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- Tasks: Support business development strategies in the Real Estate Division and collaborate with various teams.
- Company: Join Penningtons Manches Cooper, a top UK law firm focused on client success and tailored legal advice.
- Benefits: Enjoy a dynamic work environment with opportunities for remote work and professional growth.
- Why this job: Be part of a diverse team making a real impact in the legal sector while enhancing your skills.
- Qualifications: Bachelor's degree in marketing or related field; 3+ years in service-oriented marketing roles required.
- Other info: Diversity and inclusion are core values; we welcome applicants from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Penningtons Manches Cooper, is a leading UK and international law firm that puts our clients first and helps them to achieve the best real-world outcomes.
We provide a full-service offering designed with our clients’ needs in mind. With over 400 specialist lawyers, we pride ourselves on delivering high-quality, tailored legal advice, to both businesses and individuals.
Our Marketing and Business Development team (shortlisted as Best Business Support Team 2024, British Legal Awards) comprises of 28 dedicated professionals who play an integral role in the communication, engagement and execution of the firm’s Strategic Plan.
As we continue to strengthen our market presence and expand our client base across our core and growth sectors, we are looking for a driven and proactive Business Development Executive to join our Real Estate Division (RED). This is a key role in advancing our strategic growth objectives and enhancing our brand recognition in a competitive marketplace.
Working alongside our Real Estate Business Development Manager, the Executive will support the development and execution of the strategy across our Real Estate practice areas. The role will provide plenty of autonomy, and also opportunity to work closely with other specialist areas of the team such as Marketing, Digital, Communications, PR, Events, CRM, Client Services, Bids and Responsible Business.
Real estate is one of Penningtons Manches Cooper’s core sectors. The division is split across six of our UK offices – London, Basingstoke, Birmingham, Cambridge, Guildford and Oxford. It comprises 120+ fee earners and specialists within construction, commercial and residential real estate, real estate disputes, and housing.
The BD executive will be expected to build a good understanding of the work and marketplaces of the various teams within RED and to play a critical role in helping those teams deliver their BD and Marketing strategies. These strategies, and hence the focus for the BD Executive role, include but are not limited to profile building, client retention and development, new client targeting, and sector development.
Responsibilities
Client, practice and sector development
- Support the Business Development Manager on the development and execution of practice and sector BD plans.
- Help build and maintain relationships with existing clients to support cross-selling and client retention.
- Support partners and fee earners in preparing for client meetings, pitches, and networking events.
- Support in the preparation of tailored pitch documents, capability statements, and RFP responses.
- Develop and maintain of the suite of credentials for the Real Estate Division.
- Maintain accurate client and prospect data in the firm’s CRM system.
- Support the pursuit of new business opportunities with prospective clients.
- Support the tracking of BD budgets and evaluate the return on investment for business development activity, campaigns, sponsorships, and events.
- Work with the marketing team to help plan and execute sector-specific campaigns, events, and thought leadership initiatives.
- Identify opportunities for lawyers to speak at industry events or contribute to publications.
- Project manage legal directories and award submissions.
- Conduct market research and competitor analysis
- Monitor developments in the real estate sector and other relevant industries to inform business development strategy.
- Collaborate with colleagues across other practice areas to identify cross-sector opportunities.
- Development and maintain the real estate pages on our website and intranet pages including campaigns, news, articles, events, case studies, publications and people profiles.
- Identify and implement any improvements to our processes, tools, and templates.
- Stay informed about legal tech and innovations that could enhance efficiency or client engagement.
- Assist the marketing and business development department on any other duties, including event support and central firmwide projects (as reasonably required).
At our firm, Diversity, Equity and Inclusion is a priority and at the heart of everything we do. We actively want to attract a diverse workforce and welcome applications from everyone, from all backgrounds. We are committed to promoting an inclusive culture where everyone can be their full selves and experience being seen and heard. You can find out more about our firm’s commitment, initiatives and Pennclusion committees here.
