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For Companies At a Glance
- Tasks: Close new business opportunities with UK employers and run effective sales processes.
- Company: Join a fast-growing fintech company revolutionising pensions for everyone.
- Benefits: Competitive salary, share options, unlimited holiday, and private medical insurance.
- Why this job: Make a real impact in the fintech space while enjoying a vibrant work culture.
- Qualifications: Proven B2B sales experience and strong closing skills required.
- Other info: Work in a dynamic environment with excellent career growth and regular team socials.
The predicted salary is between 36000 - 60000 £ per year.
We’re on a mission to help everyone save enough to be comfortable later in life by making pensions accessible, engaging, and easy to understand. There’s over £1 trillion sitting in UK pensions, but much of the industry is still stuck with outdated products and poor customer experiences. Penfold is changing that with a modern, tech-first platform that puts employers and savers first.
We’re a growing team of ~50 people across London and Tallinn, backed by leading fintech investors. Today, we manage £1bn+ in pension assets for 100,000+ savers and thousands of UK businesses, and we’re growing fast. As we scale, we’re strengthening our sales team and are looking for a driven Account Executive to help us close more employers efficiently and consistently.
The Role
As an Account Executive, you’ll own and close new business opportunities with UK employers. You’ll work closely with a dedicated SDR who generates and qualifies inbound and outbound leads, allowing you to focus on what you do best: running great sales processes and closing deals. This is a hands-on, quota-carrying role suited to a strong closer who enjoys structured sales, building trust with buyers, and converting qualified opportunities into revenue. You’ll primarily sell to HR, Finance, and Operations stakeholders at small to mid-sized businesses.
What You’ll Be Doing
- Closing new business
- Own a pipeline of qualified opportunities from SDRs, marketing, and inbound demand
- Run sales cycles end-to-end: discovery, demo, proposal, negotiation, and close
- Consistently hit or exceed monthly and quarterly revenue targets
- Close a high volume of smaller deals efficiently while delivering a great buyer experience
- Running effective sales cycles
- Lead structured discovery to understand customer needs and decision criteria
- Deliver tailored product demos focused on employer use cases
- Clearly articulate Penfold’s value and handle objections confidently
- Move deals forward with urgency while maintaining trust
- Working closely with SDRs
- Partner on smooth handovers and deal progression
- Share feedback on lead quality, messaging, and objections
- Help refine qualification criteria to improve conversion
- Contributing to sales excellence
- Maintain accurate pipeline management and forecasting in CRM
- Share customer insights with Product, Marketing, and Customer Success
- Continuously improve how we sell through best practices and experimentation
Who This Role Is Right For
Must-haves
- Proven experience as a B2B Account Executive or similar closing role
- A track record of hitting or exceeding sales targets
- Strong discovery, demo, and objection-handling skills
- Confidence selling to HR, Finance, Operations, or business owners
- Comfortable working both qualified leads and full-cycle deals
Nice-to-haves
- Experience selling SaaS, FinTech, HR tech, payroll, benefits, or financial services
- Familiarity with regulated or trust-based products
- Experience in a scale-up or high-growth environment
What Success Looks Like
- You consistently hit or exceed revenue targets
- SDR-qualified leads convert efficiently into closed deals
- Customers have a smooth, positive buying experience
- Penfold continues to grow as a trusted pension provider for UK employers
Benefits
- Competitive salary with regular reviews
- Meaningful share options
- 10% employer pension contribution (no matching required)
- Private medical insurance via Vitality
- Unlimited holiday
- Great London office at The Ministry (run by Ministry of Sound)
- Weekly company lunch
- Top-tier MacBook and WFH equipment
- Cycle to Work scheme
- Learning & professional development support
- Quarterly company socials and regular team meet-ups
Account Executive in London employer: Penfold
Contact Detail:
Penfold Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at companies you’re interested in. You never know who might help you land that interview!
✨Tip Number 2
Practice your pitch! When you get the chance to chat with potential employers, make sure you can clearly articulate your value. Tailor your message to show how your skills align with their needs, especially in sales processes and closing deals.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the Account Executive position.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining our mission. It gives us a better sense of your commitment and helps you stand out in the crowd.
We think you need these skills to ace Account Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Account Executive role. Highlight your B2B sales experience and any specific achievements that show you can hit those revenue targets we’re after.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about making pensions accessible and how your skills align with our mission at Penfold.
Showcase Your Sales Skills: In your application, don’t just list your skills—give us examples! Talk about how you’ve successfully run sales cycles, handled objections, and built trust with clients in previous roles.
Apply Through Our Website: We love seeing applications come through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. So, don’t hesitate—hit that apply button!
How to prepare for a job interview at Penfold
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss how you've consistently hit or exceeded targets in previous roles. This will show that you understand the importance of performance in a sales environment.
✨Understand the Product
Familiarise yourself with Penfold's platform and its unique selling points. Being able to articulate how the product meets the needs of HR, Finance, and Operations stakeholders will demonstrate your genuine interest and ability to sell effectively.
✨Prepare for Objections
Think about common objections you might face when selling pensions and prepare your responses. Showing that you can handle objections confidently will highlight your sales skills and reassure the interviewers of your capability to close deals.
✨Showcase Your Process
Be ready to walk through your sales process from discovery to closing. Discuss how you build trust with clients and ensure a smooth buying experience. This will illustrate your structured approach and commitment to customer satisfaction.