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- Tasks: Lead and manage the sales team to exceed targets in a dynamic motor dealership.
- Company: Join a thriving motor trade dealership in Wokingham with a strong reputation for excellence.
- Benefits: Enjoy a competitive salary, company car, fuel allowance, and ongoing training opportunities.
- Other info: Expect flexible working hours with weekends and evenings included.
- Why this job: Be part of a vibrant team that values customer satisfaction and personal growth.
- Qualifications: 3-5 years in sales leadership within the motor trade; FCA accreditation required.
The predicted salary is between 32000 - 48000 £ per year.
Sales Manager Motor Trade
Location: Wokingham
Salary: 40K Basic – 60K OTES
Reporting To: General Manager / Dealer Principal
Department: Sales
Employment Type: Full-Time
Job Purpose
To lead and manage the sales team in delivering outstanding results ensuring sales targets are met or exceeded. Responsible for driving profitability, customer satisfaction and compliance within a franchised or independent motor dealership.
Key Responsibilities
- Manage day-to-day operations of the vehicle sales department.
- Drive new and used car sales performance in line with targets and forecasts.
- Recruit, train, mentor and develop sales executives.
- Monitor and manage individual and team KPIs (e.g. enquiry conversion, profit per unit, finance penetration).
- Maintain high levels of customer satisfaction (CSI) and ensure compliance with brand standards.
- Oversee vehicle stock levels including ordering, pricing and ageing.
- Implement and monitor effective sales processes and CRM usage.
- Liaise with manufacturers, finance partners and marketing teams to support campaigns and dealership promotions.
- Conduct regular sales meetings and performance reviews.
- Ensure FCA compliance and adherence to company and industry standards.
Key Skills & Competencies
- Strong leadership and people management skills.
- Proven track record of achieving and exceeding sales targets.
- In-depth understanding of motor trade retail operations.
- Excellent communication and negotiation skills.
- High level of commercial awareness and analytical ability.
- Ability to motivate and influence others.
- Proficient in DMS and CRM systems (e.g. Pinnacle, Kerridge, DealerWeb).
Qualifications & Experience
- Minimum 35 years in a sales leadership role within the motor trade.
- Previous experience as a Business Manager, Assistant Sales Manager or Sales Controller preferred.
- FCA accreditation and understanding of finance and insurance products.
- Full UK driving licence.
Working Hours
Typically Monday–Saturday with a day off during the week. Weekend and occasional evening work expected.
What We Offer
- Competitive basic salary with uncapped OTE.
- Company car and fuel allowance.
- Manufacturer and performance-based incentives.
- Ongoing training and career development.
- Pension and other company benefits.
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Sales Manager employer: Pembrook Resourcing
Contact Detail:
Pembrook Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager
✨Tip Number 1
Network within the motor trade industry. Attend local automotive events, trade shows, or networking meetups to connect with professionals who might have insights or leads on the Sales Manager position.
✨Tip Number 2
Research the dealership's current sales performance and customer satisfaction ratings. This knowledge will help you demonstrate your understanding of their business during interviews and show how you can contribute to improving these metrics.
✨Tip Number 3
Familiarise yourself with the specific DMS and CRM systems mentioned in the job description, like Pinnacle or Kerridge. Being able to discuss your experience with these tools can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your leadership style and how you've successfully managed sales teams in the past. Use specific examples that highlight your ability to motivate and develop others, as this is crucial for the role.
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in sales leadership, particularly within the motor trade. Include specific achievements that demonstrate your ability to meet or exceed sales targets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the motor trade and your leadership skills. Mention how you can drive profitability and customer satisfaction, aligning your experience with the key responsibilities outlined in the job description.
Highlight Relevant Skills: In your application, emphasise your strong communication and negotiation skills, as well as your proficiency in DMS and CRM systems. These are crucial for the role and should be clearly stated.
Showcase Your Achievements: Include quantifiable results from your previous roles, such as percentage increases in sales or improvements in customer satisfaction scores. This will help demonstrate your capability to deliver outstanding results.
How to prepare for a job interview at Pembrook Resourcing
✨Showcase Your Leadership Skills
As a Sales Manager, you'll need to demonstrate strong leadership abilities. Prepare examples of how you've successfully led teams in the past, focusing on your approach to mentoring and developing sales executives.
✨Know Your Numbers
Be ready to discuss your track record with sales targets. Familiarise yourself with key performance indicators relevant to the motor trade, such as enquiry conversion rates and profit per unit, and be prepared to share how you've achieved or exceeded these metrics.
✨Understand the Motor Trade Landscape
Research the current trends and challenges in the motor trade. Being knowledgeable about the industry will show your potential employer that you're serious about the role and can contribute to driving profitability and customer satisfaction.
✨Prepare for Compliance Questions
Given the importance of FCA compliance in this role, be prepared to discuss your understanding of finance and insurance products. Highlight any relevant experience you have in ensuring adherence to company and industry standards.