Sales Director, Retail Planning in City of London

Pelican House is a design studio that creates bespoke, hand-crafted rugs for Interior Designers, with core principles of luxury design, ethical production and exceptional craftsmanship.

Run by two female Founders, Bella Valenzia and India Holmes, their model is accountable, responsible and sustainable by design, selecting rug partners on ethical grounds. They work with the NGO Label Step to ensure the interests of our artisans are protected at each stage of the process.

We are seeking an experienced, confident, and commercially minded Trade Sales Manager to play a central role in the next stage of Pelican House's growth. You will be responsible for managing the full sales journey - from first enquiry through to order fulfilment - while proactively developing new business and nurturing long-term relationships with interior designers, architects, and hospitality clients. This is not a showroom-based role; the focus is on relationship-led sales, outreach, and account management.

You will work closely with the Founder, Bella, and Studio Manager, and will have the opportunity to shape processes, strategy, and the future structure of the sales function in a friendly, supportive environment.

• Grow company revenue from trade customers to achieve company sales targets.
• Act as the primary point of contact for clients across the full sales lifecycle, ensuring a seamless, considered, and personal experience.
• Build and maintain strong, long-term relationships with existing clients.
• Introduce the company to new accounts and sales opportunities.
• Maintain customer data and record all sales activity and opportunities accurately within HubSpot.
• Oversee the ordering of samples and coordinate sample loans with support from the Studio Manager.
• Managing and screen trade account enquiries and applications.
• Work with the Founder & Creative Director on stock levels, pricing, margins, and sales forecasting.
• Work alongside external digital marketing partners where required, ensuring the marketing calendar aligns with our sales goals and supports sales activity.

• Develop and implement a considered business development and outreach strategy across trade and hospitality sectors aligned with the Pelican House brand.
• Identify key customers to attend Company-hosted events and manage event invitations.
• Identify and pursue new sales avenues including trade partnerships, hospitality projects, collaborations, and international opportunities.
• Represent Pelican House at relevant industry events, fairs, and networking opportunities.
• Report on performance against sales targets monthly, quarterly, and annually.
• Prepare regular sales reports, highlighting key accounts, opportunities, and best- and worst-performing products.
• Lead monthly sales meetings and contribute to quarterly business reviews.
• Assist with forecasting and provide input into cashflow planning related to sales activity.
• Continuously review and improve sales processes to ensure efficiency, clarity, and scalability.

Experience working with HubSpot or a similar CRM system. Strong commercial awareness, with confidence working with pricing, margins, and projections.

Hours: Monday - Friday, 9am–6pm

Location: Hybrid. Tues - Thurs in Camden office

Gym membership. ~34 holiday days (including bank holidays) + Christmas break. ~ Flexible daily work schedule 8.30/9am to 5.30/6pm. ~ Hybrid working. ~ Employee/trade discount & sample sales.

This is a rare opportunity to take a leading role within a growing luxury brand and help shape its future. You will be trusted with responsibility, encouraged to bring ideas, and supported in building a sales function that reflects the values and ambition of Pelican House.