At a Glance
- Tasks: Lead innovative marketing strategies to attract new members and drive engagement.
- Company: Join PEI Group, a dynamic business intelligence company with a global reach.
- Benefits: Enjoy flexible working, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team that values inclusivity and creativity.
- Why this job: Make a real impact in the private equity market while developing your marketing skills.
- Qualifications: Experience in B2B marketing and a passion for digital platforms are essential.
The predicted salary is between 45000 - 55000 £ per year.
Our vision is to nurture PEI Group and our business membership and event brands into must-have resources and interconnected professional networks, enabling private market investors, managers, and service providers to better meet their business objectives and outperform in their markets. The marketing team acts as strategic partners to the business, delivering customer‑centric, creative, and high‑performance programmes that drive engagement, strengthen brand preference, and underpin commercial success.
The Marketing Manager – Membership Acquisition, based in London will play a key role in delivering marketing strategy and growth across PEI’s business information and network‑led membership offering. Working within the strategic direction set by the Senior Marketing Manager, this role is responsible for the planning and execution of audience‑led marketing programmes that drive leads and revenue across priority membership audiences.
Role Overview
You will develop and deliver marketing plans for PEI Infrastructure Investor, II Deals and Agri membership, ensuring it is effectively positioned within the private equity market. You will translate strategy into integrated campaign programmes across the member lifecycle, working closely with Sales, Editorial, Data and Digital Marketing teams. This role combines campaign leadership, audience insight, and commercial delivery, with accountability for marketing performance across defined brands and audience segments.
Responsibilities and Duties
- Delivery of Membership Marketing Strategy
- Deliver marketing plans for Memberships aligned to overall business and marketing strategy
- Translate business objectives into clear, commercially focused campaign programmes
- Deliver campaign and acquisition initiatives aligned to revenue, pipeline, and conversion KPI’s
- Ensure the membership value proposition is effectively communicated and integrated across all channels and touchpoints
- Audience‑Led Acquisition Marketing
- Plan and deliver acquisition marketing programmes focused on:
- Lead generation ICP‑qualified pipeline growth
- Lead‑to‑opportunity conversion
- New logo acquisition
- Develop and execute ABM initiatives across target priority pursuit firms
- Identify opportunities to improve lead‑to‑membership revenue conversion
- Integrated Campaign Planning & Execution
- Own delivery of campaign programme across target audiences and organisations
- Deliver integrated campaigns across:
- Coordinate campaigns across acquisition, demo generation, conversion, and nurture activity
- Ensure campaigns are aligned to audience needs, ICP and commercial objectives
- Optimise landing pages, user journeys, and campaign conversion performance
- Develop an understanding of TAM, ICPs, personas, and audience behaviour.
- Identify headroom, penetration, and account‑based growth opportunities across target regions and audience segments
- Use data and insights to:
- Optimise targeting and messaging
- Identify Growth Opportunities
- Improve conversion and engagement
- Work closely with:
- Support the development and launch of new membership products
- Contribute to go‑to‑market strategies and campaign execution for new initiatives
- Ensure marketing readiness across channels and audiences
- Track and report on key marketing performance metrics, including:
- Leads and ICP‑qualified pipeline
- Conversion and funnel performance
- Channel attribution
- Traffic and engagement
- Campaign ROI and acquisition performance
- Analysis and Reporting
- Analyse activity to identify opportunities for optimisation and growth
- Provide actionable recommendations to improve campaign effectiveness, conversion and revenue contribution
- Contribute to regular analysis, reporting, benchmarking and performance reviews across Marketing and Commercial teams
- Campaign Delivery, Content & Tools
- Develop marketing material in collaboration with Design and Product Marketing
- Develop sales enablement toolkits and campaign support materials for Sales teams
- Confidently use MarTech platforms (e.g. Marketo, CRM, Tableau, Heap, Sailthru) to execute, optimise and report on campaigns
- Use data, automation, AI‑enabled tools, and audience insights to improve targeting, segmentation, lead scoring and campaign performance
- Execute targeted inbound and outbound campaigns across channels, audience segments and priority accounts
- Support campaign automation, nurture journeys and lead workflows
- Contribute to budget planning, campaign planning and performance management
About You
Experience & Skills
- Bachelor’s Degree - B.S. or B.A.
