B2B Event Marketing Manager EMEA

We are looking for an experienced and highly motivated Event Marketing Manager to join our London-based EMEA Field marketing team. In this role, you will own and run both our first and third party event programs, including field events, third party sponsorships, and corporate events. Our ideal candidate will align closely with our sales organisation and global marketing team, with a focus on lead generation, pipeline growth, and deal acceleration. You’re eager to create innovative and strategic marketing programs and events that drive business results. This person has a passion for data-driven marketing and creating unique experiences to enhance brand awareness, customer relationships, expand share of wallet, and position Pendo as the premier partner for software experience. This candidate has experience planning and executing strategic third party sponsorships and activations, regional in-person events, and large-scale customer events. This candidate excels at building relationships, managing logistics, and analysing data to improve future marketing programs and initiatives.

Role Responsibilities:

• Own and manage the EMEA event calendar, including third party sponsorships, field events, and corporate events.
• Collaborate effectively with the marketing and sales teams and various leaders and executives to ensure that our events and programs are successful, and that all prospects and customers are receiving an on-brand, best-in-industry experience.
• Plan, execute, and manage regional in-person field marketing events that are compelling and engage target audiences, generate qualified leads, and build brand awareness.
• Plan, execute, and manage third party sponsorships with a creative flair that generates traffic to our stand, partnering closely with the BDR organisation to ensure swift and effective follow up.
• Plan, execute, and manage our regional customer conferences (with additional agency/global marketing support), creating unforgettable experiences that foster brand loyalty and support renewal and expansion pipeline goals.
• Analyse event and program performance metrics and identify areas of improvement and actionable recommendations for future programs.
• Travel to events to oversee on-site execution and ensure all attendees receive a best-in-class experience.
• Collaborate with the marketing team to create high-quality content assets that resonate with our target audience and support sales efforts.

Minimum Qualifications:

• Bachelor’s degree and minimum five (5) years of relevant experience, including event planning and sales partnership.
• Demonstrated ability to collaborate effectively with cross-functional teams.
• Strong project management and effective communication skills.
• Comfortable and flexible in a fast-changing environment with a “quick start” mentality and high production output, with the ability to work independently and as part of a team.
• Ability to travel.
• Fluent in English.

Preferred Qualifications:

• Background in B2B SaaS event marketing.
• Creative and strategic thinker that is detail-oriented and has a positive and proactive approach.
• Ability to leverage corporate campaigns alongside field initiatives to drive full funnel demand.
• Proficiency in Google Suite, Salesforce, Marketo, Outreach, and Splash.
• Fluent in French, both spoken and written.
• Any other language fluencies.