Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead central marketing operations and projects for global events and memberships.
- Company: Join PEI Group, a dynamic business intelligence company connecting investment professionals worldwide.
- Benefits: Enjoy flexible working arrangements and a supportive, inclusive culture.
- Why this job: Be part of a talented team driving growth and innovation in marketing strategies.
- Qualifications: 5 years of marketing experience and 2 years in people management required.
- Other info: Maternity cover role for 16 months, based in London.
The predicted salary is between 48000 - 72000 £ per year.
About The Role
We are looking for maternity cover for a Head of Central Marketing to join our welcoming and diverse global marketing team. Based in the London office, this is a varied role and will work teams across a portfolio of events and subscription products.
You will be responsible for Central Marketing operations and projects to improve marketing capability, scalability and implementation of operational best practice across global marketing teams.
The role has a team of 2-3 reports.
You should be a confident individual able to work and communicate with a busy global marketing team as this will be a daily part of your role.
Responsibilities include, but are not limited to:
- Develop and implement the annual central marketing strategy to drive growth across global products.
- Be the point of contact for senior managers on central marketing initiatives and projects. Collaborate with key stakeholders to align on plans, strategy, and product. In particular, Digital Marketing Operations, Product Marketing, Sponsorship Sales, Data & IT teams.
- Manage data acquisition and collaborate with data and campaigns teams across the business. Project manage all data activity to optimise data spend and increase ROI.
- Manage two central marketing executives to deliver campaigns for marketing managers. Act as a marketing centre of excellence to implement best practice, training, and ensure quality and consistency across teams.
- Measure and report on key metrics weekly. Manage risks and hold team members and stakeholders to account. Communicate risks to the product or project’s success to senior management in advance.
- Optimise and adapt plans and processes to changes in markets, resourcing and requirements.
- Collaborate with Digital Marketing on projects to improve lead generation and conversion, ecommerce, pipeline reporting.
- Collaborate with internal teams and project manage agencies to implement and improve our marketing performance reporting.
- Maintain the corporate website to keep content relevant, up-to-date and attract talent and investors.
About You
Requirements Essential Qualifications & Experience
- 5 years of marketing experience.
- 2 years of people management experience.
- Experience delivering strategic marketing projects with senior stakeholders.
- Strong project management skills.
- Experience marketing B2B subscriptions, conferences and memberships.
- Strong digital acumen.
- Experience in a central marketing or marketing operations role.
- Strong understanding of data segmentation and segmented campaigns.
- A track record of delivering projects to improve marketing capability and deliver growth across products.
- Experienced in building and managing high performance teams.
- Experienced working with senior stakeholders and managing multiple projects.
- Trained and developed marketers to implement best practice.
Desires Knowledge/ Skills
- Understanding the capabilities of Marketing automation and ABM marketing.
- An understanding of the sales funnel and marketing’s role.
- An understanding on SEO and top-of-the-funnel marketing.
- Experience using project management systems.
Personal Attributes
- Energy and confidence dealing with a variety of stakeholders.
- Efficient time management skills.
- Calmness under pressure.
- Creative thinker and problem solver.
- Strong planner and organizer.
- Target driven.
- Keen to learn and develop a career in marketing.
- Being part of a focused and talented global marketing team.
- Growing and developing a collaborative and positive culture.
- Keen to develop relationships across the business and within the industry.
About Us
Who we are:
PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.
What we do:
PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.
At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.
PEI Group supports flexible working arrangements, and we welcome career returners.
Head of Central Marketing - Events & Memberships (16 month FTC) employer: PEI
Contact Detail:
PEI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Central Marketing - Events & Memberships (16 month FTC)
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing, especially in events and memberships. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during your interactions with our team.
✨Tip Number 2
Showcase your project management skills by preparing examples of past projects where you successfully collaborated with multiple stakeholders. Being able to discuss these experiences will demonstrate your ability to manage complex initiatives effectively.
✨Tip Number 3
Highlight your experience with data segmentation and digital marketing operations. Understanding how to optimize data spend and increase ROI is crucial for this role, so be ready to discuss specific metrics and outcomes from your previous campaigns.
✨Tip Number 4
Prepare to discuss your approach to building and managing high-performance teams. We value leadership and collaboration, so sharing your strategies for developing talent and fostering a positive team culture will set you apart.
We think you need these skills to ace Head of Central Marketing - Events & Memberships (16 month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant marketing experience, especially in B2B subscriptions and project management. Use specific examples that demonstrate your ability to deliver strategic marketing projects and manage teams.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the responsibilities outlined in the job description, particularly your experience with senior stakeholders and data-driven marketing.
Showcase Your Leadership Skills: Since the role involves managing a small team, emphasize your people management experience. Provide examples of how you've trained and developed marketers to implement best practices and achieve results.
Highlight Your Digital Acumen: Given the importance of digital marketing in this role, make sure to mention any relevant experience you have with marketing automation, SEO, and lead generation strategies. This will demonstrate your capability to drive growth through digital channels.
How to prepare for a job interview at PEI
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience in developing and implementing marketing strategies. Highlight specific examples where your strategic decisions led to growth or improved marketing capabilities.
✨Demonstrate Project Management Skills
Since the role involves managing multiple projects, come equipped with examples of how you've successfully managed projects in the past. Discuss your approach to project management and any tools you use to stay organized.
✨Engage with Stakeholders
The ability to communicate effectively with senior stakeholders is crucial. Prepare to share experiences where you collaborated with different teams and how you ensured alignment on marketing initiatives.
✨Highlight Your Digital Acumen
Given the emphasis on digital marketing operations, be ready to discuss your understanding of digital marketing trends, tools, and best practices. Share any relevant experiences that showcase your digital skills.