- Proven experience working in a B2B information subscriptions or membership marketing team.
- Understanding of digital marketing platforms and programmes, experience in creating and leading the execution of marketing campaign programmes from end to end, e.g. nurture journeys, ABM.
- Delivers thoughts and ideas on improving existing activity as well as insight into testing new ideas to differentiate from competitors and grow each brand’s footprint in the market.
- Copywriting – produce compelling copy to drive leads and conversions for their responsible titles and give feedback to the marketing team on their campaigns.
- Dynamic – displaying energy and confidence in all interactions with peers, management and stakeholders.
- Confident – belief in their ability to bring innovation and deliver on the businesses KPIs.
- Forward thinking – constantly looking for new and better ways of doing things.
- Understanding what and how new mar‑techs can drive efficiencies and better results.
- Commercial – never losing sight of the revenue targets, constantly tracking campaign KPIs and ensuring that the plans that have been laid out to achieve our financial targets get completed.
- Resourceful – using initiative to solve problems, overcome obstacles and complete projects.
About Us
Who we are
PEI Group is a subscriber‑focused business intelligence company. With our multi‑talented global team of over 500 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.
What we do
PEI Group provides industry‑leading journalism, data and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics and database platform. We also track the firms and individuals who shape markets and bring client‑communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.
Equal Opportunity
We strive to ensure that opportunities to work and develop at PEI Group are fair, inclusive and open to all. We welcome applications from all qualified candidates, regardless of age, disability, gender identity, gender expression, race, ethnicity, religion or belief, sex, sexual orientation or any other equality characteristic.
Flexible Working
PEI Group supports flexible working arrangements, and we welcome career returners.
Marketing Manager - Membership Acquisition employer: PEI
PEI Group is an exceptional employer, offering a dynamic work environment in London where creativity and strategic thinking thrive. With a strong focus on employee growth, the company provides ample opportunities for professional development and encourages innovative ideas that drive success. The inclusive culture and commitment to flexible working arrangements make PEI Group a desirable place for those seeking meaningful and rewarding careers in the marketing sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Membership Acquisition
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with potential employers on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how you can contribute to their goals. Show them you're not just another candidate!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can leave a lasting impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make decisions.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. Plus, it gives you a better chance to stand out!
We think you need these skills to ace Marketing Manager - Membership Acquisition
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're targeting. Tailor your application to reflect the needs and interests of PEI Group's membership audience. Show us that you get what we're about!
Showcase Your Experience:Make sure to highlight your relevant experience in B2B marketing and membership acquisition. We want to see how you've successfully driven leads and revenue in past roles. Be specific and give us examples!
Be Creative with Your Copy:Your application is your first chance to impress us, so make it compelling! Use engaging language that reflects your personality and creativity. Remember, we’re looking for someone who can produce copy that drives conversions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at PEI Group!
How to prepare for a job interview at PEI
✨Know Your Audience
Before the interview, take some time to research PEI Group and their membership offerings. Understand their target audience and how your marketing strategies can align with their goals. This will help you demonstrate your knowledge and show that you're genuinely interested in the role.
✨Showcase Your Campaign Success
Be prepared to discuss specific marketing campaigns you've led in the past. Highlight your role in planning, executing, and analysing these campaigns, especially those focused on lead generation and conversion. Use metrics to back up your success and illustrate how you can bring similar results to PEI Group.
✨Demonstrate Your Data Savvy
Since the role involves using data to optimise campaigns, be ready to talk about your experience with MarTech platforms and analytics tools. Share examples of how you've used data insights to improve targeting and campaign performance, as this will show your analytical skills and commercial awareness.
✨Ask Insightful Questions
Prepare thoughtful questions to ask during the interview. Inquire about their current marketing strategies, challenges they face in membership acquisition, or how they measure campaign success. This not only shows your interest but also gives you a chance to assess if the company aligns with your career goals.
