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- Tasks: Drive quality traffic to digital platforms and optimise SEO/AEO for our websites.
- Company: Join PEI Group, a leading business intelligence company with a global reach.
- Benefits: Flexible working arrangements, inclusive culture, and opportunities for career growth.
- Why this job: Make an impact in digital marketing while learning from industry experts.
- Qualifications: Bachelor's degree and 12 months of marketing experience required.
- Other info: Collaborative environment with a focus on innovation and professional development.
The predicted salary is between 36000 - 60000 £ per year.
Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets. The marketing team will be strategic partners to the business, collaborating to design and deliver customer‑centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.
The Digital Marketing Executive, based in London, will be responsible for driving quality traffic to our digital information platforms, networks and events websites. You’ll have experience, knowledge of both SEO/AEO, and work with Digital Marketing Operations (DMO) colleagues to provide advice and support to marketers in the asset class teams.
Responsibilities & Duties
- Support on SEO/AEO for our 17 digital information platforms websites and events platform (peievents.com) ensuring they are fully optimized for best practice SEO/AEO.
- Reporting back to key stakeholders on success and recommendations for improvements.
- You’ll work daily on our SEO/AEO tech stack including Wordpress and Brightedge optimizing content across our websites.
- You’ll work closely with external agencies, delivering improved organic search and AEO improvements.
- Reporting and analysis for marketing channel performance.
- Present back to key stakeholders with recommendations for improvements.
- As required update the content on the PEI Group company site.
- Working with your colleagues in Digital Marketing Operations on UAT testing for new product launches and email flows.
Experience & Skills
- Minimum Bachelors Degree and at least 12 months experience working in a marketing position.
- You have high attention to detail and a methodical approach to work.
- Crucial to this role is experience, knowledge and a demonstrated interest in SEO and AEO.
- Track record of working closely and efficiently with marketing colleagues, communicating effectively, developing and delivering programs to drive growth.
- Strong communication skills and ability to influence and educate peers and leaders in marketing and across the business.
- Excellent planning, project management and performance analysis skills; adept at multi-tasking, prioritisation and stakeholder reporting.
- Demonstrable experience in supporting successful inbound and outbound marketing programmes resulting in increased demand, leads, and revenue.
- Knowledge of digital marketing techniques, technologies, tools and ways to improve efforts and outcomes including through emerging technologies e.g. AI.
- A proactive approach to learning, exploring best practise, testing and implementing in the business, reporting results both at a tactic level and business impact level.
- You are curious and will always be wanting to learn more but above all implement what you learn and being able to demonstrate effectiveness and results.
About Us
PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success. PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform.
We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.
At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this. PEI Group supports flexible working arrangements, and we welcome career returners.
Digital Marketing Executive employer: PEI Group
Contact Detail:
PEI Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, especially those related to SEO/AEO. This gives you a chance to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its digital platforms. Be ready to discuss how you can drive quality traffic and improve their SEO strategies. Tailor your answers to show you understand their goals and how you can help achieve them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at PEI Group.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with SEO/AEO and any relevant projects you've worked on. We want to see how your skills align with our vision!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention specific examples of your work that relate to the job description.
Show Off Your Analytical Skills: Since this role involves reporting and analysis, make sure to showcase your analytical skills in your application. Mention any tools or techniques you've used to measure performance and drive improvements in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at PEI Group
✨Know Your SEO/AEO Inside Out
Make sure you brush up on your SEO and AEO knowledge before the interview. Be ready to discuss specific strategies you've used in the past, and how they improved traffic or engagement. This will show that you're not just familiar with the concepts but can apply them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive marketing decisions. Bring examples of reports you've created or analyses you've conducted that led to actionable insights. This will demonstrate your ability to report back to stakeholders with meaningful recommendations.
✨Familiarise Yourself with Their Platforms
Take some time to explore PEI Group's digital platforms, especially their websites and events platform. Understanding their current content and SEO strategies will allow you to speak more intelligently about potential improvements during the interview.
✨Be Ready to Discuss Collaboration
Since this role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your communication skills and how you've influenced peers and leaders to achieve common goals.
