Account Director, Enterprise Sales - French Markets in London

Account Director, Enterprise Sales - French Markets in London

London Full-Time 85500 - 104500 £ / year (est.) Home office (partial)
Pendo

At a Glance

  • Tasks: Lead enterprise sales for top-tier clients in the French market and drive digital transformation.
  • Company: Join Pendo, a fast-growing startup revolutionising software experiences.
  • Benefits: Enjoy comprehensive health coverage, equity options, and lifestyle perks.
  • Other info: Hybrid work culture with opportunities for professional growth and mentorship.
  • Why this job: Be a strategic advisor, shaping solutions and making a real impact.
  • Qualifications: 5+ years in Enterprise SaaS sales, native French, and strong relationship-building skills.

The predicted salary is between 85500 - 104500 £ per year.

The Enterprise Sales team at Pendo partners with some of the world’s largest organizations to improve and transform their digital experiences. The team operates in a fast-paced, collaborative environment and works closely with Solutions Engineering, Customer Success, Legal, Product, and executive leadership to drive meaningful business outcomes. Enterprise Sales values clear execution, strong partnership, and disciplined sales practices to win complex enterprise opportunities.

As Enterprise Account Director for the French market, you will report to our RVP Enterprise Sales, EMEA, and have direct lines of communication with our CEO, CTO, VP of Product, EMEA Managing Director, and any other resources needed to close business. This team owns the full sales cycle for Pendo’s largest customers and prospects across the French Enterprise business segment - a critical growth area for the company.

This role is a hybrid position based 3 days per week in our London office.

What this looks like day-to-day:

  • Enterprise deal leadership: Act as the internal lead for complex enterprise opportunities, coordinating cross-functional partners across Solutions Engineering, Customer Success, Legal, Product, and executive leadership. You keep the team aligned, the deal strategy clear, and the process moving with urgency and discipline.
  • Executive relationship building: Build and maintain strong relationships across the C-suite, IT, and business leadership within organizations of 1,500+ employees. You understand stakeholder priorities and connect Pendo’s value to meaningful business outcomes.
  • Value-based selling: Lead sales cycles focused on solving meaningful business problems and supporting digital transformation initiatives. You shape the value narrative, guide customers through complex decisions, and position Pendo as a strategic partner.
  • Sales methodology and forecasting: Apply MEDDPICC and Force Management principles to manage complex, multi-stakeholder sales cycles. You maintain strong deal hygiene, identify risk early, and support accurate forecasting.
  • Account strategy and expansion: Develop and execute multi-year account strategies that expand Pendo’s presence within enterprise customers. You identify growth opportunities, prioritise high-impact activities, and build plans that deliver long-term customer value.
  • Pipeline generation: Consistently generate and maintain a high-quality pipeline through proactive prospecting and account development. You take ownership of pipeline health and create opportunities through disciplined, strategic outreach.
  • AI-enabled productivity: Use AI tools and insights to improve sales preparation, productivity, and customer engagement. You look for practical ways to work faster, communicate more effectively, and make better decisions in a fast-moving environment.

Who You Are:

Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work. You're a builder, not a maintainer. You're most energised when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Account Executives, Enterprise Sales don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.

You're AI-curious - genuinely. You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.

Must-haves:

  • 5+ years of proven success in Enterprise SaaS sales, ideally within entrepreneurial or high-growth environments.
  • Native French; business-level English.
  • Track record of closing new logo deals in the $100k–$1M+ ARR range with consistent overachievement against revenue goals.
  • Strong understanding of SaaS financial metrics and enterprise buying dynamics.
  • Ability to navigate complex, team-based sales cycles, leveraging internal executives, product experts, and partners to drive customer success.
  • Demonstrated accountability, openness to feedback, and growth mindset.
  • Technical curiosity and ability to map platform capabilities to business impact.

Nice-to-haves:

  • Experience working in a startup or high-growth environment where you navigated ambiguity and built new processes or approaches.
  • Success selling emerging or innovative technologies that required educating the market and shaping the value narrative.
  • A track record of perseverance and resilience in professional or personal pursuits.
  • Demonstrated ability to mentor peers and contribute to the overall development of the sales organization.

About Pendo:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.

Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.

Location: Pendo is a hybrid culture. In-office 3 days per week unless designated remote.

Benefits: Comprehensive, top-tier coverage including medical, dental, and life insurance, combined with pension match, equity, and high-value lifestyle perks.

EEOC: We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility: Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Account Director, Enterprise Sales - French Markets in London employer: Pendo

Pendo is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the B2B SaaS marketing landscape. With a strong emphasis on employee growth, comprehensive benefits including top-tier health coverage and equity options, and a commitment to diversity and inclusion, Pendo provides a supportive environment where you can thrive both personally and professionally. Located in London, the hybrid work model allows for flexibility while being part of a vibrant tech community, making it an ideal place for passionate marketers to excel.

Pendo

Contact Details:

Pendo Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Account Director, Enterprise Sales - French Markets in London

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Account Director, Enterprise Sales - French Markets at Pendo, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Pendo. Tailor your message to explain why you’re drawn to them and how you can contribute as a Account Director, Enterprise Sales - French Markets. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Account Director, Enterprise Sales - French Markets in London

Enterprise SaaS Sales
Native French
Business-level English
Complex Sales Cycle Navigation
Stakeholder Management
Value-based Selling
Account Strategy Development

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Pendo:When writing your cover letter, make sure to tailor your message specifically for Pendo. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Pendo

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Pendo that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Pendo that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Pendo’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.