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For Companies At a Glance
- Tasks: Lead and optimise CRM efforts for online casino and sportsbook clients.
- Company: Join a dynamic marketing agency in the heart of London.
- Benefits: Enjoy a vibrant work culture with opportunities for growth and development.
- Why this job: Make an impact by enhancing customer engagement and lifetime value in a fast-paced industry.
- Qualifications: Experience in CRM management, especially in online gaming or sportsbooks, is essential.
- Other info: Ideal for those passionate about promotional strategies and player behaviour.
The predicted salary is between 43200 - 72000 £ per year.
Pentasia are supporting a marketing agency in their search for a highly skilled CRM Manager to be based in their London office to lead and optimize their CRM efforts across online casino and sportsbook clients. The ideal candidate will have a deep understanding of promotional strategies and CRM best practices.
Key Responsibilities
- Design and implement promotional strategies to maximize engagement and lifetime value.
- Plan, execute, and monitor promotions across multiple channels, including email, push notifications, and in-app messaging.
- Analyse campaign effectiveness using key performance indicators (KPIs) and provide actionable insights.
- Prepare regular reports to track progress and inform future strategies.
Qualifications
- Proven experience in CRM management, preferably in the online gaming or sportsbook industry.
- Strong understanding of player behaviour, lifecycle management, and promotional strategies.
- Proficiency in CRM tools and platforms, with a track record of setting up and managing automated campaigns.
Customer Relationship Management Manager (City of London) employer: Pentasia
Contact Detail:
Pentasia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Manager (City of London)
✨Tip Number 1
Familiarise yourself with the latest trends in CRM within the online gaming and sportsbook sectors. Understanding current promotional strategies and player behaviour will give you an edge during interviews.
✨Tip Number 2
Network with professionals in the industry through LinkedIn or relevant events. Building connections can provide insights into the company culture and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented CRM strategies in the past. Highlighting measurable outcomes will demonstrate your expertise and effectiveness.
✨Tip Number 4
Stay updated on the CRM tools and platforms that are popular in the industry. Being able to discuss your proficiency with these tools will show that you're ready to hit the ground running.
We think you need these skills to ace Customer Relationship Management Manager (City of London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Manager in the online gaming and sportsbook industry. Tailor your application to highlight relevant experience and skills that align with these specific requirements.
Highlight Relevant Experience: In your CV and cover letter, emphasise your proven experience in CRM management, particularly within the online gaming or sportsbook sectors. Use specific examples to demonstrate your understanding of player behaviour and lifecycle management.
Showcase Your Skills: Detail your proficiency in CRM tools and platforms. Mention any automated campaigns you've set up and managed, as well as your ability to analyse campaign effectiveness using KPIs. This will show that you have the technical skills needed for the role.
Craft a Compelling Cover Letter: Write a tailored cover letter that not only outlines your qualifications but also expresses your passion for the industry. Discuss how your promotional strategies can maximise engagement and lifetime value for clients, demonstrating your proactive approach.
How to prepare for a job interview at Pentasia
✨Showcase Your CRM Expertise
Make sure to highlight your experience in CRM management, especially within the online gaming or sportsbook industry. Be prepared to discuss specific campaigns you've managed and the results they achieved.
✨Demonstrate Analytical Skills
Since analysing campaign effectiveness is a key responsibility, come ready to talk about how you've used KPIs to measure success in past roles. Share examples of insights you've derived from data and how they influenced your strategies.
✨Discuss Promotional Strategies
Prepare to discuss various promotional strategies you've designed and implemented. Be specific about the channels you used, such as email or push notifications, and the engagement levels you achieved.
✨Familiarise Yourself with CRM Tools
Ensure you're well-versed in the CRM tools and platforms relevant to the role. If possible, mention any specific tools you've used and how you've leveraged them to set up and manage automated campaigns.
