At a Glance
- Tasks: Create and optimise engaging digital marketing campaigns across multiple channels.
- Company: Join PenCarrie, a leading B2B supplier in the garment decoration industry.
- Benefits: People-first culture, career development, and a chance to make a real impact.
- Other info: Collaborative environment with strong values and ambitious growth plans.
- Why this job: Perfect for data-driven marketers wanting to enhance their skills and drive customer success.
- Qualifications: 3+ years in digital marketing, SEO, and campaign management experience required.
The predicted salary is between 31500 - 38500 £ per year.
Are you a data-driven Digital Marketing professional looking for your next challenge?
Do you thrive on creating engaging campaigns, optimising performance and using insights to drive results?
We\'re looking for an experienced
Digital Marketing Executive to join our growing Marketing team.
If you have experience across SEO, email marketing, paid social, Linked In advertising, Google Analytics and campaign management, this could be the perfect opportunity to further your digital marketing career with one of the UK\'s leading B2B suppliers to the garment decoration industry.
This is an exciting opportunity to join one of the UK\'s leading B2B suppliers to the garment decoration industry and play a key role in supporting customer success through effective digital marketing.
With over 35 years of success, 3,700+ product lines and partnerships with more than 76 leading brands, Pen Carrie is trusted by thousands of customers across the UK and beyond.
As a family-owned business with more than 300 team members, we\'re proud of our people-first culture, strong values and ambitious plans for the future.
About the Role
Reporting to the Channel Marketing Manager, you\'ll be responsible for executing and optimising digital marketing activity across multiple channels.
Working closely with Brand, Creative and Digital teams, you\'ll help drive brand awareness, customer engagement and commercial performance through data-led marketing initiatives.
This is an ideal opportunity for someone with a solid digital marketing foundation who wants to broaden their expertise across SEO, content optimisation, email marketing, paid social advertising, campaign management and digital analytics.
What You\'ll Be Doing
- SEO & Search Marketing
- Support SEO strategy and content optimisation initiatives
- Conduct keyword research and improve website content performance
- Optimise metadata, on-page content and search visibility
- Monitor organic performance and identify growth opportunities
- Support content development for emerging AI-powered search experiences
- Email Marketing & CRM
- Create and deliver targeted email marketing campaigns
- Support audience segmentation and personalised customer communications
- Manage campaign testing and optimisation activities
- Analyse engagement metrics and identify improvement opportunities
- Organic & Paid Social Media
- Plan, schedule and publish engaging social content
- Support brand awareness and audience growth across social platforms
- Execute and optimise paid social campaigns, particularly on Linked In
- Develop audience targeting strategies and campaign testing plans
- Monitor performance and maximise ROI
- Analytics & Performance Reporting
- Track campaign performance using Google Analytics and other platforms
- Generate reports and actionable insights
- Make data-driven recommendations to improve campaign effectiveness
- Support continuous optimisation across all digital channels
- Campaign Management
- Coordinate and deliver integrated marketing campaigns
- Work collaboratively with internal stakeholders
- Manage multiple projects and deadlines effectively
- Identify opportunities for process improvement and innovation
What Were Looking For
3+ years\' experience in a Digital Marketing Executive, Digital Marketing Specialist or similar role
- SEO campaigns
- Paid social advertising
- Audience segmentation and CRM marketing
Experience using
- Google Analytics
- Marketing automation tools
- CRM systems
Strong understanding of
- Search Engine Optimisation (SEO)
- Content optimisation
- Customer journey and lifecycle marketing
- AI-driven search and evolving digital marketing trends
- Excellent communication, organisation and project management skills
- Data-driven mindset with strong analytical capabilities
- CIM qualification (Level 4 or above) or equivalent
- B2B marketing experience
- Experience with SEMrush, Ahrefs or Google Search Console
- Additional paid media, analytics or social platform experience
Why Join Pen Carrie?
At Pen Carrie, our purpose is simple
"The partner that enables exceptional customer success."
We\'re proud to offer an environment where people can thrive, develop and make a meaningful impact. Our values guide everything we do:
- Dedicated to customer success
- Building strong and respectful relationships
- Looking forward and embracing change
- Being proud of everything we do
- Growing responsibly
If you\'re passionate about digital marketing, enjoy working collaboratively and are looking to develop your career within a successful and growing business, we\'d love to hear from you.
Join Team Pen Carrie and help us deliver exceptional customer success.
Apply Now by emailing us at recruitment@pencarrie. com or clicking apply on Linked In!
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Digital Marketing Executive in Willand employer: PenCarrie Ltd
At PenCarrie, we pride ourselves on being a leading family business in the garment decoration industry, offering a vibrant work culture that values collaboration and customer focus. As a Legal Counsel, you'll have the unique opportunity to engage directly with commercial decision-making while benefiting from our supportive environment that encourages professional growth and flexible working arrangements. Join us to develop your legal expertise in a dynamic setting where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Willand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PenCarrie Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PenCarrie Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PenCarrie Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PenCarrie Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Willand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PenCarrie Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PenCarrie Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about PenCarrie Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PenCarrie Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PenCarrie Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PenCarrie Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
