At a Glance
- Tasks: Lead digital marketing strategies and drive innovation in a dynamic automotive environment.
- Company: Join Pentagon Motor Group, a diverse and inclusive workplace committed to your growth.
- Benefits: Enjoy 31 days holiday, retail discounts, and fully funded qualifications.
- Other info: Collaborative culture focused on trust, respect, and meaningful change.
- Why this job: Make an impact in the automotive industry while developing your digital expertise.
- Qualifications: 5+ years in digital marketing with strong analytical and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Overview
Pentagon Motor Group are excited to announce a new career opportunity for a Digital Marketing Manager to join the Derby-based Marketing department.
This role supports Brand Directors and General Managers with a structured and proactive digital marketing service.
As the digital expert for the group, you will develop and manage the digital strategy for the business and drive digital innovation.
Benefits
- 31 days holiday per year (including Bank Holidays) that increases with length of service
- Recommend a Friend Scheme
- Discounted days out with family and friends
- Retail discounts on shopping and dining out
- Fully funded, nationally recognised qualifications
- Manufacturer specific training
- Salary Finance
- 24 hour access to the Employee Assistance Programme and designated site Mental Health First Aiders
- Team member pension scheme contributions
- Friends & family customer referral payments
- Discounts on products and services that we provide for family and friends
What will you be doing?
- Developing and executing brand-specific digital marketing strategies that complement national activity and drive local performance
- Management of PPC and SEO activity schedules
- Development of group websites and maintenance
- Social media strategy and implementation
- Identification of alternative digital channels for marketing opportunities
- Management of all digital reporting including management of all group digital feeds and tracking
- Management of identified group agencies that support the digital offering
- Serve as the key point of digital contact from both internal and external perspectives for all digital marketing activities
- Understand, coach and inspire internal team members to develop their digital knowledge and skills
- Development of internal and external presentations that support Pentagon and Motus group
- Managing the digital sales funnel and providing stakeholders with clear insight into successes and opportunities
- Liaison with manufacturers to ensure all marketing KPIs are achieved
- Financial understanding of budgets to ensure correct coding and forecasting while minimising ineffectual spend
- Agency management of group-identified suppliers
- Collaborate with Group Support functions to ensure the group plan is delivered
Who are we looking for?
- Graduate-level education with a recognised digital/marketing qualification preferred
- Minimum of 5 years of digital marketing/e-commerce experience
- Demonstrable experience in key advertising/marketing disciplines
- Proven ability to work with data tools and reporting software, including Excel
- Experience with marketing automation tools such as Hub Spot or Salesforce
- Ability to present at multiple levels and secure buy-in for strategies
- Strong verbal and written communication skills
- Good budgetary management and analysis
- Excellent analytical skills to support process development and marketing ROI
- Passion for digital systems and the automotive industry, including knowledge of how the automotive industry works
- Attention to detail and the ability to manage suppliers to achieve mutually beneficial partnerships
- Automotive experience and prior team management experience would be desirable
Why choose us?
At Pentagon, we believe that diversity and inclusion are fundamental to our success.
We are committed to fostering a workplace where every individual is valued, respected and empowered to contribute their unique perspectives and talents.
Our values of trust, respect, integrity and communication contribute to a positive, collaborative culture.
Our vision is to drive meaningful change and create a more inclusive automotive industry for generations to come by embracing the perspectives and talents of every individual.
For more information on why becoming a member of the Pentagon Motor Group team is an amazing career choice, head over to our website: pentagon-group. co. uk/recruitment
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