Subscriptions Marketing Manager - Retention

Our vision is to nurture PEI Group and our business membership and event brands into must-have resources and interconnected professional networks, enabling private market investors, managers, and service providers to better meet their business objectives and outperform in their markets. The marketing team acts as strategic partners to the business, delivering customer-centric, creative, and high-performance programmes that drive engagement, strengthen brand preference, and underpin commercial success.

The Marketing Manager – Membership Retention, based in London will play a key role in delivering marketing strategy and growth across PEI’s business information and network-led membership offering. Working within the strategic direction set by the Senior Marketing Manager, this role is responsible for the planning and execution of audience-led marketing programmes that drive leads and revenue across priority membership audiences.

Role Overview

You will develop and deliver marketing plans for Real Assets brands including PEI Infrastructure Investor and Private Real Estate membership, ensuring it is effectively positioned within the private equity market. You will translate strategy into integrated campaign programmes across the member lifecycle, working closely with Sales, Editorial, Data and Digital Marketing teams. This role combines campaign leadership, audience insight, and commercial delivery, with accountability for marketing performance across defined brands and audience segments.

Responsibilities and Duties

• Integrated Campaign Planning & Execution
• Identify opportunities to improve lead-to-membership revenue conversion
• Plan and deliver retention marketing programmes focused on:
• Lead generation
• ICP-qualified pipeline growth
• Lead-to-opportunity conversion
• New logo retention
• Develop and execute ABM initiatives across target priority pursuit firms
• Own delivery of campaign programme across target audiences and organisations
• Deliver integrated campaigns across:
• Email and Automation
• Digital channels
• Social media
• Paid media
• Content marketing
• Events and nurture journeys
• Coordinate campaigns across retention, demo generation, conversion, and nurture activity
• Ensure campaigns are aligned to audience needs, ICP and commercial objectives
• Optimise landing pages, user journeys, and campaign conversion performance
• Audience Insight, TAM & Growth Opportunities
• Develop an understanding of TAM, ICPs, personas, and audience behaviour.
• Identify headroom, penetration, and account-based growth opportunities across target regions and audience segments
• Use data and insights to:
• Optimise targeting and messaging
• Identify growth opportunities
• Improve conversion and engagement
• Cross-Team Collaboration
• Work closely with:
• Sales teams to support retention, lead pipeline and conversion
• Sales teams to improve lead quality and funnel performance
• Editorial teams to align content with audience needs and value proposition
• Events and Networks teams to support cross-sell and integrated campaigns
• Data and Marketing Ops teams for segmentation, automation, and reporting
• Digital teams to align and continuously improve SEO and AEO visibility
• New Product Development & Go-to-Market
• Support the development and launch of new membership products
• Contribute to go-to-market strategies and campaign execution for new initiatives
• Ensure marketing readiness across channels and audience
• Performance, Reporting & Optimisation
• Track and report on key marketing performance metrics, including:
• Leads and ICP-qualified pipeline
• Conversion and funnel performance
• Channel attribution
• Traffic and engagement
• Campaign ROI and retention performance
• Analyse activity to identify opportunities for optimisation and growth
• Provide actionable recommendations to improve campaign effectiveness, conversion, and revenue contribution
• Contribute to regular analysis, reporting, benchmarking, and performance reviews across Marketing and Commercial teams
• Campaign Delivery, Content & Tools
• Develop marketing material in collaboration with Design and Product Marketing
• Develop sales enablement toolkits and campaign support materials for Sales teams
• Confidently use MarTech platforms (e.g. Marketo, CRM, Tableau, Heap, Sailthru) to execute, optimise, and report on campaigns
• Use data, automation, AI-enabled tools, and audience insights to improve targeting, segmentation, lead scoring, and campaign performance
• Execute targeted inbound and outbound campaigns across channels, audience segments, and priority accounts
• Support campaign automation, nurture journeys, and lead workflows
• Contribute to budget planning, campaign planning, and performance management

About You

Experience & Skills

• Bachelor’s Degree - B.S. or B.A.
• Proven experience working in a B2B information subscriptions or membership marketing team.
• Understanding of digital marketing platforms and programmes, experience in creating and leading the execution of marketing campaign programmes from end to end, e.g. nurture journeys, ABM.
• Delivers thoughts and ideas on improving existing activity as well as insight into testing new ideas to differentiate from competitors and grow each brand’s footprint in the market.
• Copywriting – produce compelling copy to drive leads and conversions for their responsible titles and give feedback to the marketing team on their campaigns.
• Dynamic – displaying energy and confidence in all interactions with peers, management and stakeholders.
• Confident - belief in their ability to bring innovation and deliver on the businesses KPIs.
• Forward thinking – constantly looking for new and better ways of doing things.
• Understanding what and how new mar-techs can drive efficiencies and better results.
• Commercial – never losing sight of the revenue targets, constantly tracking campaign KPIs and ensuring that the plans that have been laid out to achieve our financial targets get completed.
• Resourceful – using initiative to solve problems, overcome obstacles and complete projects.

About Us

PEI sits at the centre of one of the most dynamic industries in global finance. Private markets have grown from a niche corner of the investment world into an industry with $15 trillion AUM, spanning dozens of strategies, hundreds of geographies and thousands of funds. The professionals navigating it rely on us to make sharper decisions. Today, PEI operates a range of platforms, each dedicated to a major asset class or investment theme; from private equity and infrastructure to real estate, private credit and beyond. What makes us genuinely different is what we bring together. Data-enabled tools. Data-enriched insight. Built on powerful proprietary datasets. Editorial insights based on deep market knowledge and experience. The networks and communities that convene the people who move and manage capital. No other business is this well connected. This shapes everything we build, every hire we make, and every decision we take.

Who we’re looking for:

Our 500+ team spans Europe, APAC and the Americas – researchers, journalists, data scientists, product engineers, events professionals, marketers and commercial specialists – all working to give private markets professionals the intelligence edge they need. Central to everything we do is our people. We’ve built a culture where talent grows, careers are built with intention, and everyone has the opportunity to learn, grow, and make their mark. We strive to ensure that opportunities to work and develop at PEI Group are fair, inclusive, and open to all. We welcome applications from all qualified candidates, regardless of age, disability, gender identity, or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic. PEI Group supports flexible working arrangements, and we welcome career returners.