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For Companies At a Glance
- Tasks: Implement marketing campaigns and support digital content updates to boost engagement.
- Company: Join Pendragon, a dynamic leader in automotive retail with a collaborative culture.
- Benefits: Enjoy a competitive salary, pension, life assurance, and 23 days holiday.
- Why this job: Make an impact in a fast-paced environment while developing your marketing skills.
- Qualifications: Passion for marketing and strong communication skills are essential.
- Other info: Three positions available with excellent career growth opportunities.
The predicted salary is between 24000 - 26000 £ per year.
Basic salary range £24,000 - £26,000 with pension, critical illness pay, life assurance, 23 days holiday (plus bank holidays).
Position Summary:
Implement all sales and aftersales marketing campaigns and support marketing activity for the group and OEM to constantly improve enquiry levels for the business in-line with divisional strategy. Update digital marketing content on the group website and OEM retailer website, support local social media champions with driving content, support with marketing preference opt-ins & data capture improvements, measure all marketing campaigns and share results with key stakeholders. Ensure all dealerships adhere to GDPR legislation and support with the creation of annual marketing plans. Develop relationships with all third-party agencies and OEM marketing teams. Support with improving existing customer engagement and conquest customer activity across all marketing channels for the business. Assist the Brand Manager, Divisional Marketing Manager and Divisional Marketing Director with all other marketing activity when applicable.
Position Responsibilities & Accountabilities:
- Co-ordinate all divisional marketing activity as requested by the Divisional Marketing Manager or Brand Manager.
- Gain approval on all costs associated with divisional marketing and events from the Divisional Marketing Manager or Brand Manager and record in the marketing budget control spreadsheet.
- Monitor and measure all marketing activity and events, creating reports for all internal stakeholders where applicable.
- Update the group website and associated OEM website(s) with correct content across new and used cars, service and parts, making sure all opening hours, contact details and CTA routing is correct at all times.
- Support local social media champions with content generation and deployment to drive engagement and followers.
- Plan and support with all marketing events.
- Create, plan and prepare quarterly marketing activity and manage all campaign activation.
- Update the annual marketing plan monthly with completed activation and review in preparation for the quarterly marketing strategy meeting with key stakeholders.
- Support the Divisional Marketing Manager or Brand Manager with improving customer retention and earn customers for life, raising the profile of the division within their respective area of influence.
- Support the Divisional Marketing Manager or Brand Manager with improving marketing opt-in preferences and data capture.
- Develop a relationship with third party suppliers, agencies and local partnerships to complement division and group position.
- Collaborate across the wider divisional marketing team to ensure communication / adoption of best practice where applicable.
- Comply with OEM CI brand guidelines.
- Always adhere to all marketing legislation, such as FCA, GDPR and PECR to name a few.
Marketing Executive in London employer: Pendragon Group
Contact Detail:
Pendragon Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing field. Attend industry events, join online forums, or even hit up local meetups. The more people you know, the better your chances of landing that Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, social media content, or any projects you've worked on. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Don’t just apply – engage! When you find a job on our website, take the time to research the company and tailor your approach. Mention specific projects or values that resonate with you in your conversations. It shows you’re genuinely interested and not just sending out generic applications.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It keeps you fresh in their minds and shows your enthusiasm for the position. Plus, it’s a great opportunity to reiterate why you’d be a perfect fit for the Marketing Executive role.
We think you need these skills to ace Marketing Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight relevant experience and skills that match the job description, like digital marketing and campaign management. We want to see how you can contribute to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your background aligns with our goals at Pendragon. Keep it engaging and personal – we love a good story!
Showcase Your Achievements: When detailing your experience, focus on your achievements rather than just duties. Use numbers and examples to demonstrate how you've improved engagement or driven results in previous roles. We’re all about results here!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our unstoppable team!
How to prepare for a job interview at Pendragon Group
✨Know Your Marketing Basics
Brush up on your marketing fundamentals, especially digital marketing strategies. Be ready to discuss how you would implement campaigns and measure their success, as this is crucial for the role.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on or ideas you have for future campaigns. Highlight your ability to generate engaging content for social media and websites, as creativity is key in this position.
✨Understand GDPR and Compliance
Familiarise yourself with GDPR legislation and other relevant marketing laws. Be prepared to discuss how you would ensure compliance in your marketing activities, as this is a significant responsibility in the role.
✨Demonstrate Team Collaboration Skills
Since collaboration is at the heart of Pendragon's culture, think of examples where you've successfully worked in a team. Be ready to explain how you can support local champions and work with third-party agencies to achieve marketing goals.
