At a Glance
- Tasks: Lead global social media strategy and oversee both paid and organic teams.
- Company: Dynamic UK-based I-Gaming operator with a strong brand presence.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work culture.
- Other info: Work in a central London office 3 days a week with a focus on team development.
- Why this job: Make a real impact in a fast-growing industry while leading innovative social media strategies.
- Qualifications: Proven leadership in social media and experience in performance marketing.
The predicted salary is between 80000 - 100000 € per year.
Our client is a leading UK based I‑Gaming operator operating in key markets including the UK, Canada, Spain, Brazil, and Mexico. They are a dynamic, fast‑growing well‑known brand looking for a Director of social media to lead their global social media function across both paid and organic social.
This is a senior, hands‑on leadership role responsible for defining and executing a holistic social media strategy, driving measurable revenue impact, and ensuring strong integration across performance marketing, brand, and creative functions. The role will address current structural and strategic gaps by introducing clear leadership, improving cross‑channel alignment, and elevating the overall effectiveness of social media as a brand and growth driver.
You will oversee both Paid and Organic Social teams, with a particular focus on performance‑led paid social, while ensuring a cohesive full‑funnel approach across all social activity.
- Define and own the global social media strategy and roadmap across Paid and Organic Social
- Drive full‑funnel integration across acquisition, branding, and retention from a strategic, messaging and creative POV.
- Establish best‑in‑class creative and messaging frameworks, including a robust, global full funnel creative strategy and structured A/B testing creative and messaging framework – across both paid and organic social
- Identify growth opportunities across existing and emerging social platforms
A key part of this role is team leadership and development, so this must be an important part of your current role. If this sounds like you and you are based in London and able to go to a central London office 3 days a week then please get in touch.
Director of Social Media - London employer: Pentasia
As a leading I-Gaming operator, our client offers an exciting opportunity for the Director of Social Media to thrive in a vibrant and innovative work environment in London. With a strong focus on employee growth and development, the company fosters a collaborative culture that encourages creativity and strategic thinking, ensuring that every team member can make a meaningful impact. Additionally, the dynamic nature of the industry provides unique advantages, including exposure to diverse markets and the chance to shape the future of social media strategy on a global scale.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Social Media - London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your social media campaigns and successes. This is your chance to shine and demonstrate how you can drive measurable revenue impact.
✨Tip Number 3
Prepare for interviews by researching the company’s current social media strategy. We want you to walk in with ideas on how to improve their performance-led paid social and full-funnel integration. Show them you mean business!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals ready to lead and innovate in the social media space.
We think you need these skills to ace Director of Social Media - London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director of Social Media. Highlight your experience in both paid and organic social strategies, and don’t forget to showcase any leadership roles you've had in the past.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific achievements that demonstrate your ability to drive measurable revenue impact and improve cross-channel alignment.
Showcase Your Creativity:Since this role involves establishing best-in-class creative frameworks, include examples of successful campaigns you've led. Whether it's through A/B testing or innovative messaging, let us see your creative flair!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Pentasia
✨Know Your Social Media Inside Out
Make sure you’re up to speed with the latest trends and changes in social media, especially in the I-Gaming sector. Research the company’s current social media presence and think about how you can enhance it. Be ready to discuss specific platforms and strategies that could drive measurable revenue impact.
✨Showcase Your Leadership Skills
As a Director of Social Media, your leadership abilities are crucial. Prepare examples of how you've successfully led teams in the past, particularly in developing and executing social media strategies. Highlight any experience you have in improving cross-channel alignment and team development.
✨Bring Data to the Table
Be prepared to discuss how you’ve used data to inform your social media strategies. Talk about your experience with A/B testing and how you’ve leveraged insights to optimise campaigns. This will show that you understand the importance of performance-led paid social.
✨Think Holistically
Demonstrate your ability to integrate social media with other marketing functions. Discuss how you would approach full-funnel integration across acquisition, branding, and retention. This shows that you can think strategically and align social media efforts with broader business goals.
