At a Glance
- Tasks: Lead product strategy and delivery for innovative AI-driven advertising technology.
- Company: Join Pencil, a cutting-edge company redefining content creation with Generative AI.
- Benefits: Enjoy flexible working hours, health insurance, and a wellness stipend.
- Other info: Work remotely and thrive in a dynamic, fast-paced environment.
- Why this job: Make a real impact in the advertising world while collaborating with creative minds.
- Qualifications: Experience in AI products and strong product discovery skills required.
The predicted salary is between 66150 - 80850 £ per year.
About us: At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.
You’ll take over ownership of our platform that provides enterprise marketing teams and internal users with advanced planning and briefing capabilities. You’ll work closely with Engineering, Design and Creative teams to ship products that are innovative, reliable, and commercially impactful. This is a role for someone who loves experimentation, understands the realities of modern AI, and thrives in an environment where the future is constantly being rewritten.
Key responsibilities:- Drive product strategy and delivery for your area.
- Conduct product discovery through user research, data analysis, prototyping, and experiments to validate what really solves customer problems.
- Translate ambiguous opportunities into clear product plans, using structured thinking to bring focus, priorities, and alignment across teams.
- Create crisp PRDs, collaborate deeply with Design, and push projects from ideation to shipped with real tenacity.
- Define and evolve key systems such as workflows, agent behaviours, platform frameworks, APIs and creative tools, which combine human creativity with intelligent automation.
- Partner cross-functionally with Engineering, Design, Creative, and Go To Market teams to take features from concept to launch and iteration.
- Stay close to AI developments, understanding model capabilities, release cycles, and integration considerations so we build with the best available tools.
- Balance innovation with operational pragmatism, making trade-offs that keep us fast today and scalable tomorrow.
- Proven experience as a Senior Product Manager working on AI-enabled products, ideally experienced with creative, marketing or advertising technology, or complex platforms.
- Experience driving products from 0 → 1 and 1 → n, ideally in environments with high ambiguity and rapid iteration.
- Strong understanding of AI model behaviour, limitations, and opportunities, and how to design products that harness emerging capabilities responsibly.
- Experience structuring complex problem spaces, simplifying decisions, and creating clarity for teams.
- Strong product discovery skills: leading discovery workshops, forming hypotheses, running experiments, gathering insight from users and data.
- Experience working closely with cross-functional partners, including Engineering, Design and Commercial.
- Familiarity with creative ecosystems is a plus but not required.
- Curious and adaptable: thrive on learning what’s new and applying it quickly.
- A structured thinker: bring order to fast-moving, loosely defined spaces.
- Resilient and optimistic: see constraints as creative challenges.
- Commercially minded: connect product vision that solves customer problems with business outcomes.
- Collaborative and communicative: build strong, trusting relationships across teams.
- Delivery, adoption and engagement of new product capabilities that drive clients’ expected outcomes.
- Positive feedback from external and internal users on product quality, usefulness, and ease of integration.
- Improvements in efficiency, speed, stability, and output quality for workflows and tools you own.
- Contribution to frameworks, systems, or product foundations that empower other teams to build effectively.
- Clear documentation, roadmaps, and decision-making that help teams move quickly and in sync.
- Demonstrable impact on customer results, creative quality, or campaign performance through the product capabilities you deliver.
- 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme.
- Health insurance / private medical cover.
- Monthly stipend towards wellness, fitness, and learning and development.
- Remote - work from anywhere in your home country.
- Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy.
- Access to our Pencil office in The Shard, London for UK employees.
- Flexible working hours.
Deep Dive About Pencil: Pencil uses AI to make ads. Our mission is to make marketing effective and effortless. We want to become the default way ads get made - because AI ads are 10x faster and cheaper to make, and 2x better performing, than making them without AI. We’re called Pencil because we believe AI will be a tool for creative people, not a replacement - it may even be as fundamental a tool in the future as the pencil was in the past. Pencil was founded in 2018 with a team from Google, Facebook and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.
About The Brandtech Group: The Brandtech Group’s mission is to be the best company in the world at helping leading global brands drive growth by connecting content, data and media using technology. It was founded in June 2015 (as You & Mr Jones) by former Havas Global CEO David Jones, with a simple mission to help brands do their marketing better, faster and cheaper using technology. It was renamed The Brandtech Group in January 2022. Today it generates more than $1BN in revenue and is the largest global digital content partner for many of the world's biggest brands and companies, often using its unique in-housing model. It works with eight of the world's top 10 global advertisers and 49 of the world's top 100. Clients include Banco Itaú, Danone, Google, Intuit, LVMH, Microsoft, Morgan-Stanley, Netflix, Reckitt, Renault-Nissan, PayPal, TikTok, Uber and Unilever.
Senior Product Manager - EMEA employer: Pencil
Pencil is an exceptional employer that fosters a dynamic and innovative work culture, particularly for those passionate about AI and advertising technology. With a strong emphasis on employee growth, you will have access to professional development opportunities while enjoying generous benefits like 25 days of paid time off, health insurance, and flexible working hours, all from the comfort of your home in Greater London.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager - EMEA
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Pencil!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Pencil would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Pencil through your school's career services!
We think you need these skills to ace Senior Product Manager - EMEA
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Manager - EMEA, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Manager - EMEA position at Pencil. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Pencil
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
