At a Glance
- Tasks: Lead creative strategy for Meta ads, crafting scripts and driving revenue growth.
- Company: Join Penrose Skin, a fast-growing men's grooming brand with a premium touch.
- Benefits: Earn $50,000 to $72,000 plus performance bonuses, fully remote work.
- Other info: Dynamic, high-energy team focused on results and personal accountability.
- Why this job: Take ownership of impactful ad campaigns and connect directly with founders.
- Qualifications: 3+ years in direct response marketing and expertise in Meta Ads required.
The predicted salary is between 40000 - 52000 £ per year.
Company: Penrose Skin
Location: Fully Remote
Compensation: $50,000 to $72,000 USD per year + Performance Bonus Structure
Job Type: Full-time
The Opportunity
Own the creative engine behind one of the fastest-growing men's grooming brands in DTC. You will write the scripts, build the strategy, and drive the ads that scale Penrose Skin's revenue on Meta. This is a high-impact role for a direct response creative strategist who wants full ownership over ad performance and a direct line to the founders.
About Penrose Skin
We are a premium direct-to-consumer grooming brand known for luxury, pheromone-infused body butters inspired by designer fragrances. From a niche disruptor, we have grown rapidly through viral digital marketing into a highly sought-after grooming essential. With a strong DTC presence and ambitious product launches ahead, this role sits at the absolute center of our next phase of aggressive revenue expansion.
What You Will Do
- Own the Creative Process: Manage the full creative lifecycle from initial angle and scripting to the final high-converting asset
- High-Volume Scripting: Write 15 to 20 high-converting ad scripts per week specifically tailored for Meta Platforms
- Data-Driven Iteration: Analyze performance metrics on Meta to dissect, troubleshoot, and continuously iterate on winning ads
- UGC & Content Management: Source, manage, and brief UGC creators to produce high-converting content across paid channels
- Strategic Leadership: Present performance analyses and creative strategies to the marketing team, deciding on the next steps to scale Meta Ads
What We Are Looking For
- Direct Response Expert: 3+ years of experience with performance creative for DTC brands or within a performance creative agency
- Meta Ads Native: Deep understanding of Meta Platforms, modern video funnels, and what it takes to stop the scroll and drive conversions today
- Analytical Mindset: Proficient in performance analytics tools to translate data into actionable creative decisions
- Psychology-Driven Copywriter: Strong grasp of awareness levels, hooks, mechanisms, and benefits
- Passionate & Driven: You thrive in a fast-paced, founder-led environment and are genuinely passionate about driving measurable results
Our Culture
We are not a corporate 9-to-5. We are a small, obsessive team that plays to win. We believe discipline beats motivation, every single day. We go all in, execute relentlessly, and hold ourselves to excruciatingly high standards because great is simply not good enough. We take full responsibility for our results. No excuses, no blame, no waiting to be saved.
We stay focused. We eliminate distractions. We embrace resistance because the sword can only be forged under fire. We are radically honest, delusionally optimistic, and deeply grateful, but never satisfied. If that sounds exhausting, this is not for you. If it sounds like home, we want to talk.
Application Screening Questions
- Must-Have Qualifications: How many years of creative strategy expertise do you have? (Ideal answer: 3+)
- Must-Have Qualifications: Have you worked in direct response marketing for eCommerce or DTC brands? (Ideal answer: Yes)
- Preferred Qualifications: How many years of work experience do you have with Facebook/Meta Ads? (Ideal answer: 3+)
- Preferred Qualifications: Are you proficient in using performance analytics tools to measure ad performance? (Ideal answer: Yes)
Direct Response Creative Strategist in Hull employer: Penrose Skin
At Penrose Skin, we pride ourselves on being a dynamic and innovative employer that empowers our team members to take ownership of their work in a fully remote environment. With a strong focus on personal growth and high-performance standards, we offer competitive compensation, including a performance bonus structure, and foster a culture of radical honesty and relentless execution. Join us to be part of a passionate team driving the next phase of growth for one of the fastest-growing men's grooming brands in DTC.
StudySmarter Expert Advice🤫
We think this is how you could land Direct Response Creative Strategist in Hull
✨Tip Number 1
Get to know the company inside out! Research Penrose Skin, their products, and their marketing strategies. This will help you tailor your approach and show them you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider info and might even lead to a referral, which can seriously boost your chances.
✨Tip Number 3
Show off your skills! Create a portfolio showcasing your best ad scripts and campaigns, especially those that drove conversions. This is your chance to demonstrate your direct response expertise and creativity.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Penrose Skin team and ready to dive into the creative process.
We think you need these skills to ace Direct Response Creative Strategist in Hull
Some tips for your application 🫡
Show Your Creative Side:When you're applying for the Direct Response Creative Strategist role, make sure to showcase your creativity in your application. Use engaging language and examples of your past work that highlight your ability to write high-converting ad scripts and manage creative processes.
Be Data-Driven:Since this role is all about performance, don’t forget to mention your analytical skills. Talk about how you've used data to inform your creative decisions in the past. We love candidates who can blend creativity with analytics!
Tailor Your Application:Make your application stand out by tailoring it specifically to Penrose Skin and the role. Reference our brand values and culture in your cover letter, and explain why you’re a perfect fit for our fast-paced, founder-led environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows you’re serious about joining our team at Penrose Skin!
How to prepare for a job interview at Penrose Skin
✨Know Your Meta Ads Inside Out
Before the interview, make sure you brush up on everything related to Meta Ads. Understand the latest trends, features, and best practices. Be ready to discuss how you've used these in your previous roles and how they can apply to Penrose Skin's growth.
✨Showcase Your Creative Process
Prepare to walk them through your creative process for developing high-converting ad scripts. Bring examples of your work that demonstrate your ability to write compelling copy and how you’ve iterated based on performance metrics. This will show that you not only create but also analyse and improve.
✨Be Data-Driven
Penrose Skin values an analytical mindset, so come prepared with specific examples of how you've used data to inform your creative decisions. Discuss any performance analytics tools you’ve used and how they helped you optimise campaigns. This will highlight your ability to merge creativity with strategy.
✨Embrace Their Culture
Familiarise yourself with Penrose Skin's culture and values. They’re looking for someone who thrives in a fast-paced environment and takes full responsibility for results. Be ready to share how your work ethic aligns with their philosophy of discipline over motivation and your passion for driving measurable results.
