At a Glance
- Tasks: Lead product strategy for custom engineering and integrations in advertising tech.
- Company: Pencil, a cutting-edge advertising technology company using Generative AI.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Join a dynamic team focused on innovation and real-world impact.
- Why this job: Shape the future of advertising tech while collaborating with top-tier clients and teams.
- Qualifications: Experience in product management, engineering, and client engagement.
The predicted salary is between 100000 - 150000 € per year.
At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.
Brandtech OS is The Brandtech Group’s “AI-inside” operating system for the world’s top advertisers - consolidating group technology and headcount into a unified, productised platform with a central P&L so we can scale technology revenue and create a defensible data moat.
This role owns the product model that allows enterprise clients to fund and deploy custom capabilities, integrations, and workflows that extend the platform into their marketing, data, and technology ecosystems. You will partner closely with Engineering, Client Leadership, Sales, and Services teams to translate enterprise client needs into scalable platform capabilities, ensuring that custom projects deliver immediate client value while strengthening the long-term platform.
Your outcomes:- Enterprise Platform Extensions: Define and lead the strategy for client-funded engineering initiatives that extend Brandtech OS into enterprise client stacks - integrating with DAMs, CMSs, ad platforms, analytics systems, and internal tooling.
- Scalable Custom Engineering Model: Establish a repeatable approach for delivering client-specific engineering work that maximises platform reuse, integration standards, and long-term maintainability.
- Integration & Connector Strategy: Develop a clear roadmap for connectors, APIs, and integration frameworks that enable Brandtech OS to plug into the broader enterprise marketing ecosystem.
- Client-Funded Innovation: Partner with Sales and Client Delivery teams to shape engineering engagements that are commercially viable, strategically valuable, and aligned with the product roadmap.
- Product Strategy for Enterprise Engineering: Define the product strategy for custom engineering and integrations across Brandtech OS. Identify common enterprise integration patterns and translate them into reusable frameworks, connectors, and APIs. Balance client-specific delivery with long-term platform strategy, ensuring custom builds strengthen the core product. Partner with enterprise clients to deeply understand their marketing technology stacks and operational workflows.
- Client-Funded Product Development: Work with Sales and Client Delivery to scope enterprise engineering engagements. Ensure projects are clearly defined, commercially sound, and aligned with platform priorities. Translate client requirements into product specifications and engineering plans. Ensure that custom projects deliver measurable value to clients while expanding the platform’s capabilities.
- Integration & Platform Architecture: Own the roadmap for enterprise integrations across Brandtech OS. Define best practices for APIs, connectors, data pipelines, and system interoperability. Ensure that integrations are secure, scalable, and enterprise-grade. Create reusable integration frameworks that allow teams to deliver new connectors rapidly.
- Execution & Delivery: Lead cross-functional execution across product, engineering, and delivery teams. Establish clear processes for scoping, prioritising, and delivering client engineering work. Ensure strong project governance, technical quality, and reliability across deployments. Balance rapid enterprise delivery with platform sustainability.
- Commercial Partnership: Partner with Sales, Client Delivery and Services teams to position enterprise engineering capabilities as part of Brandtech OS engagements. Help shape commercial models for client-funded engineering initiatives. Support enterprise deals that involve integrations, custom workflows, or platform extensions. Ensure strong collaboration between product teams and client-facing delivery organisations.
- 6 months: Clear strategy and operating model for enterprise custom engineering. Established integration roadmap and framework for building connectors. First wave of client-funded engineering projects delivered successfully on the platform. Strong collaboration established between product, engineering, and client leadership teams.
- 12 months: Repeatable model for delivering enterprise integrations and platform extensions. Growing portfolio of reusable connectors and integration frameworks. Significant enterprise adoption driven by custom platform capabilities. Custom engineering work consistently reinforcing the core platform.
- 24 months: Brandtech OS deeply integrated into major enterprise marketing stacks. Client-funded innovation consistently generating new platform capabilities. A mature enterprise engineering model that scales across multiple global clients.
VP, Product Forward Deployment (Business Engineering) employer: Pencil
At Pencil, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through our focus on professional development and the opportunity to work with cutting-edge technology in a dynamic environment. Located in a vibrant tech hub, we offer a unique chance to contribute to meaningful projects that empower both large enterprises and small businesses, making a real impact in the advertising industry.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Product Forward Deployment (Business Engineering)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate how you can add value to companies like Pencil, especially in product strategy and engineering.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their mission and how your experience aligns with their goals. Be ready to discuss how you can contribute to their innovative approach in advertising technology.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter and contributing to exciting projects like Brandtech OS.
We think you need these skills to ace VP, Product Forward Deployment (Business Engineering)
Some tips for your application 🫡
Show Your Passion for Innovation:When writing your application, let us see your enthusiasm for driving innovation in advertising technology. Share examples of how you've harnessed new technologies or creative solutions in your past roles, especially if they relate to SaaS or AI.
Tailor Your Experience:Make sure to customise your application to highlight your experience with enterprise clients and product strategy. We want to know how your background aligns with our mission to support both big brands and small businesses.
Be Clear and Concise:In your written application, clarity is key! Use straightforward language to describe your achievements and how they relate to the role. Avoid jargon unless it’s industry-specific and relevant to the position.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Pencil
✨Know the Product Inside Out
Before your interview, make sure you understand Pencil's SaaS product and how it leverages Generative AI. Familiarise yourself with its features, benefits, and how it stands out in the advertising tech landscape. This will help you articulate how your experience aligns with their mission to support both big brands and small businesses.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to defining product strategies for custom engineering and integrations. Think about examples from your past where you've successfully balanced client-specific needs with long-term platform goals. This will show that you can think strategically and deliver value to enterprise clients.
✨Showcase Your Collaboration Skills
This role requires close partnership with various teams like Engineering, Sales, and Client Leadership. Be ready to share specific instances where you've collaborated cross-functionally to achieve a common goal. Highlight how you’ve navigated challenges and ensured strong communication among teams.
✨Prepare for Technical Questions
Given the technical nature of the role, brush up on your knowledge of APIs, integration frameworks, and data pipelines. Be prepared to discuss best practices for system interoperability and how you would ensure security and scalability in your projects. This will demonstrate your technical expertise and readiness for the role.
