At a Glance
- Tasks: Drive licensing revenue for iconic media brands across EMEA through strategic partnerships.
- Company: Join Penske Media Corp, a leader in global media and entertainment.
- Benefits: Competitive salary, dynamic work environment, and opportunities for travel and networking.
- Other info: Work with top brands and enjoy a culture that values diversity and inclusion.
- Why this job: Be at the forefront of media innovation and make impactful deals in a fast-paced industry.
- Qualifications: 10+ years in business development with strong licensing experience in media.
The predicted salary is between 43200 - 72000 € per year.
Penske Media Corporation (PMC), the parent company of Rolling Stone, Variety, Billboard, The Hollywood Reporter, SXSW, The Golden Globes, and many more brands, is looking for a London-based, talented and results-oriented Director/Senior Director, EMEA Licensing to join our Corporate Business Development team. This person will be the primary executive generating licensing revenue for PMC brands in the EMEA region and will be tasked with dealmaking across many industries and deal types. The Director will work closely with the Global VP/Head of International and key brand stakeholders to negotiate partnerships from conception through full agreement execution.
Responsibilities
- Based in the UK and overseeing the development of Europe, Middle East and Africa (EMEA) as key markets of focus
- Areas of Focus: Events, IP/Brand Extension, Branded Hospitality, Media, and more
- Leverage deep relationships to source, negotiate and execute new partnerships and business ventures for PMC
- Primary duties include prospecting, lead development, negotiating deals, redlining contracts with Legal and partnership management at a senior level
- Work across internal stakeholder groups for respective PMC Brands (including Executive Management, Sales, Marketing, Editorial) to build support and consensus for new business initiatives, new markets, and licensing opportunities
- Success metrics will include annual licensing revenue and net new biz revenue
- Stay abreast of industry trends and developments to identify new robust opportunities for growth
- Attend industry events to prospect for new partnerships and biz opportunities
- Focus on developing large, strategic multi-year revenue programs vs. smaller, one-off opportunities
- Renegotiate and extend existing content licensing deals and other Biz Dev partnerships when needed
Requirements
- 10+ years’ biz dev experience with at least 5+ years’ licensing experience at a Media/Entertainment company
- Deep understanding and comfort with industry revenue models and business terms (e.g., revenue guarantees, royalties, rights & permissions, etc.)
- Demonstrated track record of leading and negotiating complex deals on pace while managing competing priorities; possesses extraordinary prioritization skills with attention to detail
- Can tap an established network of contacts as prospects
- Extensive experience building and executing innovative, non-advertising partner programs that drive recurring revenue
- Sophisticated understanding of contract review including the ability to expertly review/redline contracts and work closely with Legal to close deals
- Ability to work independently and manage multiple projects in a fast-paced, dynamic environment
- An expert communicator with a proactive, extroverted demeanor and a strong sense of urgency
- Extensive experience in managing and optimizing partnerships through deal execution and beyond
- 20-25% travel required including client meetings, trade shows, PMC offices, etc.
- Language: English native speaker; Proficiency in Arabic is a bonus but not required
About PMC
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Latin Music Week. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences.
Penske Media Corp: Director, EMEA Licensing employer: Penske Media Corporation
Penske Media Corporation (PMC) is an exceptional employer, offering a dynamic and inclusive work culture that values diverse backgrounds and experiences. As a London-based Director of EMEA Licensing, you will have the opportunity to drive significant revenue growth while collaborating with iconic brands in the media and entertainment industry. With a commitment to employee development and a focus on innovative partnerships, PMC provides a rewarding environment for professionals seeking meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Penske Media Corp: Director, EMEA Licensing
✨Network Like a Pro
Get out there and connect with industry folks! Attend events, trade shows, and conferences to meet potential partners and clients. Remember, it’s all about building those relationships that can lead to lucrative licensing deals.
✨Show Off Your Expertise
When you’re in discussions, don’t hold back on showcasing your knowledge of the industry. Talk about trends, revenue models, and successful partnerships you've managed. This will position you as a go-to expert and make others want to work with you.
✨Be Proactive in Follow-Ups
After meeting someone or having a conversation, follow up! A quick email or message can keep the dialogue going and show your enthusiasm. It’s a simple way to stay top of mind for future opportunities.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the PMC team and contributing to our exciting projects.
We think you need these skills to ace Penske Media Corp: Director, EMEA Licensing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Director, EMEA Licensing. Highlight your biz dev experience and any licensing achievements that align with PMC's focus areas. We want to see how your background fits into our world!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for media and your understanding of the EMEA market. Let us know why you’re the perfect fit for this role and how you can drive licensing revenue for PMC.
Showcase Your Network:We love seeing candidates who can leverage their existing relationships! Mention any key contacts or partnerships you've developed in the media and entertainment space. This will show us you’re ready to hit the ground running.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the PMC family!
How to prepare for a job interview at Penske Media Corporation
✨Know Your Stuff
Before the interview, dive deep into Penske Media Corporation's brands and their licensing strategies. Familiarise yourself with their recent partnerships and industry trends in EMEA. This will not only show your genuine interest but also help you speak confidently about how you can contribute to their goals.
✨Showcase Your Network
Since this role relies heavily on relationships, be ready to discuss your established network in the media and entertainment industry. Prepare examples of how you've leveraged these connections to secure deals or partnerships in the past. This will demonstrate your ability to hit the ground running.
✨Master the Art of Negotiation
Brush up on your negotiation skills and be prepared to discuss complex deals you've led. Think of specific examples where you navigated challenges and achieved successful outcomes. Highlight your attention to detail and how you manage competing priorities while keeping the bigger picture in mind.
✨Be Proactive and Engaging
During the interview, adopt a proactive approach. Ask insightful questions about PMC's future licensing initiatives and express your eagerness to contribute. Your extroverted demeanour will shine through, making it clear that you're not just a fit for the role but also a great cultural addition to the team.
