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- Tasks: Expand our partner network by building relationships with accountants and IFAs.
- Company: Join Penfold, a fintech company revolutionising pensions in a collaborative environment.
- Benefits: Competitive salary, uncapped commission, unlimited holiday, and private medical insurance.
- Why this job: Make a real impact by opening doors and creating opportunities for our Sales team.
- Qualifications: Experience in sales or commercial roles, confident communication skills.
- Other info: Enjoy hybrid working, beautiful office, and strong focus on personal development.
The predicted salary is between 28800 - 42000 £ per year.
At Penfold, we’re on a mission to make pensions radically better — and partnerships are a huge part of how we grow.
As an SDR at Penfold, you’ll play a critical role in expanding our intermediary partner network, with a particular focus on accountants and Independent Financial Advisers (IFAs) who support UK start-ups and scale-ups.
This is a high-activity, outbound role where confidence on the phone, sharp communication, and the ability to build trust with senior professionals really matter. You won’t be selling directly to end customers — instead, you’ll be opening doors, building relationships, and creating high-quality opportunities for our Sales team.
- Qualifying interest and booking high-quality meetings for Sales, with strong handovers
- Building and maintaining a healthy pipeline of partner-led opportunities
- Collaborating closely with Sales, Partnerships, and Marketing to refine messaging
- Confident on the phone, speaking with senior professionals
- Experience in sales, SDR, or a commercial role
- Exposure to fintech, pensions, or financial services
- Familiarity with tools like HubSpot, AirCall, LinkedIn Sales Navigator
40–50k OTE (depending on experience) with uncapped commission.
Benefits include:
- Meaningful share options — own a part of what you’re building
- 10% employer pension contribution (no matching required)
- Private medical insurance (Vitality)
- Unlimited holiday — we care about output, not counting days
- Hybrid working (London-based, 2+ days in the office)
- Beautiful office opposite Borough Underground
- MacBook + WFH equipment
- Cycle to Work scheme
- Strong focus on learning, development, and progression
- We’re building a high-performance culture where people work hard, support each other, and celebrate wins together.
Sales Development Coordinator in England employer: Penfold
Contact Detail:
Penfold Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Coordinator in England
✨Tip Number 1
Get to know the company inside out! Research Penfold's mission and values, especially their focus on partnerships. This will help you tailor your conversations and show genuine interest when you connect with potential partners.
✨Tip Number 2
Practice your phone skills! Since this role is all about building relationships over the phone, grab a friend or family member and do some mock calls. Focus on being confident and clear in your communication — it’ll make a world of difference!
✨Tip Number 3
Leverage LinkedIn to its fullest! Use LinkedIn Sales Navigator to find and connect with accountants and IFAs. Personalise your outreach messages to stand out and build rapport before you even pick up the phone.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to engage with us directly.
We think you need these skills to ace Sales Development Coordinator in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Sales Development Coordinator. Highlight any relevant experience in sales or partnerships, especially if you've worked with accountants or IFAs before. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for fintech and pensions, and explain why you're excited about the opportunity at Penfold. We love seeing personality, so don’t be afraid to let yours come through!
Showcase Your Communication Skills: Since this role involves a lot of phone work, make sure your written application reflects your communication skills. Be clear, concise, and engaging. We’re looking for someone who can build trust and rapport, even on paper!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our mission at Penfold!
How to prepare for a job interview at Penfold
✨Know Your Stuff
Before the interview, make sure you understand Penfold's mission and how partnerships play a role in their growth. Familiarise yourself with the fintech and pensions landscape, especially how they relate to accountants and IFAs. This will show your genuine interest and help you connect better during the conversation.
✨Practice Your Pitch
Since this role is all about building relationships over the phone, practice your communication skills. Prepare a brief introduction about yourself and your experience in sales or commercial roles. Role-play with a friend to get comfortable with speaking confidently and clearly, especially when discussing how you can contribute to the team.
✨Showcase Your Tools Knowledge
Penfold values familiarity with tools like HubSpot and LinkedIn Sales Navigator. Brush up on these platforms and be ready to discuss how you've used them in past roles. If you have any specific examples of how these tools helped you achieve results, share those during the interview.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your interest in the role and the company culture. Ask about how the Sales and Partnerships teams collaborate or what success looks like for an SDR at Penfold. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
