At a Glance
- Tasks: Lead global social media strategy and oversee both paid and organic teams.
- Company: Dynamic UK-based I-Gaming operator with a strong brand presence.
- Benefits: Competitive salary, growth opportunities, and a chance to shape social media impact.
- Other info: Join a vibrant team and elevate the brand's social media effectiveness.
- Why this job: Make a real difference in a fast-growing company and drive innovative social strategies.
- Qualifications: Proven experience in social media leadership and strategic marketing.
The predicted salary is between 80000 - 100000 £ per year.
Our client is a leading UK-based I‑Gaming operator operating in key markets including the UK, Canada, Spain, Brazil, and Mexico. They are a dynamic, fast‑growing well‑known brand looking for a Director of social media to lead their global social media function across both paid and organic social. This is a senior, hands‑on leadership role responsible for defining and executing a holistic social media strategy, driving measurable revenue impact, and ensuring strong integration across performance marketing, brand, and creative functions. The role will address current structural and strategic gaps by introducing clear leadership, improving cross‑channel alignment, and elevating the overall effectiveness of social media as a brand and growth driver.
You will oversee both Paid and Organic Social teams, with a particular focus on performance‑led paid social, while ensuring a cohesive full‑funnel approach across all social activity.
Responsibilities- You will define and own the global social media strategy and roadmap across Paid and Organic Social.
- Drive full‑funnel integration across acquisition, branding, and retention from a strategic, messaging and creative point of view.
- Establish best‑in‑class creative and messaging frameworks, including a robust, global full‑funnel creative strategy and structured A/B testing creative and messaging framework – across both paid and organic social.
- Identify growth opportunities across existing and emerging social platforms.
Social Media Director in London employer: Pentasia
As a leading I-Gaming operator, our client offers an exciting opportunity for the Social Media Director to thrive in a dynamic and fast-growing environment. With a strong focus on employee development, a collaborative work culture, and the chance to make a significant impact on global social media strategy, this role promises not only professional growth but also the satisfaction of driving brand success across key international markets. Join a team that values innovation and creativity, where your contributions will be recognised and rewarded.
