At a Glance
- Tasks: Lead regional marketing initiatives and drive pipeline through events and executive engagements.
- Company: Join Pendo, a dynamic B2B SaaS company making waves in the EMEA region.
- Benefits: Competitive salary, flexible working environment, and opportunities for professional growth.
- Other info: Exciting role based in London with a focus on cross-cultural teamwork.
- Why this job: Be at the forefront of marketing innovation and make a real impact across diverse markets.
- Qualifications: Minimum six years in B2B SaaS marketing with strong collaboration skills.
The predicted salary is between 66150 - 80850 £ per year.
Pendo is seeking a Director of Field Marketing EMEA to lead regional field marketing and ABM programs across Europe, the Middle East and Africa from our London office. You will partner with a small team to drive pipeline through events, roadshows, and executive engagements. This role requires at least six years in B2B SaaS marketing, strong cross-cultural collaboration, and a track record of tying field marketing to measurable pipeline.
EMEA Field Marketing Director — Events & ABM Growth in London employer: Pendo
Pendo is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the B2B SaaS marketing landscape. With a strong emphasis on employee growth, comprehensive benefits including top-tier health coverage and equity options, and a commitment to diversity and inclusion, Pendo provides a supportive environment where you can thrive both personally and professionally. Located in London, the hybrid work model allows for flexibility while being part of a vibrant tech community, making it an ideal place for passionate marketers to excel.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Field Marketing Director — Events & ABM Growth in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pendo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pendo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pendo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pendo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Field Marketing Director — Events & ABM Growth in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pendo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pendo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pendo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pendo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pendo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pendo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
