Head of Marketing Data - 9 month FTC

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.

The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.

The Head of Marketing Data (9 month FTC), based in London, will lead a team of data specialists and play a critical role within marketing to drive customer volume and revenue growth for PEI group.

You’ll be the guru for our audiences and have a deep understanding of our target firms, personas, and where each brand and product can make a positive difference for end customers.

You’ll work with your marketing leader colleagues to plan and execute data builds for targeted marketing communications to PEI’s customers and prospect audiences; in support of achieving our marketing objectives for digital information subscriptions, networks, events, sponsorships and marketing solutions. You’ll hire and manage a high quality, high performance team to advise the business and power the marketing engine.

You’ll proactively find new data sources (internally and externally), develop and enhance our selection processes and targeting sophistication, work with your team members to improve data selection processes and quality, and work with data compliance to ensure we are meeting all relevant requirements.

• Understand regional, asset class and firm level market potential and develop data plan to achieve business objectives (to increase subscriber and network volumes, orders and revenue from delegates, sponsors and marketing solutions customers).
• Liaise with global marketing asset class teams to understand TAM audiences, research & source appropriate data, manage the data selection procedure, implementation, tracking and measurement of marketing campaigns.
• Make best use of our technology including Microsoft Dynamics CRM platform, Marketo campaign management application, Tableau reporting, SailThru, SQL Management Studio, Data Bricks etc.
• Identify and work with data providers to enhance and enrich our customer and prospect data. Work with internal data teams to ensure relevant data flowing accurately into marketing platforms for more sophisticated selections.
• Work closely with the Data Science team, BI team, Revenue Operations, DMO and marketing managers to create post-campaign-analysis reports which are accurate, timely, reviewed regularly and actioned.
• Manage briefings and training with marketing to ensure data and insight-led planning is at the heart of what we do.
• Track and ensure quality of selection, identifying data issues, to minimise customer complaints; maximise return on investment and ensure campaign outputs are compliant with all appropriate policies.

PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 440 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.