At a Glance
- Tasks: Support business growth by acquiring and managing customer relationships in a dynamic sales environment.
- Company: Join Pennon Water Services, a leader in the UK water sector committed to sustainability.
- Benefits: Enjoy competitive salary, annual bonuses, healthcare benefits, and employee discounts.
- Other info: Be part of a diverse culture that values individuality and embraces change.
- Why this job: Make a real impact while developing your sales career in a supportive team.
- Qualifications: Sales or customer service experience with strong communication and organisational skills.
A leading water and wastewater retailer, Pennon Water Services (trading as Source for Business), supports over 150,000 business accounts across the UK. With a commitment to helping our customers lower their water use and save money, our team provides expert advice on water efficiency, leakage, and contingency. We’re proud to be part of Pennon Group, a leader in the UK water sector, working towards a greener future.
Whether you’re starting out or seeking a new challenge, our scale and ambition create opportunities for you to shape your own career. Ready to make a splash? Join our team today.
Location: Walsall
Contract: Full-time, Permanent
Salary: Competitive + excellent benefits
Are you a customer-focused sales professional who enjoys building relationships, achieving targets, and delivering exceptional service? Join Pennon Water Services as a Commercial Sales Advisor and play a key role in supporting the growth of our business customer portfolio across the UK.
About the role:
- Working within our B2B Sales team, you will support business growth by acquiring, retaining, and developing relationships with small and medium-sized enterprises.
- You will manage inbound and outbound customer contact, provide quotations, secure contracts, and identify opportunities to increase the value of customer relationships through our range of services.
- You will also manage customer switching activity, ensuring customers enjoy a smooth and seamless transition while receiving an outstanding experience at every stage of their journey with Pennon Water Services.
Key responsibilities:
- Acquiring new customers through inbound and outbound sales activity
- Preparing quotations and securing contracts with prospective customers
- Retaining existing customers through contract renewals and account management
- Identifying opportunities to upgrade and grow customer accounts
- Re-engaging former customers through targeted win-back activity
- Building positive relationships with brokers and supporting a seamless switching process
- Managing customer enquiries and delivering first-contact resolution wherever possible
- Producing high-quality customer communications and correspondence
- Maintaining accurate customer records and ensuring excellent data quality
- Working towards individual and team sales and retention targets
What we're looking for:
- Experience in sales, customer service, administration, or account management
- Excellent verbal and written communication skills
- Strong organisational skills and attention to detail
- Proficiency in Microsoft Office, particularly Outlook and Excel
- Confidence working across multiple systems
- Ability to manage competing priorities and work independently
- A proactive approach and a passion for delivering excellent customer service
- Motivation to work in a fast-paced, target-driven environment
- Ability to adapt to change and contribute positively as part of a team
Ready to take the next step in your sales career? Join Pennon Water Services and help us deliver exceptional service whilst growing our business customer community.
We believe in rewarding our people for their hard work and dedication. As our Commercial Sales Advisor, you'll enjoy:
- Competitive Salary – Based on experience and skills
- Annual Bonus Scheme – Recognising company performance
- Pension Scheme – Helping you plan for your future
- Healthcare Benefits – Access to employee assistance programs
- Employee Discounts – On various products and services
- Annual Leave – Take time to recharge with our holiday entitlement
Please note that the successful candidate will be subject to a mandatory DBS check as part of the on-boarding process.
Closing Date: Monday 17th August 2026
Be yourself, we like it that way. Together, we will build a culture of belonging, where inclusion is instinctive. Diversity is our strength and a reflection of our communities. We care, we value everyone, we celebrate uniqueness.
Our core values, which are essential to our success, are:
- Be Rock Solid - Build trust and be trusted. Be the one we all look to and can depend on.
- Be You - We want you to bring your best every day. Be yourself and make your mark in your individual way.
- Be the Future - Embrace change. Drive Progress. Own the challenge.
Commercial Sales Advisor Pennon Water Services · Business, Corporate and Support Functions · Walsall employer: Pennon Group
At Pennon Group, we offer a dynamic work environment where our In-House Legal Counsel can thrive while making a meaningful impact on communities and the environment. Our commitment to employee growth is reflected in our supportive culture and opportunities for professional development, all set against the backdrop of our leadership in the UK water sector. Join us in driving purpose and innovation as we work towards a sustainable future.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Sales Advisor Pennon Water Services · Business, Corporate and Support Functions · Walsall
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Commercial Sales Advisor Pennon Water Services · Business, Corporate and Support Functions · Walsall at Pennon Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Pennon Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Commercial Sales Advisor Pennon Water Services · Business, Corporate and Support Functions · Walsall. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Commercial Sales Advisor Pennon Water Services · Business, Corporate and Support Functions · Walsall
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Pennon Group:When writing your cover letter, make sure to tailor your message specifically for Pennon Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Pennon Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Pennon Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Pennon Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Pennon Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
