Head of Campaigns (Marketing), Penguin General

Head of Campaigns (Marketing), Penguin General

Are you a curious, creative and collaborative marketing specialist?

We are looking to appoint a Head of Campaigns (marketing), responsible for leading campaigns for Penguin General’s biggest authors, across fiction and non-fiction.

About Penguin General

Penguin General is one of the publishing divisions that make up Penguin Random House UK. There are six imprints at Penguin General: Fig Tree, Hamish Hamilton, Penguin Business, Penguin Life, Viking and Sandycove. The latter is based in Dublin.

General is made up of extremely talented colleagues, who set a high bar in terms of quality of output, who take pride in their work and strive for both individual and collective success. We advocate a ‘learning mindset’: being curious and humble about what we don’t know in order to grow. We strive to create a working culture that is progressive, energizing and fun, where difference is valued. Colleagues are treated with respect, stretched to learn and develop their skills, and can turn up to work as their authentic professional selves.

The role

Key responsibilities:

1. Plan and deliver ambitious frontlist marketing campaigns with input from stakeholders and other departments including editorial, sales and publicity.
2. Present plans to authors, agents and other key external stakeholders.
3. Oversee all aspects of campaign work from briefing agencies and digital ads to copywriting, creative and retailer materials.
4. Line manage three direct reports.
5. Contribute to and sometimes lead divisional projects and events such as annual conferences and showcases.
6. Work on year-round marketing strategies across key backlist titles to drive sales.
7. Be a key member of the senior comms team, helping feed into department strategy and contributing to wider team development, training. Deputise for the Campaigns Director, Marketing when needed.
8. Keep up to date with marketing and wider media trends to deliver innovative campaign strategies.

What you’ll bring

1. Five years plus experience leading and executing successful, high-priority consumer marketing campaigns.
2. Experience working with media and creative agencies.
3. Digital marketing experience.
4. Line Management experience of at least one direct report.
5. Excellent communication, presentation and copywriting skills.
6. Fascination, curiosity and excellent knowledge of new media, audience trends and different ways we can use it to promote books.
7. Strong project management skills, organised and able to deliver activity to deadline.
8. Creative with an eye for sophisticated, impactful design and extensive experience briefing assets across various marketing channels, from video to audio.
9. Confident decision maker, able to effectively collaborate within a team and work independently.

Preferred criteria:

1. Proactive approach to campaign work, with the ability to flex between reactive marketing and longer-term planning.
2. Actively sharing analysis, best practices and examples of exemplary work from other industries.
3. A team player with ability and experience building strong relationships with external and internal colleagues, stakeholders and wider media and marketing contacts.

Application instructions

Please apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on Thursday 27th February.

Please ensure you include a cover letter, as it is a crucial part of our assessment process. The cover letter offers an opportunity to show how your experience and interests align with the role requirements. Typically, we expect the cover letter to be no more than one or two pages in length.

Circa £52,000 dependent on how your skills and experience align to the role, plus bonus and benefits.

What you can expect from us

Our people are the heart of our business, and we work hard to support a culture of responsibility and recognition.

Our benefits include:

1. Financial – income protection, life assurance, childcare allowance.
2. Wellbeing – healthcare cash plan, critical illness cover, health checks.
3. Lifestyle – enhanced parental leave, tech scheme, free and discounted books.

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect that you will work from our London office in Embassy Gardens, attending key meetings and working as part of the team usually three days per week, with remote working on the other days. We are open to discussing the exact balance of office to remote working through the recruitment process.

About Penguin

We’re the UK’s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you’ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.

As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are listed as part of the ‘What you’ll bring’ section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.

We encourage you to tell us about any reasonable adjustments you may need by emailing Remember, you only need to share what you are comfortable to for us to support your request.

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.

Company: Penguin Books Limited

Country: United Kingdom

State/Region: London

City: London

Postal Code: SW11 7BW

Job ID: 277612

Date: 13 Feb 2025

Location:

London, LND, GB, SW11 7BW

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