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For Companies At a Glance
- Tasks: Lead B2C revenue growth and enhance member engagement through innovative strategies.
- Company: Join Penfold, a fintech revolutionising pensions for a brighter financial future.
- Benefits: Competitive salary, share options, 10% pension contribution, and unlimited holiday.
- Why this job: Make a real impact in the fintech space while driving growth and innovation.
- Qualifications: Proven experience in revenue growth, strong analytical skills, and cross-functional collaboration.
- Other info: Dynamic team culture with opportunities for learning and development.
The predicted salary is between 36000 - 60000 £ per year.
At Penfold, we’re on a mission to help everyone save enough to be comfortable in later life by making pensions accessible and engaging. There’s over £1 trillion in UK pensions, yet the industry is still dominated by traditional providers with outdated products and poor customer experiences. Penfold is helping drag pensions into the modern era with technology that makes saving simple, transparent, and genuinely valuable. We’re a team of ~70 across London and Tallinn, backed by leading fintech investors, and currently manage over £1bn in pension assets for 100,000+ savers and thousands of businesses.
As we continue to scale, we’re looking for a Head of Growth to own and accelerate B2C revenue growth across our existing member base.
The Role
As Head of Growth, you’ll own the strategy and execution behind growing revenue per member across Penfold’s B2B2C model. You’ll sit at the intersection of Product, Data, Marketing and Client Success, building a structured growth engine that improves both customer engagement and commercial outcomes. You’ll focus on the drivers that increase long-term value per saver, including:
- Pension transfers and consolidation behaviour
- Monthly contribution levels and persistence
- Salary sacrifice adoption and optimisation
- Retention and long-term assets under management
Your goal is simple: understand what drives saver value up (or down) and systematically improve those drivers.
What You’ll Do
- Own B2C Revenue Growth
- Drive improvements in revenue per member and AUM growth
- Build forecasting models linking behavioural drivers to revenue outcomes
- Analyse performance across segments, employers and cohorts
- Lead Structured Growth Experiments
- Build and run a disciplined experimentation roadmap
- Test contribution nudges, transfer prompts, referral incentives and lifecycle interventions
- Partner with Product and Engineering to ship experiments quickly
- Optimise the Saver Lifecycle
- Develop lifecycle messaging across product, email and employer comms
- Increase salary sacrifice adoption and long-term engagement
- Partner with Client Success to improve employer engagement and contribution behaviour
- Identify characteristics of high-performing employer cohorts
- Develop scalable playbooks to drive employee participation
- Establish weekly growth reviews and performance dashboards
- Develop LTV modelling and long-term AUM forecasting
- Lay the foundations for a cross-functional growth squad
What We’re Looking For
Must have
- Proven experience owning revenue growth metrics in a product-led environment
- Strong analytical capability (SQL or equivalent, cohort analysis, revenue modelling)
- Deep experience running and interpreting A/B tests and experimentation programmes
- Experience analysing LTV, retention and monetisation drivers
- Strong cross-functional collaboration across Product, Engineering, Marketing and Customer teams
Nice to have
- Experience in fintech, pensions, financial services, or regulated environments
- Experience in B2B2C or marketplace models
- Experience optimising savings or contribution behaviours
- Experience building or leading a growth squad
Why Join Penfold?
We’re building a workplace where people can do their best work and make a real impact. Benefits include:
- Competitive salary + meaningful share options
- 10% pension contribution on top of salary
- Private medical insurance through Vitality
- Unlimited holiday policy
- Hybrid working from our London office at The Ministry
- Weekly company lunches
- Learning and development support
- Quarterly team socials and regular company events
Head of Growth employer: Penfold
Contact Detail:
Penfold Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those who work at Penfold or similar companies. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your analytical skills! Prepare to discuss how you've used data to drive growth in previous roles. Bring examples of your A/B tests and revenue models to the table – it’ll show you mean business!
✨Tip Number 3
Get familiar with Penfold’s products and their customer journey. Understanding their user experience will help you suggest actionable improvements during interviews, making you a standout candidate.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Penfold team.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Growth role. Highlight your experience in driving revenue growth and any relevant analytical skills. We want to see how your background aligns with our mission at Penfold!
Showcase Your Analytical Skills: Since this role requires strong analytical capabilities, don’t shy away from sharing specific examples of how you've used data to drive decisions. Whether it’s SQL or A/B testing, let us know how you’ve made an impact through analysis.
Demonstrate Cross-Functional Collaboration: We love teamwork! Share instances where you’ve successfully collaborated with different teams like Product, Marketing, or Engineering. This will show us that you can thrive in our cross-functional environment.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Penfold!
How to prepare for a job interview at Penfold
✨Know Your Numbers
As a Head of Growth, you'll need to demonstrate your analytical skills. Brush up on your SQL and be ready to discuss how you've used data to drive revenue growth in the past. Prepare specific examples of how you've analysed LTV, retention, and monetisation drivers.
✨Showcase Your Experimentation Skills
Penfold values a structured approach to growth experiments. Be prepared to talk about A/B tests you've run, what you learned from them, and how those insights led to actionable changes. Highlight any successful experiments that improved customer engagement or revenue.
✨Understand the B2B2C Model
Familiarise yourself with the B2B2C model and how it applies to Penfold's strategy. Think about how you can leverage partnerships to enhance customer experiences and drive growth. Bring ideas on how to optimise employer engagement and contribution behaviours.
✨Cross-Functional Collaboration is Key
You'll be working closely with Product, Engineering, Marketing, and Client Success teams. Prepare to discuss how you've successfully collaborated across departments in previous roles. Share examples of how you’ve built relationships and driven results through teamwork.