Sales Director, Retail Planning in London

Sales Manager Pelican House is a design studio that creates bespoke, hand-crafted rugs for Interior Designers, with core principles of luxury design, ethical production and exceptional craftsmanship. Run by two female Founders, Bella Valenzia and India Holmes, their model is accountable, responsible and sustainable by design, selecting rug partners on ethical grounds. They work with the NGO Label Step to ensure the interests of our artisans are protected at each stage of the process. Pelican House is seeking a commercially astute and relationship-led Sales Manager to guide the next phase of our growth across the UK, USA and hospitality sectors. In this senior role, you will take ownership of growing Pelican House’ market presence through new business development, building strong client relationships, and expanding our customer base. Performance will be assessed on your ability to identify and convert opportunities, develop key accounts, grow market share, and position Pelican House as a leading rug business. You will be responsible for managing the full sales journey - from first enquiry through to order fulfilment - while proactively developing new business and nurturing long-term relationships with Reporting to the Founder, Bella, you will demonstrate leadership and have the opportunity to shape processes, strategy, and the future structure of the sales function in a friendly, supportive environment. Grow trade and wholesale sales by proactively seeking new opportunities, nurturing client relationships, and delivering a consistently high standard of account management. Grow market share by winning new accounts, driving revenue from new clients, broadening the customer base, and delivering compelling product presentations. Grow revenue from accounts in line with agreed company sales targets. Lead the strategic expansion of Pelican House within the USA market, cultivating a defined pipeline of priority accounts. Maintain regular engagement with prospects and clients, presenting the collection daily and weekly and positioning Pelican House as the partner of choice for design-led rug projects. Produce accurate weekly and monthly reports covering new business activity, revenue performance, and progress against market share targets. Plan and execute targeted outreach campaigns to attract new business while strengthening relationships with an existing client base. Organise and lead client-facing events including collection launches, networking evenings, and media engagements to strengthen brand visibility and community presence. Develop an in-depth knowledge of the collections across construction, sustainability, care, and application - enabling confident, informed recommendations tailored to each client's project needs. Develop and implement a thoughtful business development strategy aligned with the Pelican House brand. Represent Pelican House at selected industry events and design fairs, strengthening brand presence and generating qualified opportunities. Contribute to the ongoing refinement of sales processes to ensure clarity, efficiency and scalability. CRM experience - working with HubSpot is a plus. Strong commercial awareness, with confidence working with pricing, margins, and projections. Representing Pelican House as a high end brand, both internally and externally. A genuine passion for ethical craftsmanship, excellent design, and interiors. Hours: Monday - Friday, 9am–6pm, flexible start / finish times. Location: Hybrid in Camden office Travel: regular travel across London, and occasional travel within the UK, Europe and USA. Salary: Competitive Salary, dependent on experience + commission. Our people are the foundation of everything we do at Pelican House. A personal health and wellbeing allowance to use however suits you best, for example health insurance or a gym membership ~ An annual career development fund to support your growth ~ Additional paid days for community volunteering ~ Generous staff discount across the full Pelican House collection ~ Flexible and hybrid working ~34 holiday days (including bank holidays) + Christmas break This is a rare opportunity to take a leading role within a growing luxury brand and help shape its future. You will be trusted with responsibility, encouraged to bring ideas, and supported in building a sales function that reflects the values and ambition of Pelican House.