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For Companies At a Glance
- Tasks: Support marketing activities for events, creating campaigns and managing digital content.
- Company: PEI Group connects investment professionals with industry insights and networking opportunities globally.
- Benefits: Enjoy flexible working arrangements and a supportive, inclusive culture.
- Why this job: Join a dynamic team to enhance your marketing skills while making an impact in the investment sector.
- Qualifications: Bachelor’s degree and ideally 1 year of experience in B2B marketing.
- Other info: Open to diverse talent; career returners are encouraged to apply.
The predicted salary is between 28800 - 43200 £ per year.
Job Description
About The Role
Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.
The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.
The Marketing Executive, based in London, will support the marketing activity across our events within the Real Assets portfolio. You will build plans to generate results-driven marketing campaigns across a portfolio of events and will be responsible for the execution of all marketing activities including email, website, digital, analysis, data selections, copywriting and social media.
The ideal candidate is a highly organised individual with the ability to multi-task in a fast-paced environment. Strong prioritisation skills are key. You should be a confident individual able to work and communicate with a large global marketing team as this will be a daily part of your role.
- Understand the market opportunity, current penetration by firm type and role persona, and work with the data team to build targeted email data sets to expand our share of the market.
- Planning and execution of marketing and communications across the full marketing mix (email, digital channels, social media, website).
- Work closely with senior members of the marketing team to deliver the best result for the events.
- Create and send email campaigns, report on activity, response rates, targets and KPIs.
- Build and maintain websites, update content regularly as required, suggest improvements.
- Create and implement social media campaigns.
- Work within templates and together with the design team to create and update content pieces.
- Negotiate and manage media partnerships.
- Liaise with suppliers including designers, digital marketing partners, printers.
About You
Experience & Skills
- Bachelor’s Degree – B.S. or B.A. and ideally at least 1 years’ experience working in a B2b membership and events marketing team.
- Attention to detail, strong written and verbal communication skills.
- Ability to work to deadlines and prioritise tasks, comfortable working as part of a global team, also with colleagues in events and networks.
- Confident working with numbers, spreadsheets and the full Microsoft Office suite.
- Knowledge of and experience using social media platforms.
- Experience with email development systems, web-based software, back-end website CMS and CRM.
- Energy and confidence in dealing with and influencing a variety of stakeholders, calm under pressure.
- Creative thinker and problem solver, eager to suggest new ideas/ways of doing things.
- Strong creative copywriting skills.
- Learning mindset – keen to develop understanding and expertise in our markets and audiences, relationships across the business and within the industry.
PEI1
About Us
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Marketing Executive - Events employer: PEI Group
Contact Detail:
PEI Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - Events
✨Tip Number 1
Familiarise yourself with the latest trends in B2B events marketing. Understanding what works in the current market will help you stand out during interviews and discussions with our team.
✨Tip Number 2
Network with professionals in the events marketing space. Attend industry events or webinars to connect with potential colleagues and gain insights that could be beneficial for your application.
✨Tip Number 3
Showcase your creativity by preparing a mock marketing campaign for one of our upcoming events. This will demonstrate your initiative and understanding of our brand's goals.
✨Tip Number 4
Brush up on your data analysis skills. Being able to interpret marketing metrics and KPIs will be crucial in this role, so having examples of how you've used data in past projects can give you an edge.
We think you need these skills to ace Marketing Executive - Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and events. Emphasise your skills in copywriting, digital marketing, and data analysis, as these are crucial for the Marketing Executive role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the private market investment sector. Mention specific campaigns or projects you've worked on that demonstrate your ability to generate results-driven marketing strategies.
Showcase Your Communication Skills: Since strong written and verbal communication skills are essential, ensure your application is free from errors and clearly articulates your thoughts. Use concise language and professional tone throughout your documents.
Highlight Your Creative Thinking: In your application, provide examples of how you've approached problems creatively in past roles. Discuss any innovative marketing campaigns you've developed or contributed to, particularly those involving social media or email marketing.
How to prepare for a job interview at PEI Group
✨Showcase Your Organisational Skills
As a Marketing Executive, you'll need to juggle multiple tasks. Be prepared to discuss how you've successfully managed various projects in the past, highlighting your ability to prioritise and stay organised in a fast-paced environment.
✨Demonstrate Your Creative Thinking
The role requires a creative mindset for developing marketing campaigns. Come equipped with examples of innovative ideas you've implemented in previous roles, especially those that led to successful outcomes.
✨Familiarise Yourself with Digital Tools
Since the position involves using email development systems, CMS, and CRM software, brush up on your knowledge of these tools. Be ready to discuss your experience with them and how you can leverage them for effective marketing strategies.
✨Prepare for Stakeholder Engagement
You'll be working with various stakeholders, so it's crucial to demonstrate your communication skills. Think of instances where you've effectively influenced or collaborated with others, and be ready to share those experiences during the interview.