We ensure that there are equal opportunities and treatment for all job applicants and employees, at all stages of the recruitment process and employment, regardless of age, gender reassignment, marriage or civil partnership, pregnancy and maternity, disability, race (including colour, nationality, ethnic or national origin), religion or belief, sex, sexual orientation, gender identity, gender expression and social background. We aim to provide adjustments for people who have a disability, long-term health condition (including mental health) or neurodiversity. If you would like to request an adjustment, please contact Sam.Austin@penningtonslaw.com
Essential & Desirable Criteria
- Bachelor’s degree in marketing, communications or a related field.
- Minimum of 3+ years’ experience of broad-ranging marketing roles in service-orientated organisations (ideally professional services).
- A client focused mindset
- A strong collaborator
- Ability to work independently and as part of a team
- Strong organisational and project management skills
- Understanding of the legal industry
- Analytical mindset with a focus on data-driven decision-making.
- Excellent communication and writing skills to work
- Creative thinking and problem-solving skills.
- Ability to travel to our other UK offices as and when required.
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Business Development Executive - Real Estate employer: Penningtons Manches Cooper LLP
Contact Detail:
Penningtons Manches Cooper LLP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive - Real Estate
✨Tip Number 1
Familiarise yourself with the real estate sector and the specific challenges it faces. Understanding current trends, regulations, and market dynamics will help you engage in meaningful conversations during interviews and demonstrate your knowledge of the industry.
✨Tip Number 2
Network with professionals in the legal and real estate fields. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn more about the firm’s culture and values. This can give you insights that will be beneficial during your application process.
✨Tip Number 3
Showcase your understanding of business development strategies relevant to the legal sector. Be prepared to discuss how you would approach client retention, new client targeting, and cross-selling opportunities, as these are key responsibilities of the role.
✨Tip Number 4
Research Penningtons Manches Cooper’s recent projects and achievements in the real estate division. Being able to reference specific cases or initiatives during your discussions will demonstrate your genuine interest in the firm and its work.
We think you need these skills to ace Business Development Executive - Real Estate
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development and marketing, particularly within the real estate or professional services sectors. Use specific examples that demonstrate your achievements and skills related to client retention, relationship building, and project management.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of Penningtons Manches Cooper's values and how you can contribute to their goals. Mention your experience in developing business strategies and your ability to work collaboratively with various teams. Be sure to express your enthusiasm for the role and the firm.
Showcase Relevant Skills: Highlight your analytical mindset and data-driven decision-making abilities. Provide examples of how you've used these skills in previous roles to support business development initiatives or improve processes. This will demonstrate your fit for the role's requirements.
Research the Firm: Familiarise yourself with Penningtons Manches Cooper's recent projects, values, and market position. Understanding their approach to diversity, equity, and inclusion will also help you align your application with their culture and demonstrate your commitment to these principles.
How to prepare for a job interview at Penningtons Manches Cooper LLP
✨Understand the Real Estate Sector
Before your interview, make sure to research the real estate sector thoroughly. Familiarise yourself with current trends, challenges, and opportunities within the industry. This knowledge will help you demonstrate your understanding of the market and how it relates to the firm's strategic objectives.
✨Showcase Your Client-Focused Mindset
As a Business Development Executive, having a client-focused mindset is crucial. Be prepared to discuss examples from your past experiences where you've successfully built and maintained client relationships. Highlight your ability to understand client needs and how you can contribute to client retention and development.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role, so be ready to discuss how you've worked effectively with teams in the past. Think of specific instances where you contributed to a project or campaign alongside colleagues from different departments, such as marketing or client services.
✨Demonstrate Analytical Skills
The role requires an analytical mindset, especially when it comes to data-driven decision-making. Prepare to talk about how you've used data to inform business strategies or evaluate the success of marketing campaigns. Being able to showcase your analytical skills will set you apart from other candidates.
