Business Development Representative - French Markets London

As a Business Development Representative at Pendo, you’ll join a high-performing sales team focused on creating new, high-quality pipeline across key French Speaking sales territories. The team partners closely with Account Executives and the broader go-to-market organization to identify the right companies, understand their business challenges, and introduce them to the value of Pendo’s platform.

In this role, you’ll research SaaS, software, and web application companies, identify relevant buyer personas, and build targeted outreach that creates qualified sales opportunities. You’ll gain hands-on training in software sales while learning how to prospect effectively, understand customer pain points, communicate Pendo’s value, and grow toward a future sales executive role. This role is hybrid, where you will work 3 days per week in our Old Street, London office.

What this looks like day-to-day:

• Pipeline generation: Generate new, high-quality sales-qualified prospects for Account Executives. You’ll focus on creating meaningful opportunities that support territory plans and contribute to pipeline goals.
• Account research: Research and target high-potential SaaS, software, and web application companies. You’ll identify relevant buyer personas and understand how Pendo can support their business and product goals.
• Outbound prospecting: Build and execute cold calling, email, social selling, and multi-channel outreach campaigns. You’ll personalize outreach based on account research, prospect priorities, and market signals.
• Market prioritization: Use sales data and market insights to recognize trends and prioritize outreach. You’ll focus your time on the accounts and personas most likely to benefit from Pendo.
• Account Executive partnership: Partner with Account Executives to plan territory strategy and support pipeline creation. You’ll align on target accounts, messaging, outreach priorities, and next steps for qualified opportunities.
• Platform value communication: Learn how to communicate and demonstrate the value of the Pendo platform to prospective customers. You’ll build confidence in connecting customer pain points to Pendo’s capabilities.
• Salesforce management: Maintain accurate activity, prospect, and pipeline records in Salesforce. You’ll ensure account and prospect data stays current so the team has clear visibility into outreach and pipeline progress.
• Performance accountability: Meet weekly and monthly performance goals, including activity, meeting, and pipeline targets. You’ll manage your priorities with urgency and stay accountable to measurable outcomes.
• Coaching and development: Participate in coaching, feedback sessions, role plays, and team learning opportunities. You’ll use feedback to improve your prospecting approach, communication, and sales fundamentals.

Who You Are:

Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work. You're a builder, not a maintainer. You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Business Development Representatives don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.

You're AI-curious - genuinely. You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.

Must-haves:

• Fluency in French, with prior experience pitching to C Suite customers in French.
• Passion to develop a career in sales.
• 1+ years of sales, lead generation, business development, customer-facing, or relevant internship experience.
• Experience using a CRM or sales system, such as Salesforce, HubSpot, Outreach, ZoomInfo, or a similar platform.
• Strong written and verbal communication skills, with the ability to clearly engage prospects and internal stakeholders.
• Ability to research accounts, identify relevant prospects, and personalize outreach based on customer context.
• Motivation, resilience, and drive to succeed in a goal-driven sales environment.
• Strong sense of urgency and ability to manage multiple priorities while staying accountable to outcomes.
• Willingness to learn in a fast-paced sales environment and apply feedback quickly.
• Team-first mindset and strong collaboration skills, especially when partnering with Account Executives and go-to-market teammates.
• Bachelor’s degree or equivalent work experience.
• Excitement to build expertise in SaaS, sales strategy, customer engagement, and Pendo’s platform.

Nice-to-haves:

• Familiarity with product analytics, digital adoption, customer experience, or product management.
• Experience prospecting into software, technology, product, or revenue teams.
• Familiarity with tools such as Salesforce, Outreach, Salesloft, ZoomInfo, LinkedIn Sales Navigator, or similar platforms.

About Pendo:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.

Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.

Location: Pendo is a hybrid culture. In-office 3 days per week in the London office.

Compensation: Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

Benefits: Comprehensive, top-tier coverage (medical, dental, life) combined with pension match, equity, and high-value lifestyle perks.

EEOC: We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility: Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.