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- Tasks: Lead and optimise CRM efforts for online casino and sportsbook clients.
- Company: Join a dynamic marketing agency focused on innovative strategies.
- Benefits: Enjoy remote work flexibility and a vibrant team culture.
- Why this job: Make an impact by enhancing customer engagement and lifetime value.
- Qualifications: Experience in CRM management, especially in online gaming or sportsbooks.
- Other info: Ideal for those passionate about player behaviour and promotional strategies.
The predicted salary is between 36000 - 60000 £ per year.
Pentasia are supporting a marketing agency in their search for a highly skilled CRM Manager to lead and optimize their CRM efforts across online casino and sportsbook clients. The ideal candidate will have a deep understanding of promotional strategies and CRM best practices.
Key Responsibilities
- Design and implement promotional strategies to maximize engagement and lifetime value.
- Plan, execute, and monitor promotions across multiple channels, including email, push notifications, and in-app messaging.
- Analyse campaign effectiveness using key performance indicators (KPIs) and provide actionable insights.
- Prepare regular reports to track progress and inform future strategies.
Qualifications
- Proven experience in CRM management, preferably in the online gaming or sportsbook industry.
- Strong understanding of player behaviour, lifecycle management, and promotional strategies.
- Proficiency in CRM tools and platforms, with a track record of setting up and managing automated campaigns.
Customer Relationship Manager - Remote Working employer: Pentasia
Contact Detail:
Pentasia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Manager - Remote Working
✨Tip Number 1
Familiarise yourself with the latest trends in CRM management, especially within the online gaming and sportsbook sectors. This knowledge will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our CRM efforts.
✨Tip Number 2
Network with professionals in the gaming and marketing industries. Attend relevant webinars or events where you can meet potential colleagues and learn more about the challenges they face in CRM. This can provide you with insights that will be valuable during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful promotional strategies you've implemented in the past. Be ready to explain how you measured their effectiveness and what insights you gained from those campaigns, as this will demonstrate your analytical skills and experience.
✨Tip Number 4
Showcase your proficiency with CRM tools by being prepared to discuss the platforms you've used and any automated campaigns you've managed. Highlighting your technical skills will reassure us that you can hit the ground running in this role.
We think you need these skills to ace Customer Relationship Manager - Remote Working
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM management, especially within the online gaming or sportsbook industry. Use specific examples of promotional strategies you've designed and implemented.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and how your skills align with the responsibilities outlined in the job description. Mention your understanding of player behaviour and lifecycle management.
Showcase Your Analytical Skills: Since the role involves analysing campaign effectiveness, include examples of how you've used KPIs to inform strategies in previous roles. This will demonstrate your ability to provide actionable insights.
Highlight Your Technical Proficiency: Mention any CRM tools and platforms you are proficient in, along with your experience in setting up and managing automated campaigns. This will show that you have the technical skills required for the position.
How to prepare for a job interview at Pentasia
✨Know Your CRM Tools
Make sure you are well-versed in the CRM tools and platforms relevant to the role. Be prepared to discuss your experience with these tools and how you've used them to manage automated campaigns effectively.
✨Understand Player Behaviour
Familiarise yourself with player behaviour and lifecycle management, especially in the online gaming or sportsbook industry. Be ready to share examples of how you've successfully engaged players and maximised their lifetime value.
✨Showcase Your Analytical Skills
Prepare to discuss how you've analysed campaign effectiveness using KPIs in previous roles. Highlight specific instances where your insights led to improved promotional strategies or increased engagement.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills in real-time. Think about potential challenges in CRM management and how you would approach them, particularly in a remote working environment.
