Remote Sales Operations Manager in Coventry

Hi, we’re Penfold - we’re on a mission to help everyone save enough to be comfortable in later life by making pensions accessible and engaging! There’s over a trillion pounds in UK pensions, but the industry is full of traditional providers with outdated products and poor customer service. Penfold is dragging the pension industry out of the dark ages with a platform built on modern technology. We’re demystifying pensions to make pension saving easy, accessible and engaging.

We’re a focused team of 70 based primarily across London and Tallinn, and have raised significant funding from some of the most successful FinTech investors in the world. We manage over £1bn of pension assets for over 100,000 savers and thousands of businesses, and we’re growing rapidly every month. Our team is focused on building an amazing pension experience for our customers.

As we scale our go-to-market engine, we’re looking for a Sales Operations professional to help us build a world class, data-driven sales function that can grow efficiently and predictably. As Sales Operations, you’ll be the operational backbone of our sales team. You’ll own our sales systems (especially HubSpot), ensure clean and reliable data, support the creation of high-impact sales collateral, and help us choose and implement the right tools as we scale. You’ll work closely with Sales, Marketing, and Leadership to turn strategy into execution.

This is a hands-on role for someone who loves structure, process, and data, and who gets real satisfaction from enabling others to perform at their best.

• Act as the day-to-day owner of HubSpot for sales
• Ensure accurate CRM hygiene, reporting, and forecasting
• Troubleshoot issues and continuously improve how the team uses the CRM
• Enable sales productivity
• Create, organise, and maintain sales collateral (pitch decks, one-pagers, case studies, email templates)
• Document sales processes and best practices so they’re easy to follow and scale
• Data enrichment and pipeline quality
• Own, lead and account data quality across the funnel
• Implement and manage data enrichment tools
• Evaluate, select, and implement new sales tools (e.g. sequencing, conversation intelligence, enrichment, forecasting)
• Retire tools that don’t deliver ROI
• Be the internal expert on ‘how our sales stack works’
• Build dashboards and reports for leadership (pipeline, performance, forecasting, efficiency)
• Provide insights that help us answer questions like:

The role is ideal for someone who is analytical, organised, and proactive, and who enjoys working behind the scenes to enable high-performing sales teams. You’re comfortable switching between systems, data, and people, and you take pride in building processes that actually get used.

• Proven experience in Sales Operations, RevOps, or a similar role
• Experience supporting B2B sales teams (SDR + AE motion)
• Strong analytical skills and comfort working with funnel and revenue data
• Experience in SaaS, FinTech, HR tech, or another B2B subscription business
• Experience implementing or managing sales tools (enrichment, sequencing, forecasting)

Sales reps spend more time selling and less time fighting systems. HubSpot data is clean, trusted, and used for decision-making. Lead quality and conversion rates increase. Sales processes scale smoothly as the team grows.

Intro Call – A quick chat to introduce you to Penfold, learn about your experience and aspirations, and answer any questions.

We’re 100% committed to building a diverse and representative team. If you require any reasonable adjustments to the job description, application, or selection process, just let us know — we’d be happy to help. This helps us capture details accurately and ensures a fair review by our hiring panel.

Competitive salary – we proactively review salaries to ensure fairness and progression.

• ~ 10% pension contribution each month that you don’t need to match (on top of your salary)
• ~ Medical insurance – through Vitality, including private GPs, physio, counselling, and great discounts (think 50% off PureGym memberships, free Apple Watches, and more)
• ~ Unlimited holidays – we trust you to get the work done and take breaks when needed
• ~ Great office space – our private office is run by the Ministry of Sound!
• ~ Free company lunch every week (think Borough Market and Mercato Metropolitano!)
• ~ Top-tier MacBook and WFH equipment to set you up for success
• ~ Cycle to work scheme – buy a bike tax-free and spread the cost
• ~ Learning & professional development – we support courses, events, and coaching to help everyone reach their goals