DK Marketing & Communications - Head of Social & Digital (12-month Fixed-term Contract)
DK Marketing & Communications - Head of Social & Digital (12-month Fixed-term Contract)

DK Marketing & Communications - Head of Social & Digital (12-month Fixed-term Contract)

City of London Temporary 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead social and digital strategies to promote diverse publishing lists.
  • Company: Join DK, a global publisher inspiring curiosity through books for over 50 years.
  • Benefits: Enjoy 25 days holiday, remote work options, and a 60% discount on books.
  • Why this job: Make a real impact in a creative role within a fast-paced, supportive environment.
  • Qualifications: Proven experience in social media strategy and management is essential.
  • Other info: Flexible working and a commitment to diversity are key values at DK.

The predicted salary is between 43200 - 72000 £ per year.

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DK Marketing & Communications – Head of Social & Digital (12-month Fixed-term Contract)

Are you passionate about the ever-changing digital world and love the idea of bringing books to life online?

We\’re looking for a creative and strategic Head of Social & Digital to lead our talented team for a 12-month maternity cover contract. This is a fantastic opportunity to make a real impact, working across our diverse publishing lists, from children\’s and licensing to our adult titles.

This is a busy and varied role at the heart of our central marketing team. You\’ll be the voice of social and digital for the business, shaping our strategy and getting our brilliant books into the hands of more readers. We need someone who can hit the ground running, working at the helm of our social and digital strategy, covering everything from paid media to organic growth.

What you\’ll be doing:

Developing and implementing growth strategies for platforms like TikTok, Instagram, and Facebook, as well as for our newsletters and website.

Leading the planning and execution of paid social campaigns, working to drive a strong return on investment.

Meeting with authors and internal teams to plan exciting campaign content.

Getting out of the office for author filming days and to capture content.

Overseeing the organic social calendar and working with the Social Media Manager to drive reach and engagement.

Managing campaign budgets and reporting on performance to key stakeholders.

What we\’re looking for:

We\’re seeking someone with a deep understanding of the social and digital landscape who isn\’t afraid to get stuck in. You\’ll need:

Proven experience in a similar strategic role, with a track record of success.

Strong experience across both paid and organic social media, including planning, briefing, optimisation, and in-house campaign building.

A great eye for video and content production.

The ability to manage budgets and analyse data to improve future campaigns.

Experience in a management role.

Excellent relationship-building skills, as you\’ll be working with everyone from authors and agents to internal sales and editorial teams.

If you\’re a passionate, digitally savvy leader who enjoys a varied and fast-paced environment, we\’d love to hear from you.

Please apply with your most recent CV by 3 September 2025.

We have a range of benefits to reflect our commitment to our people, some of which are:

25 days paid holiday entitlement in year one, plus bank holidays

Volunteering policy and charity matching

Employee assistance programme

60% discount on company books

Cycle to work scheme and discounted gym membership

Flex Fridays (1pm Finish*)

Up to 30 days remote working from abroad*

And we plant a tree for every new employee to our business

DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code.

DK is a member of the disability confident scheme. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.

DK supports flexible working and has introduced a new ‘smart-working’ policy with a hybrid approach of working weekly from home and in DK’s office.

The Book Trade Charity offers financial support to people looking to enter the book trade, but who may struggle to afford the costs of attending interviews or undertaking internships. For more information, visit www.booktradeentrysupport.org

*Subject to certain criteria being met.

About our Company:

We believe in the power of discovery. That\’s why we create books for everyone that explore ideas and nurture curiosity about the world we live in. From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books.

DK is a global publisher of internationally bestselling authors and illustrators across fiction, non-fiction, adult and children’s publishing. We have been pioneering ways to bring knowledge and adventure to people around the world for over 50 years. We are passionate about inspiring curiosity and bring people to books through their thirst for knowledge. With a global book loving community of over 800 colleagues in the UK, US, Germany, India, China, Spain and Australia, we produce books in over 100 countries and over 60 languages. Find out more ondk.com .

Company: Dorling Kindersley Limited | Job ID: 282230

Date: 20 Aug 2025

Location:

London, LND, GB, SW1V 2SA

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DK Marketing & Communications - Head of Social & Digital (12-month Fixed-term Contract) employer: Penguin Random House

At DK, we pride ourselves on being an exceptional employer that fosters creativity and innovation in a vibrant work culture. Our commitment to employee growth is reflected in our diverse benefits, including generous holiday entitlement, flexible working options, and opportunities for professional development, all set against the backdrop of our dynamic London office. Join us in making a meaningful impact in the world of publishing while enjoying a supportive environment that values diversity and collaboration.
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Contact Detail:

Penguin Random House Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land DK Marketing & Communications - Head of Social & Digital (12-month Fixed-term Contract)

✨Tip Number 1

Familiarise yourself with the latest trends in social media and digital marketing. Follow industry leaders on platforms like LinkedIn and Twitter to stay updated on best practices and innovative strategies that you can discuss during your interview.

✨Tip Number 2

Prepare a portfolio showcasing your previous campaigns, especially those that demonstrate your ability to drive engagement and ROI. Highlight specific metrics and outcomes to illustrate your success in similar roles.

✨Tip Number 3

Network with professionals in the publishing and marketing sectors. Attend relevant events or webinars where you can meet potential colleagues or mentors who can provide insights into the company culture and expectations.

✨Tip Number 4

Research DK's recent campaigns and their social media presence. Be ready to discuss what you admire about their approach and how you would enhance their strategy, showing that you are proactive and genuinely interested in the role.

We think you need these skills to ace DK Marketing & Communications - Head of Social & Digital (12-month Fixed-term Contract)

Strategic Planning
Social Media Management
Content Creation
Video Production
Paid Media Campaigns
Organic Growth Strategies
Budget Management
Data Analysis
Relationship Building
Team Leadership
Campaign Performance Reporting
Creativity
Adaptability
Communication Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in social and digital marketing. Focus on your achievements in previous roles, especially those that demonstrate your ability to develop and implement growth strategies across platforms like TikTok, Instagram, and Facebook.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the digital landscape and how it relates to bringing books to life online. Mention specific campaigns you've led or contributed to, showcasing your strategic thinking and creativity.

Showcase Your Management Experience: Since this role requires management skills, be sure to include examples of how you've successfully led teams or projects in the past. Highlight your relationship-building skills and how you've collaborated with various stakeholders.

Demonstrate Analytical Skills: Include examples of how you've managed budgets and analysed data to improve campaign performance. This will show that you have the analytical mindset needed for the role and can drive a strong return on investment.

How to prepare for a job interview at Penguin Random House

✨Showcase Your Digital Savvy

Make sure to highlight your understanding of the latest trends in social media and digital marketing. Be prepared to discuss specific platforms like TikTok, Instagram, and Facebook, and how you've successfully used them in past roles.

✨Demonstrate Strategic Thinking

Prepare examples of growth strategies you've developed and implemented in previous positions. Discuss how you approached both paid and organic campaigns, and be ready to explain the results you achieved.

✨Emphasise Relationship-Building Skills

Since this role involves working closely with authors and internal teams, be ready to share experiences where you've successfully built relationships. Highlight your communication skills and how they contributed to successful campaigns.

✨Be Ready for Creative Discussions

Expect to talk about content creation and video production. Bring ideas for potential campaigns or content that could resonate with their audience, showing your creativity and passion for bringing books to life online.

DK Marketing & Communications - Head of Social & Digital (12-month Fixed-term Contract)
Penguin Random House
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  • DK Marketing & Communications - Head of Social & Digital (12-month Fixed-term Contract)

    City of London
    Temporary
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-08-24

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    Penguin Random House

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