At a Glance
- Tasks: Lead innovative marketing strategies to grow our brand and engage customers.
- Company: Join PenCarrie, a leading family-run supplier in the garment decoration industry.
- Benefits: Enjoy hybrid working, career development, and a supportive team culture.
- Other info: Be part of a collaborative team that values creativity and customer success.
- Why this job: Make a real impact in a dynamic environment with exciting growth opportunities.
- Qualifications: 5+ years in B2B marketing, strong leadership, and project management skills.
The predicted salary is between 50000 - 65000 £ per year.
This is not a Brand Marketing role focused purely on campaigns and content. It's an opportunity to shape how one of the UK's leading suppliers to the garment decoration industry engages customers, strengthens partner relationships, and drives commercial growth through strategic marketing.
About us:
PenCarrie is one of the UK's leading B2B suppliers to the garment decoration industry, with over 3,500 product lines, more than 75 major brands, and a 300-person team supporting customers across the sector. We are a long-established family business with the scale, ambition and market presence to offer a genuinely exciting marketing leadership opportunity.
Our purpose:
The distribution partner that enables exceptional customer success.
The opportunity:
We're looking for a Brand Marketing Manager to join our Marketing team, reporting to the Head of Marketing. This is a key leadership role responsible for developing and delivering PenCarrie's Brand and Partner marketing strategy, creating integrated campaigns, customer initiatives and events that strengthen our market presence and support commercial growth. You'll work across the business to ensure customers receive a consistent and engaging experience throughout their journey with PenCarrie.
You'll lead a team of three marketing professionals, helping to develop capability, drive performance and foster a culture of creativity, accountability and continuous improvement. This role will follow our hybrid working policy. We welcome applications from candidates looking for a full‑time position.
What you'll be doing:
- You’ll play a key role in growing the PenCarrie brand, strengthening customer relationships and supporting commercial objectives through strategic, data‑led marketing activity.
- Brand & Campaign Management
- Lead the planning and delivery of multi‑channel marketing campaigns that drive awareness, engagement and growth.
- Develop clear campaign messaging, propositions and priorities aligned with business and partner objectives.
- Work closely with the creative team to bring marketing campaigns to life.
- Content, PR & Thought Leadership
- Oversee the creation of compelling content that reinforces PenCarrie's expertise and industry authority.
- Develop PR initiatives that enhance brand reputation and secure relevant industry coverage.
- Identify opportunities to strengthen PenCarrie's voice and influence within the market.
- Lead PenCarrie's presence at industry and customer events from planning and promotion through to delivery and evaluation.
- Develop customer marketing initiatives that increase engagement, loyalty and long‑term value.
- Ensure every event delivers a positive brand experience and measurable commercial outcomes.
- Partner with Sales to create tools, resources and campaigns that support customer acquisition and growth.
- Collaborate closely with Product, Digital and Customer Support teams to deliver a seamless customer experience across all touchpoints.
- Build strong relationships with partner brands and external agencies.
- Leadership & Performance
- Lead, coach and develop a team of three direct reports.
- Drive best practice, improve processes and ensure efficient delivery of marketing activity.
- Embed a culture of measurement, using insights and data to optimise performance and inform future decisions.
Person specification:
- Marketing qualification and at least 5 years’ relevant marketing experience.
- Proven experience within a B2B marketing environment.
- Strong commercial awareness and strategic planning capability.
- Experience planning and delivering events.
- Excellent project management and stakeholder management skills.
- Outstanding written and verbal communication skills.
- Experience leading and developing a small team.
- Ability to manage multiple priorities and deliver results in a fast‑paced environment.
- Experience within apparel, textiles, distribution or a related B2B sector.
- Experience working with external agencies and partner brands.
- Strong understanding of content marketing, PR and integrated campaign delivery.
Why join PenCarrie?
Our values shape everything we do:
- We're dedicated to customer success
- We build strong and respectful relationships
- We look forward and embrace change
- We're proud of everything we do
- We grow responsibly
At PenCarrie, you'll have the opportunity to make a genuine impact on the growth of an established market‑leading business. You'll be part of a collaborative and supportive team where ideas are encouraged, development is prioritised, and success is celebrated. If you're an ambitious marketing leader looking for your next challenge, we'd love to hear from you.
