At a Glance
- Tasks: Drive CRM campaigns, enhance user journeys, and ensure data integrity.
- Company: Join Penfold, a dynamic FinTech company with a collaborative culture.
- Benefits: Competitive salary, meaningful share options, unlimited holiday, and hybrid working.
- Other info: Enjoy a vibrant office space, free lunches, and regular social events.
- Why this job: Make a real impact in a high-growth environment while developing your skills.
- Qualifications: 3+ years of CRM experience and expert-level proficiency with CRM tools.
The predicted salary is between 40000 - 50000 € per year.
Location: London, United Kingdom
Salary: £40,000 - £50,000 /year
Job Type: Full-time
Date Posted: November 20th, 2025
Responsibilities:
- Work closely with Product and Engineering to understand user journeys, identify friction points, and ensure CRM campaigns align with the customer experience.
- Collaborate with Operations and Data teams to ensure data integrity, segmentation accuracy, and compliance with GDPR and email best practices.
- Partner with the wider Marketing team to ensure brand consistency and alignment across all customer touchpoints.
Requirements:
- 3+ years of hands-on CRM experience in a high-growth B2C/D2C environment (ideally, but not necessarily, in FinTech, SaaS, consumer tech, or digital services), with a strong focus on automated lifecycle marketing and customer retention.
- Expert-level proficiency with CRM tools and ESPs – comfortable building complex automated journeys, advanced segmentation, dynamic content, and A/B tests without hand-holding.
- Strong analytical and insight-generation skills – able to dig into why things happened and what actions to take next. Understand key CRM and business metrics (open rates, CTR, conversion rates, engagement trends, CAC, LTV) and can translate data into action.
Benefits:
- A competitive salary; we proactively review salaries to make sure you get what you deserve.
- Meaningful share options; you'll own a part of Penfold and share in our success.
- 10% pension contribution each month that you don't need to match (on top of your salary).
- Medical insurance through Vitality.
- Unlimited holiday; we're interested in your output, not how many holidays you go on!
- Hybrid working; we like people to come into our office at least a couple of days a week to collaborate, but we trust you to get your work done in whatever environment suits you.
- Great community office space, plenty of people come into our wonderful private office near Borough Underground station.
- Free tea, coffee, soft drinks, and snacks.
- Free company lunch every week (e.g., Borough Market, Mercato Metropolitano).
- Laptop and any WFH equipment you need.
- Option to buy a bike tax-free, and spread the cost (using the cycle to work scheme).
- Learning and Professional Development – we conduct regular 360 feedback and focus on role progression that suits each individual. We support everyone with courses, events, and coaching to help everyone reach their goals.
- Quarterly company socials, and regular meet-ups throughout the year too!
- Plus a host of other benefits.
CRM Manager - UK in London employer: Penfold
Penfold is an exceptional employer that prioritises employee well-being and professional growth, offering a competitive salary, meaningful share options, and a generous 10% pension contribution. With a vibrant work culture that promotes collaboration in a community-focused office near Borough Underground station, employees enjoy unlimited holiday, hybrid working flexibility, and numerous opportunities for learning and development. Join us to be part of a dynamic team where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager - UK in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they relate to the role. We want to hear about your hands-on CRM experience and how you've driven customer retention in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Penfold.
We think you need these skills to ace CRM Manager - UK in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your 3+ years of hands-on CRM experience and any specific tools or platforms you've used. We want to see how your skills align with what we're looking for!
Showcase Your Analytical Skills:In your application, don’t just list your responsibilities; show us how you’ve used data to drive decisions. Mention specific metrics you've improved, like open rates or conversion rates, to demonstrate your analytical prowess.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our team. Be sure to mention any relevant experience in automated lifecycle marketing and customer retention.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we’ll be able to review your application more efficiently. Plus, it shows you’re serious about joining us at Penfold!
How to prepare for a job interview at Penfold
✨Know Your CRM Tools Inside Out
Make sure you’re well-versed in the CRM tools and ESPs mentioned in the job description. Be ready to discuss your experience with automated journeys, segmentation, and A/B testing. Bring examples of how you've used these tools to drive customer retention and engagement.
✨Understand the User Journey
Before the interview, take some time to map out potential user journeys relevant to Penfold's services. Think about common friction points and how you would address them through CRM campaigns. This shows that you can think critically about the customer experience.
✨Show Off Your Analytical Skills
Prepare to discuss key CRM metrics like open rates, CTR, and LTV. Have a couple of examples ready where you’ve analysed data to derive insights and make actionable recommendations. This will demonstrate your ability to not just report numbers but to understand their implications.
✨Align with Company Culture
Familiarise yourself with Penfold’s values and culture. Be ready to talk about how you can contribute to their community-focused environment. Mention any experiences you have with collaboration and teamwork, especially in hybrid settings, as this aligns with their working style.
