Overview
In this role you will lead European revenue generation for PMC, with the UK as a priority, by sourcing and negotiating strategic partnerships and licensing deals. You will collaborate with global and brand stakeholders to move opportunities from conception to executed agreements, driving multi-year revenue programs. The role emphasizes cross-functional alignment, deal-making across industries, and expanding PMC’s IP and events in Europe. Your work will shape growth across brands, events, and licensing, with a strong emphasis on speed, performance, and strategic impact.
Responsibilities
- Generate European revenue with a UK priority across strategic partnerships, IP/brand extension, branded hospitality, content & product licensing, and sponsorships
- Source, negotiate, and execute new partnerships and business ventures, including redlining contracts with Legal and senior partnership management
- Collaborate with internal stakeholders (Executive Management, Sales, Marketing, Editorial) to build support for new initiatives and licensing opportunities
- Support and structure sponsorships and partnerships for the SXSW London event
- Facilitate expansion of PMC brands’ IP and events into the UK and broader Europe
- Stay informed on industry trends to identify growth opportunities and attend events to prospect new partnerships
- Focus on developing large, multi-year revenue programs rather than one-off deals
- Renegotiate and extend existing content licensing deals and other Biz Dev partnerships as needed
Key requirements
- 10+ years of business development experience with 5+ years in licensing at a Media/Entertainment company
- Strong understanding of industry revenue models (e.g., revenue guarantees, royalties, rights & permissions)
- Proven track record negotiating complex deals quickly while managing priorities
- Extensive European network of contacts for prospecting
- Experience building and executing non-advertising partner programs that drive recurring revenue
- Strong contract acumen and ability to work with Legal to close deals
- Ability to work independently and manage multiple projects in a fast-paced environment
- Excellent communication with proactive, extroverted demeanor and a sense of urgency
- Experience managing and optimizing partnerships through deal execution and beyond
- Willingness to travel 20–25%
- proactive communicator
- extroverted and urgent demeanor
- strong prioritization and attention to detail
- licensing negotiations
- contract terms and principles
- deal execution
PMC: VP of Business Development, Europe in London employer: Penske Media Corporation
Penske Media Corporation (PMC) is an exceptional employer, offering a dynamic and collaborative work environment in the heart of London. With a strong focus on employee growth and development, PMC provides opportunities to engage with iconic media brands and participate in high-profile events, fostering a culture of innovation and inclusivity. Employees enjoy a balanced work schedule with four days onsite and one day remote, ensuring vibrant team cohesion while driving meaningful revenue initiatives across Europe.
