At a Glance
- Tasks: Drive growth through data insights and support innovative marketing strategies.
- Company: Join a dynamic team at PEI Group, a leader in business information and events.
- Benefits: Enjoy flexible working, competitive salary, and opportunities for career development.
- Other info: Inclusive culture that values diverse talent and supports career returners.
- Why this job: Make an impact in digital marketing while collaborating with diverse teams.
- Qualifications: Experience in B2B marketing analytics and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets. The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.
The Digital Marketing Analyst, based in London, will be a key driver of growth for PEI Group’s global portfolio of subscriptions and events products. You will empower product marketers to accelerate their go-to-market plans by developing and delivering actionable insights and support innovative ABM strategies. As part of the Digital Marketing Operations (DMO) team, you will work alongside marketers in the digital information platforms, networks and events teams to develop new ways to communicate with audiences efficiently and effectively whilst accurately reporting on all activity to measure ROI and campaign performance.
Responsibilities and Duties- Track and monitor key performance metrics daily and weekly; highlighting changes, risks and opportunities to marketing and commercial stakeholders.
- Build and develop new reporting and analysis to help the marketing teams to better understand the drivers of growth, and return on investment.
- Leverage our comprehensive data lake and our wide range of data sources to provide business intelligence that can be acted on.
- Make effective use of the reporting available across the range of marketing platforms that we employ, to provide a holistic view of marketing performance, and support strategic decision making.
- Develop a deep understanding of customer personas, workflows, and role-specific needs to inform tailored marketing strategies.
- Gain in-depth knowledge of PEI’s product offerings across all revenue lines (digital platforms, networks, events, and marketing solutions) to guide targeted marketing efforts.
- Collaborate with Data, Technology, Product, Editorial and Events Teams: Input to new product developments and tech changes for all PEI content.
- Identify ways to improve user volume, experience and usage of websites to deliver company and person level growth while ensuring engagement and retention is not negatively impacted.
- Work with Asset Class marketing teams – respond to requests for DMO support to improve inbound traffic and conversions and build and deliver outbound marketing programs to TAM audiences.
- Demonstrable experience managing and delivering reporting and insights within a highly commercial B2B business environment.
- SQL. Plus: Tableau/PowerBI or similar data visualisation tools.
- Experience with Databricks or similar Lakehouse applications is highly desirable.
- Experience using Google Analytics/HEAP, SemRush/Brightedge, IndexingInsight and similar martech applications.
- Marketo/Sailthru/Eloqua/Hubspot or similar marketing automation, and common CRM platforms is highly desirable.
- Strong people skills and stakeholder management – within and outside of marketing team.
- Track record of working closely with product, technology, content and sales teams to drive commercial revenue growth.
- Strong communication skills and ability to influence peers and senior leadership.
- Excellent planning, project management and performance analysis skills; adept at multi-tasking, prioritisation and collaborating with colleagues across functions.
- Demonstrable experience in supporting holistic and successful inbound and outbound marketing programmes resulting in increased demand, leads, and revenue.
- Broad B2B marketing knowledge and experience across Brand, Demand, ABM, Events and Communications.
- In-depth knowledge of digital marketing techniques, technologies, tools and ways to improve efforts and outcomes including through emerging technologies e.g. AI.
- Proven record of researching and delivering relevant tech tools and processes which are up to date, innovative, user-friendly and allows the best environment for high performing marketers to flourish; to deliver growth with less effort.
At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.
BenefitsPEI Group supports flexible working arrangements, and we welcome career returners.
Digital Marketing Analyst employer: PEI
PEI Group is an exceptional employer that fosters a collaborative and inclusive work culture, empowering employees to thrive in their roles. As a Digital Marketing Analyst based in London, you will benefit from flexible working arrangements and have access to extensive professional development opportunities, all while contributing to innovative marketing strategies that drive growth for our global portfolio. Join us to be part of a dynamic team that values diverse talent and prioritises employee well-being and success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Digital Marketing Analyst role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in digital marketing. This will help us see your practical experience and how you can contribute to our team.
✨Tip Number 3
Prepare for interviews by researching PEI Group and understanding our products and services. Tailor your answers to show how your skills align with our goals and how you can drive growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at PEI Group.
We think you need these skills to ace Digital Marketing Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Digital Marketing Analyst role. Highlight your experience with data analysis, reporting, and any relevant tools like SQL or Google Analytics. We want to see how your skills align with our vision!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our team. Be specific about your past successes and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since this role is all about insights and performance metrics, make sure to include examples of how you've used data to drive decisions in previous roles. We love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at PEI
✨Know Your Metrics
Before the interview, brush up on key performance metrics relevant to digital marketing. Be ready to discuss how you’ve tracked and reported on these in past roles, as this will show your understanding of what drives growth and ROI.
✨Familiarise with Tools
Make sure you’re comfortable discussing tools like SQL, Tableau, and Google Analytics. If you have experience with Databricks or marketing automation platforms, highlight that too. Being able to speak confidently about these tools will impress your interviewers.
✨Understand Customer Personas
Dive deep into the concept of customer personas and be prepared to explain how you’ve used them to inform marketing strategies. This shows that you can tailor your approach based on audience needs, which is crucial for the role.
✨Collaborative Mindset
Be ready to share examples of how you’ve worked with cross-functional teams in the past. Highlight your strong communication skills and how you’ve influenced peers and leadership to drive commercial success. This will demonstrate your ability to collaborate effectively within the company.
