Remote Senior Product Designer - UK in Luton

Hi, we’re Penfold - we’re on a mission to help everyone save enough to be comfortable in later life! There’s over a trillion pounds sitting in UK pensions – but most of it is with legacy providers offering outdated products and poor service. We’re here to change that. Penfold is building the pension of the future – a modern, tech-first platform that makes saving for later life easy, engaging and accessible for everyone. We’re a growing team of 70+ builders across London and Tallinn, backed by some of the world’s leading FinTech investors. Having raised £25M+, we manage £1bn+ in pensions for over 100,000 savers and thousands of businesses — and we’re on track for profitability next year. As one of our first 70 hires, you’ll play a key role in shaping our culture and have loads of opportunity to grow, progress and make your mark.

About the role

We’re hiring a Senior Product Designer to drive impact across two high-priority areas of the business. The role spans both customer-facing experiences (end customer app and employer platform) and internal systems (our internal admin app). You’ll primarily work on improving employee acquisition and revenue, with some support on balancing scalable internal processes when needed. We’re a small but growing design function (currently 1 Lead Product Designer), which means there’s a significant opportunity for the right person to shape how design operates and scales at Penfold.

Your responsibilities:

• Lead problem spaces end-to-end and helping define how design operates within your product team
• Collaborate closely with product and engineering in your domain
• Focus on research, flows, systems, and usability, with solid visual execution where needed
• Work holistically across multiple platforms to solve problems - employee app, employer portal, and the admin dashboard for our operations team
• Present your design work and articulate your design decisions
• Deliver measurable impact through design

What We’re Looking For:

You have owned complex projects end-to-end, from discovery through delivery, design, and iteration. Strong experience in end-to-end journey mapping across complex user and operational flows. A portfolio demonstrating recent end-to-end projects, with clear articulation of problem framing, UX thinking, and measurable impact, not just polished UI outputs. Proven ability to plan and lead discovery initiatives, identifying high-value opportunities and prioritising them using user insights and data. Partnered with Product to define problem spaces and shape opportunities, not just execute solutions. Facilitated continuous delivery with smooth engineering hand-offs.

Nice to have:

• Experience in fintech or payroll
• Background in B2B or internal tooling design
• Experience working on growth or conversion optimisation
• Experience working in fast paced environments

This role probably isn’t for you if:

• You just want to focus on UI and not the wider product experience
• You prefer working in isolation: this team is very cross-functional and collaborative
• You’re not interested in the metrics side of design (we care a lot about funnels, performance, and impact)

Ultimately, we’re looking for smart, hardworking individuals. We proactively review salaries to make sure you get what you deserve. Meaningful share options, you’ll own a part of Penfold and share in our success. 10% pension contribution each month that you don’t need to match (on top of your salary). Medical insurance, through Vitality. Unlimited holiday, we’re interested in your output, not how many holidays you go on! Hybrid working, we like people to come into our office (so it would be great if you lived in the London area) at least a couple of days a week to collaborate, but we trust you to get your work done in whatever environment suits you. Great community office space, plenty of people come into our wonderful private office near Borough Underground station. Free tea, coffee, soft drinks and snacks. Free company lunch every week (e.g., Borough Market, Mercato Metropolitano). Laptop and any WFH equipment you need. Option to buy a bike tax free, and spread the cost (using the cycle to work scheme). Learning and Professional Development – we conduct regular 360 feedback and focus on role progression that suits each individual. We support everyone with courses, events and coaching to help everyone reach their goals. Quarterly company socials, and regular meet-ups throughout the year too! Plus a host of other benefits.

We are 100% committed to building a diverse and representative team. Whatever your race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability - we want to hear from you. If you have questions about the role or the company or the interview process, please let your recruiter know and we’re happy to answer these anonymously if that makes you feel more comfortable. We’re all about giving every candidate the best chance to shine. If you require any reasonable adjustments to the job description, application, or selection process, just let us know — we’d be happy to help. When it comes to hiring, we focus only on your skills, experience, and how you live our values. As part of our hiring process, we may record your interview and use AI tools to generate notes. This helps us capture details accurately and ensures a fair review by our hiring panel. By attending an interview with Penfold, you consent to the use of recording and AI-generated notes for this purpose. If you have any concerns or would prefer not to be recorded, please let us know in advance. As we’re a regulated business, any offer (and ongoing employment) depends on passing the usual pre-employment and regulatory checks, which are started before your first day.