Head of Campaigns (Marketing), Richard Osman - Penguin General

Head of Campaigns (Marketing), Richard Osman – Penguin General

Are you a curious, creative and collaborative marketing specialist? Are you passionate about new media and reaching new audiences? Would you like to work on the biggest author brand in publishing?

We are looking to appoint a Head of Campaigns (Marketing), responsible for delivering the marketing and audience strategy for Richard Osman, Penguin General’s record-breaking, bestselling author.

The role

This role will manage and execute year-round activity alongside blockbuster frontlist campaigns, constantly exploring opportunities to engage readers and reach new audiences. You will be a central part of the Osman publishing team, a key contact for stakeholders and internal/external teams.

Key Responsibilities:

1. Plan and deliver ambitious frontlist campaigns with input from stakeholders and other departments including editorial, sales and publicity. Oversee all aspects of campaign work from briefing agency and digital ads to copywriting, creative and retailer materials.
2. Plan and deliver year-round marketing activity across the Osman publishing catalogue to drive sales and discover new readers.
3. Be a key point of contact for author and agent, communicating plans, sharing updates, getting approvals and responding to requests efficiently.
4. Line management of one direct report including regular catch ups and setting SMART goals.
5. Examine other areas with report regularly including workload, work/life balance, purpose, recognition, enjoyment and development.
6. Produce and dispatch extensive retailer material for frontlist campaigns, from FSDUs to digital assets. Producing bespoke retailer presentations & conference material on the brand.
7. Manage Osman activity from our owned channels, including the newsletter, website and social. Set growth targets each year and explore new platforms where relevant.
8. Managing the relationship and lead communications with involved third parties including the US publisher.
9. Use data and consumer insight to help inform audience strategy.
10. Work closely with the core Osman team to set the audience strategy each year and longer-term.
11. Be a key member of the senior comms team, helping feed into department strategy and contributing to team development.

What you’ll bring:

1. Five years plus experience leading successful, high-priority consumer campaigns.
2. Significant proven experience of best-in-class and high-priority consumer campaigns within publishing or another relevant creative industry, such as film & TV.
3. Excellent communication and presentation skills.
4. Fascination, curiosity and excellent knowledge of new media, audience trends and different ways we can use it to promote books.
5. Strong project management skills, organised and able to deliver activity to deadline.

Preferred criteria:

1. Ability to build strong relationships with external and internal colleagues and stakeholders.
2. Proactive approach to campaign work, with the ability to flex between reactive marketing and longer-term planning.
3. Confident decision maker, able to effectively collaborate within a team and work independently.
4. Creative with an eye for sophisticated, impactful design and extensive experience briefing assets across various marketing channels, from video to audio.
5. Actively sharing analysis, best practices and examples of exemplary work from other industries.
6. Innovative and data-driven in how you approach your campaigns.
7. A team player, often collaborating and supporting colleagues beyond role remit.

Application instructions:

Please apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on Tuesday 11th February.

Please ensure you include a cover letter, as it is a crucial part of our assessment process. The cover letter offers an opportunity to show how your experience and interests align with the role requirements. Typically, we expect the cover letter to be no more than one or two pages in length.

Circa £52,000 dependent on how your skills and experience align to the role, plus bonus and benefits.

What you can expect from us:

Our people are the heart of our business, and we work hard to support a culture of responsibility and recognition.

Our benefits include:

• Financial – income protection, life assurance, childcare allowance
• Wellbeing – healthcare cash plan, critical illness cover, health checks
• Lifestyle – enhanced parental leave, tech scheme, free and discounted books

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect that you will work from our London office in Embassy Gardens, attending key meetings and working as part of the team usually three days per week, with remote working on the other days. We are open to discussing the exact balance of office to remote working through the recruitment process.

About Penguin:

We’re the UK’s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you’ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.

As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are listed as part of the ‘What you’ll bring’ section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.

We encourage you to tell us about any reasonable adjustments you may need by emailing Remember, you only need to share what you are comfortable to for us to support your request.

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.

Company: Penguin Books Limited

Country: United Kingdom

State/Region: London

City: London

Postal Code: SW11 7BW

Job ID: 274043

Date: 29 Jan 2025

Location:

London, LND, GB, SW11 7BW

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