At a Glance
- Tasks: Lead exciting marketing campaigns for bestselling authors and innovative book titles.
- Company: Join the Penguin Michael Joseph team, a leader in the publishing industry.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Fast-paced role with a chance to work alongside top authors and industry experts.
- Why this job: Shape impactful marketing strategies and connect readers with amazing stories.
- Qualifications: Proven experience in marketing and strong stakeholder management skills.
The predicted salary is between 40000 - 50000 £ per year.
The Penguin Michael Joseph team is seeking a Senior Marketing Manager to lead ambitious campaigns across non-fiction and fiction titles, working with top authors such as Dr Julie Smith and Dame Judi Dench. You’ll shape strategy, manage senior stakeholders and drive campaigns from acquisition through publication and beyond.
In a fast-paced environment, you’ll coordinate with editors, publishers and external partners, develop audience-first plans, and optimise campaigns for maximum reach.
Senior Marketing Lead — Book Campaigns employer: Penguin International
At Penguin Ventures, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. As a Senior Trade & Licensing Communications Lead, you will have access to exceptional growth opportunities within the vibrant children's publishing sector, all while working in a supportive environment that values innovative storytelling and strategic partnerships. Our commitment to employee development and well-being makes us an outstanding employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Lead — Book Campaigns
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Penguin International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Penguin International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Penguin International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Penguin International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Lead — Book Campaigns
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Penguin International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Penguin International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Penguin International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Penguin International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Penguin International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Penguin International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
