At a Glance
- Tasks: Lead creative strategy for Meta ads, crafting scripts and driving revenue growth.
- Company: Join Penrose Skin, a fast-growing men's grooming brand with a premium touch.
- Benefits: Earn $50,000 to $72,000 plus performance bonuses, fully remote work.
- Other info: Be part of a passionate team that values discipline and high standards.
- Why this job: Take ownership of impactful ad campaigns and connect directly with founders.
- Qualifications: 3+ years in direct response marketing and expertise in Meta Ads required.
The predicted salary is between 40000 - 52000 £ per year.
Company: Penrose Skin
Location: Fully Remote
Compensation: $50,000 to $72,000 USD per year + Performance Bonus Structure
Job Type: Full-time
The Opportunity
Own the creative engine behind one of the fastest-growing men's grooming brands in DTC. You will write the scripts, build the strategy, and drive the ads that scale Penrose Skin's revenue on Meta. This is a high-impact role for a direct response creative strategist who wants full ownership over ad performance and a direct line to the founders.
About Penrose Skin
We are a premium direct-to-consumer grooming brand known for luxury, pheromone-infused body butters inspired by designer fragrances. From a niche disruptor, we have grown rapidly through viral digital marketing into a highly sought-after grooming essential. With a strong DTC presence and ambitious product launches ahead, this role sits at the absolute center of our next phase of aggressive revenue expansion.
What You Will Do
- Own the Creative Process: Manage the full creative lifecycle from initial angle and scripting to the final high-converting asset
- High-Volume Scripting: Write 15 to 20 high-converting ad scripts per week specifically tailored for Meta Platforms
- Data-Driven Iteration: Analyze performance metrics on Meta to dissect, troubleshoot, and continuously iterate on winning ads
- UGC & Content Management: Source, manage, and brief UGC creators to produce high-converting content across paid channels
- Strategic Leadership: Present performance analyses and creative strategies to the marketing team, deciding on the next steps to scale Meta Ads
What We Are Looking For
- Direct Response Expert: 3+ years of experience with performance creative for DTC brands or within a performance creative agency
- Meta Ads Native: Deep understanding of Meta Platforms, modern video funnels, and what it takes to stop the scroll and drive conversions today
- Analytical Mindset: Proficient in performance analytics tools to translate data into actionable creative decisions
- Psychology-Driven Copywriter: Strong grasp of awareness levels, hooks, mechanisms, and benefits
- Passionate & Driven: You thrive in a fast-paced, founder-led environment and are genuinely passionate about driving measurable results
Our Culture
We are not a corporate 9-to-5. We are a small, obsessive team that plays to win. We believe discipline beats motivation, every single day. We go all in, execute relentlessly, and hold ourselves to excruciatingly high standards because great is simply not good enough. We take full responsibility for our results. No excuses, no blame, no waiting to be saved.
We stay focused. We eliminate distractions. We embrace resistance because the sword can only be forged under fire. We are radically honest, delusionally optimistic, and deeply grateful, but never satisfied. If that sounds exhausting, this is not for you. If it sounds like home, we want to talk.
Application Screening Questions
- Must-Have Qualifications: How many years of creative strategy expertise do you have? (Ideal answer: 3+)
- Must-Have Qualifications: Have you worked in direct response marketing for eCommerce or DTC brands? (Ideal answer: Yes)
- Preferred Qualifications: How many years of work experience do you have with Facebook/Meta Ads? (Ideal answer: 3+)
- Preferred Qualifications: Are you proficient in using performance analytics tools to measure ad performance? (Ideal answer: Yes)
Locations
Direct Response Creative Strategist in Dartford, Kent employer: Penrose Skin
At Penrose Skin, we pride ourselves on being a dynamic and innovative employer that empowers our team members to take ownership of their work in a fully remote environment. With a strong focus on personal growth and high-performance standards, we offer competitive compensation, a performance bonus structure, and the opportunity to directly influence the success of a rapidly growing men's grooming brand. Our culture is built on discipline, radical honesty, and a relentless pursuit of excellence, making it an ideal place for passionate individuals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Direct Response Creative Strategist in Dartford, Kent
✨Tip Number 1
Get to know the company inside out! Research Penrose Skin's products, values, and recent campaigns. This will help you tailor your approach and show them you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider info and might even lead to a referral, which can seriously boost your chances.
✨Tip Number 3
Prepare for the interview by practising your pitch. Highlight your experience with Meta Ads and direct response strategies. Be ready to discuss specific examples of how you've driven results in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the team at Penrose Skin.
We think you need these skills to ace Direct Response Creative Strategist in Dartford, Kent
Some tips for your application 🫡
Show Your Creative Side:When you're applying for the Direct Response Creative Strategist role, make sure to showcase your creativity in your application. Use engaging language and examples of your past work that highlight your ability to write high-converting ad scripts and manage creative processes.
Be Data-Driven:Since this role is all about performance, don’t forget to mention your analytical skills. Talk about how you've used data to inform your creative decisions in the past. We love candidates who can blend creativity with analytics!
Tailor Your Application:Make your application stand out by tailoring it specifically to Penrose Skin and the role. Reference our brand values and culture in your cover letter, and explain why you’re a perfect fit for our fast-paced, founder-led environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows you’re serious about joining our team at Penrose Skin!
How to prepare for a job interview at Penrose Skin
✨Know Your Meta Ads Inside Out
Before the interview, make sure you brush up on everything related to Meta Ads. Understand the latest trends, features, and best practices. Be ready to discuss how you've used these in your previous roles, especially in direct response marketing.
✨Showcase Your Creative Process
Prepare to talk about your creative process in detail. Bring examples of high-converting ad scripts you've written and explain the strategies behind them. This will demonstrate your ability to own the creative lifecycle and drive results.
✨Be Data-Driven
Since this role requires an analytical mindset, come prepared with examples of how you've used performance metrics to inform your creative decisions. Discuss specific tools you've used and how they helped you iterate on winning ads.
✨Embrace the Company Culture
Penrose Skin is looking for someone who thrives in a fast-paced environment. Be ready to share experiences that highlight your passion, discipline, and ability to take responsibility for results. Show them you're not just a fit for the role, but for their unique culture too.
