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For Companies At a Glance
- Tasks: Launch and optimise paid media campaigns across various platforms to attract users.
- Company: Join a dynamic marketing agency focused on online casino and sportsbook clients.
- Benefits: Enjoy a vibrant work environment in London with opportunities for growth and creativity.
- Why this job: Be part of an innovative team that values creativity and data-driven strategies.
- Qualifications: Must have at least 2 years of experience in Paid Media, especially with Facebook and Google.
- Other info: Ideal for those who thrive in fast-paced settings and love problem-solving.
The predicted salary is between 36000 - 60000 £ per year.
Pentasia are supporting a marketing agency in their search for a highly skilled Paid Media Executive to be based in their London office and optimize their paid media efforts across online casino and sportsbook clients. The ideal candidate will have experience with Facebook, Google, TikTok, Apple and other self-serve programmatic ads platforms.
Key Responsibilities
- Launch UA campaigns in a systematic manner across Paid Social, Paid Search & other channels to target the right audience with the right messaging.
- Data analyses and ad-hoc reporting that drives user acquisition, retention and monetization for a suite of mobile app products.
- Optimise UA campaigns based on defined ROAS, CPI, CPA, CPD and other goals.
- Creative Concepts; research the market and the target group of users and define creative concepts that can attract more users.
Requirements
- At least 2 years experience in Paid Media (Paid Social, Google & Facebook).
- Organisation and drive to get things done efficiently and to a high standard.
- Creative problem solving skills and analytical prowess to back it up.
Paid Media Executive (London Area) employer: Pentasia
Contact Detail:
Pentasia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive (London Area)
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Facebook, Google, and TikTok. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the marketing and gaming sectors. Attend industry events or join online forums to connect with others who can provide insights or even refer you to opportunities at our company.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to explain your role, the strategies you implemented, and the results achieved, as this will showcase your hands-on experience.
✨Tip Number 4
Stay updated on the performance metrics relevant to user acquisition, such as ROAS and CPI. Being able to speak confidently about these metrics will show that you understand the key drivers of success in paid media.
We think you need these skills to ace Paid Media Executive (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with paid media, especially with platforms like Facebook, Google, and TikTok. Use specific examples of campaigns you've managed and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of user acquisition strategies. Mention how your creative problem-solving skills can contribute to the agency's goals in optimising paid media efforts.
Showcase Analytical Skills: Since the role requires data analysis and reporting, include any relevant experience you have with data-driven decision-making. Highlight specific metrics you've worked with, such as ROAS, CPI, or CPA, to show your analytical prowess.
Research the Company: Before applying, take some time to research the marketing agency. Understanding their clients and the type of campaigns they run will help you tailor your application and show that you're genuinely interested in the role.
How to prepare for a job interview at Pentasia
✨Showcase Your Experience
Make sure to highlight your previous experience with paid media, especially on platforms like Facebook, Google, and TikTok. Be ready to discuss specific campaigns you've managed and the results you achieved.
✨Understand the Metrics
Familiarise yourself with key performance indicators such as ROAS, CPI, CPA, and CPD. Be prepared to explain how you've used these metrics to optimise campaigns in the past.
✨Demonstrate Creative Problem Solving
Think of examples where you've had to creatively solve problems in your previous roles. This could involve adjusting a campaign strategy or coming up with innovative ad concepts that resonated with your target audience.
✨Research the Company and Clients
Before the interview, take some time to research the marketing agency and their clients in the online casino and sportsbook sectors. Understanding their market will help you tailor your responses and show genuine interest.
