, player psychology, and industry trends.
- Experience in Online Bingo-Specific promotions and marketing.
- Knowledge of regulatory requirements in key iGaming markets (UKGC, etc.).
If that's you, then don't miss this opportunity and Apply now!
Product Marketing Executive (City of London) employer: Pentasia
Contact Detail:
Pentasia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Executive (City of London)
✨Tip Number 1
Familiarise yourself with the latest trends in the online bingo industry. Understanding player behaviour and preferences will help you stand out during interviews, as you'll be able to discuss relevant strategies and insights.
✨Tip Number 2
Network with professionals in the iGaming sector. Attend industry events or join online forums to connect with others who work in product marketing or online bingo. This can lead to valuable referrals and insider information about job openings.
✨Tip Number 3
Prepare to discuss specific promotional campaigns you've managed in the past. Be ready to share metrics that demonstrate your success in optimising player engagement and driving results, as this will showcase your hands-on experience.
✨Tip Number 4
Research StudySmarter and our approach to product marketing. Understanding our brand values and how we engage with players will allow you to tailor your conversation during interviews, showing that you're a great fit for our team.
We think you need these skills to ace Product Marketing Executive (City of London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description. Understand the key responsibilities and requirements for the Product Marketing Executive position, especially focusing on online bingo and gamification.
Tailor Your CV: Customise your CV to highlight relevant experience in the online bingo or iGaming industry. Emphasise your hands-on experience with promotional campaigns and collaboration across teams, as these are crucial for this role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the online gambling industry and your understanding of player behaviour. Mention specific examples of successful campaigns you've managed and how they relate to the responsibilities of the role.
Highlight Regulatory Knowledge: Since knowledge of regulatory requirements is preferred, ensure you mention any relevant experience you have with compliance standards in the iGaming sector, particularly those related to UKGC regulations.
How to prepare for a job interview at Pentasia
✨Know Your Bingo Basics
Make sure you brush up on your knowledge of bingo game mechanics and player psychology. Understanding the nuances of the online bingo industry will help you answer questions confidently and demonstrate your expertise.
✨Showcase Your Campaign Experience
Prepare to discuss specific promotional campaigns you've managed in the past. Highlight your role in collaboration with different teams, such as Design and CRM, to show that you can work effectively across departments.
✨Familiarise Yourself with Compliance Standards
Since regulatory compliance is crucial in the iGaming industry, be ready to talk about your understanding of key regulations, especially those relevant to the UK market. This will show that you are aware of the industry's legal landscape.
✨Engage with Their Brand
Research the company's brand and its current promotions. Being able to discuss their recent campaigns or product features will demonstrate your genuine interest in the role and the company, making you a more appealing candidate.
