Head of Marketing Data - 9 month FTC

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets. The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.

The Head of Marketing Data (9 month FTC), based in London, will lead a team of data specialists and play a critical role within marketing to drive customer volume and revenue growth for PEI group. You’ll be the guru for our audiences and have a deep understanding of our target firms, personas, and where each brand and product can make a positive difference for end customers. You’ll work with your marketing leader colleagues to plan and execute data builds for targeted marketing communications to PEI’s customers and prospect audiences; in support of achieving our marketing objectives for digital information subscriptions, networks, events, sponsorships and marketing solutions.

You’ll hire and manage a high quality, high performance team to advise the business and power the marketing engine. You’ll proactively find new data sources (internally and externally), develop and enhance our selection processes and targeting sophistication, work with your team members to improve data selection processes and quality, and work with data compliance to ensure we are meeting all relevant requirements. Understand regional, asset class and firm level market potential and develop data plan to achieve business objectives (to increase subscriber and network volumes, orders and revenue from delegates, sponsors and marketing solutions customers).

Liaise with global marketing asset class teams to understand TAM audiences, research & source appropriate data, manage the data selection procedure, implementation, tracking and measurement of marketing campaigns. Make best use of our technology including Microsoft Dynamics CRM platform, Marketo campaign management application, Tableau reporting, SailThru, SQL Management Studio, Data Bricks etc. Identify and work with data providers to enhance and enrich our customer and prospect data. Work with internal data teams to ensure relevant data flowing accurately into marketing platforms for more sophisticated selections.

Work closely with the Data Science team, BI team, Revenue Operations, DMO and marketing managers to create post-campaign-analysis reports which are accurate, timely, reviewed regularly and actioned. Manage briefings and training with marketing to ensure data and insight-led planning is at the heart of what we do. Track and ensure quality of selection, identifying data issues, to minimise customer complaints; maximise return on investment and ensure campaign outputs are compliant with all appropriate policies.

About You

Requirements Experience & Skills

• Minimum Bachelor’s degree preferably qualified in a Science, Technology, Engineering & Mathematics based degree.
• Extensive marketing data industry experience gained within B2B financial services, business information or events organisations.
• Proven experience of creating and developing B2B marketing data selections; wider marketing planning and campaign management experience desirable.
• Build strong stakeholder relationships, work under pressure, recruit and manage a high performing team, coordinate team schedules and stakeholder deadlines.
• Confidence in campaign data selection, tracking, analytics and evaluation, obsessive about data quality and accuracy.
• Strong presentation and communication skills to inform your stakeholders of results and outcomes.
• Good understanding of structured query language (SQL) for manipulating data from a large data warehouse.
• Proven experience of using industry standard campaign management / decisioning tools.
• Ability to assimilate and interpret information from a variety of sources and present well-reasoned plans and recommendations.
• Knowledge of General Data Protection Regulations and other privacy frameworks and their application within data driven marketing environments.

PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 440 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.